Rascasse Audience Intelligence

Montreux Jazz Festival Audience in United States

Montreux Jazz Festival has an estimated audience of 405K people in United States.

#43among Music festival in United States#528among events in United States#5590in Music & Radio

The average Montreux Jazz Festival fan in United States is 49.3 years old, balanced, and lives primarily in California.

By number of fans, Montreux Jazz Festival ranks #43 among the 918 objects in Music festival in United States.

Its fans are 11.4 years older than the group average of 37.9.

Compared with the other 917 objects in Music festival, Montreux Jazz Festival fans stand out for their interest in John Coltrane, Nat King Cole and Billie Holiday.

Interest is seasonal: April, June and July account for 38% of the year's searches, October is the quietest month.

Most fans live in California, New York, Florida.

Top affinities include John Coltrane, Nat King Cole, Billie Holiday, with strongest over-indexing on John Coltrane (66.25× the country average).

Demographically, the Montreux Jazz Festival audience skews balanced with an average age of 49.3, and over-indexes on personality traits such as Sustainability, Patriotism.

The typical Montreux Jazz Festival fan in United States is balanced, around 49.3 years old, with strong Sustainability tendencies and a notable affinity for John Coltrane.

Category: Music & Radio · Type: Event · Subtype: Music festival

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
405K
in United States
Gender
52.9%♀
47.1% male
Age
49.3
average years
Country rank
#43178
among all objects in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Montreux Jazz Festival fans

52.9% are female, 47.1% are male, average age 49.3.

Fig. 02

Gender split

52.9%
Female
47.1%
Male
Demographic split for Montreux Jazz Festival audience in United States
MetricValue
Female52.9%
Male47.1%
Average age49.3
Estimated audience size405K
Fig. 03

Age distribution

Ø 49.3
average years
Age distribution of the Montreux Jazz Festival audience in United States
Age bracketShare%
16-2412%
25-347%
35-449%
45-5417%
55+54%
Fig. 04

Worldwide distribution

25.9%

of the worldwide Montreux Jazz Festival audience comes from United States.

Worldwide audience distribution share by country for Montreux Jazz Festival
CountryShare
United States25.9%
Switzerland18.1%
France9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Montreux Jazz Festival fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~2K2.36×
02New York~40K1.74×
03Massachusetts~10K1.52×
04Florida~40K1.51×
05California~70K1.38×
06Washington~10K1.34×
07Rhode Island~2K1.26×
08Vermont<1K1.20×
09Connecticut~5K1.16×
10Colorado~8K1.14×
11Illinois~20K1.13×
12Maryland~8K1.11×
13Oregon~5K1.06×
14Maine~2K1.05×
15Alaska<1K1.05×
16New Jersey~10K1.03×
17Georgia~10K1.02×
18Virginia~10K1.02×
19Louisiana~6K1.01×
20Hawaii~2K1.00×
21New Hampshire~2K1.00×
22North Dakota<1K1.00×
23Montana~1K0.98×
24South Dakota~1K0.98×
25Delaware~1K0.96×
26Michigan~10K0.95×
27Tennessee~8K0.94×
28New Mexico~2K0.93×
29Idaho~2K0.93×
30North Carolina~10K0.92×
31Nevada~4K0.92×
32Pennsylvania~10K0.91×
33Minnesota~6K0.91×
34West Virginia~2K0.91×
35Nebraska~2K0.89×
36Mississippi~3K0.88×
37Arizona~8K0.87×
38Wisconsin~6K0.87×
39Utah~3K0.86×
40Iowa~3K0.86×
41Arkansas~3K0.86×
42Kansas~3K0.86×
43Texas~20K0.84×
44South Carolina~6K0.84×
45Missouri~6K0.82×
46Kentucky~4K0.82×
47Oklahoma~4K0.82×
48Alabama~5K0.80×
49Indiana~6K0.78×
50Ohio~10K0.76×
Fig. 06

Affinity by region

Affinity by region — Montreux Jazz Festival, United States
0.76×1.00×2.36×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Montreux Jazz Festival audience vs. the country average
#·InterestCategoryAffinity×
01John ColtraneMusic & Radio66.25×
02Nat King ColeMusic & Radio62.91×
03Billie HolidayMusic & Radio54.24×
04Ella FitzgeraldMusic & Radio50.75×
05Diana KrallMusic & Radio45.03×
06Miles DavisMusic & Radio39.92×
07Nina SimoneMusic & Radio39.11×
08Josh GrobanMusic & Radio35.24×
09Herbie HancockMusic & Radio32.91×
10Dean MartinMusic & Radio29.87×
11Bette MidlerMusic & Radio25.75×
12Easy listeningMusic & Radio18.61×
13DiscogsMusic & Radio16.31×
14Ariel WinterMovies & TV15.78×
15Barbra StreisandMusic & Radio14.58×
16Aretha FranklinMusic & Radio13.94×
17Chumba CasinoTravel & Leisure12.00×
18Sustainable energyHome & Garden7.38×
19Renewable energyBusiness & Career6.03×
20FedExBusiness & Career5.31×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Montreux Jazz Festival audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Montreux Jazz Festival audience vs. the country average · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.46×
PatriotismCONSERVATISM2.38×
Family OrientationCONSERVATISM2.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Montreux Jazz Festival audience vs. the country average · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.68×
ExtroversionTHRILL0.75×
Pet OwnershipJOY0.79×
0×1.00× baseline2×
Appendix

Explore more audiences

More Music festival audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Montreux Jazz Festival over the last 12 months. Modelled, not counted; people interested in several events count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/montreux-jazz-festival-60805” · Methodology