Rascasse Audience Intelligence

Millwall F.C. Fan Demographics in United Kingdom

Millwall F.C. has an estimated audience of 2.6M people in United Kingdom.

#55among Soccer in United Kingdom
#28among teams in United Kingdom
#188in Sports

The average Millwall F.C. fan in United Kingdom is 44.6 years old, more male, and lives primarily in South East.

By number of fans, Millwall F.C. ranks #3 among the 23 The Championship teams in United Kingdom — 2.1× the group median.

Its fans are 3.7 years older than the group average of 40.9.

Women make up 32.2% of the fan base, 4.1 percentage points more than the group average.

Compared with the other 22 The Championship teams, Millwall F.C. fans stand out for their interest in Shrewsbury Town F.C., Walsall F.C. and Peterborough United F.C..

In Q3/2026, search interest was +62.3% on the same quarter a year earlier; the median across the group was +15.2%.

Most fans live in South East, East of England, Yorkshire and the Humber.

Top affinities include Shrewsbury Town F.C., Walsall F.C., Peterborough United F.C., with strongest over-indexing on Shrewsbury Town F.C. (24.36× the country average).

Demographically, the Millwall F.C. audience skews more male with an average age of 44.6, and over-indexes on personality traits such as Social Media Usage, Price Sensitivity.

The typical Millwall F.C. fan in United Kingdom is more male, around 44.6 years old, with strong Social Media Usage tendencies and a notable affinity for Shrewsbury Town F.C..

Category: Sports · Type: Team · Subtype: Soccer

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
2.6M
in United Kingdom
Gender
32.2%♀
67.8% male
Age
44.6
average years
Country rank
#2956
among all objects in United Kingdom
Fig. 01

Search interest · 12-month trend

+62%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Millwall F.C. fans

32.2% are female, 67.8% are male, average age 44.6.

Fig. 02

Gender split

32.2%
Female
67.8%
Male
Demographic split for Millwall F.C. audience in United Kingdom
MetricValue
Female32.2%
Male67.8%
Average age44.6
Estimated audience size2.6M
Fig. 03

Age distribution

Ø 44.6
average years
Age distribution of the Millwall F.C. audience in United Kingdom
Age bracketShare%
16-248%
25-3419%
35-4421%
45-5422%
55+31%
Fig. 04

Worldwide distribution

47.2%

of the worldwide Millwall F.C. audience comes from United Kingdom.

Worldwide audience distribution share by country for Millwall F.C.
CountryShare
United Kingdom47.2%
France3.9%
Spain3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Millwall F.C. fans by region: top regions in United Kingdom
#RegionReachAffinity×
01East of England~400K1.60×
02South East~500K1.39×
03Yorkshire and the Humber~300K1.30×
04West Midlands~200K1.05×
05North East~100K1.05×
06Scotland~200K0.99×
07Northern Ireland~70K0.92×
08Wales~100K0.91×
09South West~200K0.78×
10East Midlands~100K0.75×
11North West~90K0.30×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Millwall F.C. audience vs. the country average
#·InterestCategoryAffinity×
01Shrewsbury Town F.C.Sports24.36×
02Walsall F.C.Sports24.09×
03Peterborough United F.C.Sports23.23×
04Doncaster Rovers F.C.Sports23.02×
05Blackburn Rovers F.C.Sports22.74×
06Barnsley F.C.Sports22.67×
07Milton Keynes Dons F.C.Sports22.31×
08Reading F.C.Sports21.68×
09Wigan Athletic F.C.Sports19.58×
10Bolton Wanderers F.C.Sports18.30×
11John TerrySports17.34×
12Brentford F.C.Sports17.29×
13Chesterfield F.C.Sports16.59×
14Ipswich Town F.C.Sports16.14×
15The Daily Star (Bangladesh)News15.28×
16Bangladeshi rockMusic & Radio13.89×
17Wayne RooneySports11.89×
18Crystal Palace F.C.Sports8.28×
19Aston Villa F.C.Sports5.73×
20FIFA World Cup 2026Sports2.33×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Millwall F.C. audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Millwall F.C. audience vs. the country average · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.10×
Price SensitivityPREMIUM1.10×
MindfulnessBALANCE1.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Millwall F.C. audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.72×
Healthy LifestyleBALANCE0.81×
Pet OwnershipJOY0.81×
0×1.00× baseline2×
Appendix

Explore more audiences

More Soccer audiences in United Kingdom

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United Kingdom with measurable interest in Millwall F.C. over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/gb/millwall-fc-9916” · Methodology