For marketing, sponsorship & live-entertainment teams
Every entity in this table has a full profile.
Age brackets, gender split, regional distribution down to postal code where available, and the brands this audience overindexes on — per country, for c. 300,000 brands, teams, artists and media properties across 200+ countries. Open in the browser, no login.
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How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated quarterly.
Audience size
Estimated number of unique people in Germany who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Germany. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Germany, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Germany. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | BBild | 29M | 47.1% | 41.5 | 48.6% | Newspaper |
| 2 | DDer Tagesspiegel | 8.9M | 97.1% | 45.9 | 50.3% | Newspaper |
| 3 | DDer Spiegel | 8.6M | 75.2% | 38.9 | 51.8% | Newspaper |
| 4 | DDie Welt | 8.3M | 83.3% | 41.9 | 51.9% | Newspaper |
| 5 | FFocus | 8M | 53.4% | — | — | Newspaper |
| 6 | JJüdische Allgemeine | 5.5M | 99.2% | 45.7 | 52.9% | Newspaper |
| 7 | FFrankfurter Allgemeine Zeitung | 5M | 81.7% | 37.6 | 54.8% | Newspaper |
| 8 | BB.Z. (newspaper) | 4.6M | 61.7% | 42.6 | 42.8% | Newspaper |
| 9 | TThe Epoch Times | 3M | 64.0% | 44.3 | 54.8% | Newspaper |
| 10 | TThe New York Times | 2.7M | 5.9% | 42.0 | 55.6% | Newspaper |
| 11 | SSüddeutsche Zeitung | 2.7M | 73.8% | 38.1 | 56.9% | Newspaper |
| 12 | BBerliner Morgenpost | 2.7M | 91.6% | 43.0 | 52.4% | Newspaper |
| 13 | FFrankfurter Rundschau | 2.5M | 81.8% | 45.8 | 43.0% | Newspaper |
| 14 | VVolksstimme | 2.2M | 97.6% | 43.1 | 49.7% | Newspaper |
| 15 | SSächsische Zeitung | 2.1M | 98.4% | 37.4 | 54.7% | Newspaper |
| 16 | DDaily Mail | 2.1M | 2.3% | 40.4 | 42.6% | Newspaper |
| 17 | BBerliner Zeitung | 2M | 88.3% | 44.0 | 48.7% | Newspaper |
| 18 | DDnevni avaz | 1.9M | 19.5% | 42.7 | 43.6% | Newspaper |
| 19 | SSlobodna Dalmacija | 1.8M | 18.0% | 43.9 | 44.0% | Newspaper |
| 20 | PPassauer Neue Presse | 1.6M | 59.7% | 41.1 | 59.0% | Newspaper |
| 21 | DDernières Nouvelles d'Alsace | 1.6M | 6.6% | 45.0 | 53.7% | Newspaper |
| 22 | WWestdeutsche Allgemeine Zeitung | 1.6M | 98.9% | 43.2 | 49.3% | Newspaper |
| 23 | AAlgemeen Dagblad | 1.6M | 2.2% | 41.0 | 76.7% | Newspaper |
| 24 | TThe Guardian | 1.5M | 2.6% | 37.4 | 49.8% | Newspaper |
| 25 | VVečernji list | 1.5M | 15.7% | 43.5 | 46.2% | Newspaper |
| 26 | EEl País (Uruguay) | 1.4M | 6.3% | 39.9 | 48.4% | Newspaper |
| 27 | EEl Mundo (Colombia) | 1.4M | 14.7% | 35.8 | 44.9% | Newspaper |
| 28 | AAbendzeitung | 1.4M | 91.0% | 44.0 | 49.8% | Newspaper |
| 29 | HHersfelder Zeitung | 1.3M | 98.2% | 42.4 | 51.6% | Newspaper |
| 30 | WWerra-Rundschau | 1.3M | 98.7% | 42.3 | 53.0% | Newspaper |
| 31 | RRheinische Post | 1.3M | 96.8% | 44.2 | 55.7% | Newspaper |
| 32 | WWetterauer Zeitung | 1.2M | 97.9% | 42.9 | 52.5% | Newspaper |
| 33 | KKieler Nachrichten | 1.2M | 97.0% | 42.7 | 53.6% | Newspaper |
| 34 | MMilliyet | 1.1M | 10.4% | 43.5 | 47.3% | Newspaper |
| 35 | SSlobodna Bosna | 1.1M | 10.3% | 48.5 | 20.1% | Newspaper |
| 36 | HHürriyet | 1.1M | 25.6% | 44.0 | 50.2% | Newspaper |
| 37 | NNeue Zürcher Zeitung | 1.1M | 65.6% | 48.6 | 35.7% | Newspaper |
| 38 | VVG | 1.1M | 87.8% | 42.9 | 52.4% | Newspaper |
| 39 | RRhein-Zeitung | 1M | 96.6% | 43.9 | 57.5% | Newspaper |
| 40 | FFinancial Times | 997k | 5.0% | 38.4 | 41.3% | Newspaper |
| 41 | MMarca (newspaper) | 972k | 2.5% | 37.4 | 32.7% | Newspaper |
| 42 | DDaily News and Analysis | 940k | 4.4% | 46.5 | 34.8% | Newspaper |
| 43 | TTageblatt | 931k | 85.3% | 42.6 | 55.4% | Newspaper |
| 44 | KKronen Zeitung | 922k | 9.9% | 38.1 | 64.0% | Newspaper |
| 45 | TThe Wall Street Journal | 886k | 6.3% | 41.5 | 39.5% | Newspaper |
| 46 | SSportske novosti | 871k | 12.6% | 41.8 | 18.1% | Newspaper |
| 47 | DDer Standard | 853k | 12.5% | 42.8 | 44.7% | Newspaper |
| 48 | HHamburger Morgenpost | 814k | 96.2% | 41.6 | 45.5% | Newspaper |
| 49 | EEl País | 798k | 2.0% | 37.7 | 53.6% | Newspaper |
| 50 | RRhein-Neckar-Zeitung | 755k | 96.7% | 41.0 | 53.9% | Newspaper |
| 51 | Ttürkiye gazetesi | 740k | 16.1% | 38.7 | 38.6% | Newspaper |
| 52 | CCorriere della Sera | 706k | 1.8% | 37.9 | 49.2% | Newspaper |
| 53 | Ttaz. die tageszeitung | 697k | 89.9% | 41.5 | 52.6% | Newspaper |
| 54 | FFuldaer Zeitung | 689k | 95.6% | 40.9 | 57.5% | Newspaper |
| 55 | PPforzheimer Zeitung | 663k | 94.9% | 41.7 | 53.2% | Newspaper |
| 56 | GGießener Anzeiger | 655k | 98.1% | 43.0 | 51.2% | Newspaper |
| 57 | OOslobođenje | 632k | 9.8% | 45.8 | 36.4% | Newspaper |
| 58 | 224 sata (Serbia) | 616k | 13.6% | 42.4 | 53.8% | Newspaper |
| 59 | WWiesbadener Kurier | 609k | 97.8% | 41.8 | 52.3% | Newspaper |
| 60 | FFakt | 606k | 4.6% | 37.0 | 64.2% | Newspaper |
| 61 | TThe Times | 603k | 2.5% | 39.8 | 51.5% | Newspaper |
| 62 | OOstdeutsche Allgemeine | 598k | 95.5% | 42.2 | 40.9% | Newspaper |
| 63 | RRuhr Nachrichten | 594k | 97.6% | 42.4 | 46.7% | Newspaper |
| 64 | VVijesti | 589k | 6.7% | 40.2 | 42.7% | Newspaper |
| 65 | Ttagesanzeiger | 586k | 18.7% | 31.4 | 28.6% | Newspaper |
| 66 | LLa Repubblica | 554k | 1.4% | 34.4 | 55.5% | Newspaper |
| 67 | AADN (newspaper) | 554k | 7.9% | 37.6 | 0.0% | Newspaper |
| 68 | UUSA Today | 551k | 1.1% | 36.6 | 56.7% | Newspaper |
| 69 | LLa Gazzetta dello Sport | 550k | 2.2% | 31.6 | 27.4% | Newspaper |
| 70 | LLe Monde | 544k | 1.9% | 34.9 | 50.6% | Newspaper |
| 71 | KKölner Stadt-Anzeiger | 532k | 98.9% | 44.0 | 57.9% | Newspaper |
| 72 | TThe Stranger (newspaper) | 519k | 3.7% | 26.5 | 0.0% | Newspaper |
| 73 | TThe Washington Post | 515k | 1.7% | 38.7 | 45.4% | Newspaper |
| 74 | BBlick | 512k | 12.2% | 42.3 | 53.4% | Newspaper |
| 75 | NNeues Deutschland | 481k | 62.2% | 42.1 | 45.6% | Newspaper |
| 76 | RRedEye | 461k | 13.8% | 42.8 | 25.6% | Newspaper |
| 77 | HHamburger Abendblatt | 448k | 97.7% | 43.5 | 49.7% | Newspaper |
| 78 | AAutomotive news | 446k | 5.2% | 42.4 | 28.4% | Newspaper |
| 79 | OOstfriesen-Zeitung | 444k | 98.3% | 46.0 | 65.5% | Newspaper |
| 80 | LLe Figaro | 440k | 1.5% | 33.7 | 53.4% | Newspaper |
| 81 | JJyllands-Posten | 439k | 3.9% | 46.6 | 53.0% | Newspaper |
| 82 | DDV (newspaper) | 431k | 37.4% | 36.4 | 78.1% | Newspaper |
| 83 | NNürnberger Nachrichten | 429k | 98.2% | 40.9 | 53.9% | Newspaper |
| 84 | VVečernje novosti | 420k | 5.0% | 42.1 | 56.2% | Newspaper |
| 85 | GGrafschafter Nachrichten | 418k | 95.5% | 41.8 | 53.9% | Newspaper |
| 86 | SSchwäbische Zeitung | 411k | 97.5% | 43.2 | 51.6% | Newspaper |
| 87 | DDer Freitag | 411k | 77.0% | 43.5 | 58.5% | Newspaper |
| 88 | AAdevărul | 396k | 19.7% | 41.2 | 46.9% | Newspaper |
| 89 | WWeekender | 393k | 65.7% | 43.6 | 70.0% | Newspaper |
| 90 | TThe Times of India | 379k | 1.5% | 33.2 | 42.0% | Newspaper |
| 91 | 77days | 366k | 22.9% | 36.5 | 33.5% | Newspaper |
| 92 | OOberhessische Presse | 366k | 97.3% | 41.4 | 52.2% | Newspaper |
| 93 | DDarmstädter Echo | 346k | 96.6% | 41.7 | 51.5% | Newspaper |
| 94 | BBirGün | 336k | 5.3% | 46.0 | 34.3% | Newspaper |
| 95 | MManorama Online | 331k | 2.0% | 40.0 | 35.5% | Newspaper |
| 96 | BBraunschweiger Zeitung | 331k | 99.1% | 42.3 | 47.0% | Newspaper |
| 97 | TThe Economic Times | 324k | 2.4% | 49.5 | 66.9% | Newspaper |
| 98 | GGazeta Wyborcza | 322k | 5.0% | 43.1 | 62.7% | Newspaper |
| 99 | KKleine Zeitung | 320k | 4.3% | 46.4 | 42.8% | Newspaper |
| 100 | IIl Fatto Quotidiano | 314k | 1.1% | 46.0 | 45.6% | Newspaper |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular newspapers compiled?
Rascasse aggregates anonymized search-behavior signals across Germany and ranks each newspaper by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is updated quarterly from the latest search-behavior data and re-published as a static page.
What is the largest newspaper in Germany?
Bild currently leads with an estimated audience of 29M people in Germany.