Rascasse Audience Intelligence

RadioShack Target Market in United States

RadioShack has an estimated audience of 1,343,067 people in United States.

#4among Electronics in United States
#2110among Brand in United States#342in Shopping

The average RadioShack fan in United States is 44.6 years old, more male, and lives primarily in California.

By number of fans, RadioShack ranks #4 among the 37 objects in Electronics in United States — 38.1× the group median.

Its fans are 8.2 years older than the group average of 36.4.

Women make up 40.3% of the fan base, 11.0 percentage points fewer than the group average.

Compared with the other 36 objects in Electronics, RadioShack fans stand out for their interest in dressbarn, Riddick (film) and Warren Buffett.

Most fans live in California, Texas, Florida.

Top affinities include dressbarn, Riddick (film), Fry's Electronics, with strongest over-indexing on dressbarn (56.74× the country average).

Demographically, the RadioShack audience skews more male with an average age of 44.6, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion.

The typical RadioShack fan in United States is more male, around 44.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for dressbarn.

Category: Shopping · Type: Brand · Subtype: Electronics

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
1.3M
in United States
Gender
40.3%♀
59.7% male
Age
44.6
average years
Country rank
#19180
among all objects in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of RadioShack

40.3% are female, 59.7% are male, average age 44.6.

Fig. 02

Gender split

40.3%
Female
59.7%
Male
Demographic split for RadioShack audience in United States
MetricValue
Female40.3%
Male59.7%
Average age44.6
Estimated audience size1,343,067
Fig. 03

Age distribution

Ø 44.6
average years
Age distribution of the RadioShack audience in United States
Age bracketShare%
16-2412%
25-3416%
35-4418%
45-5422%
55+33%
Fig. 04

Worldwide distribution

31.2%

of the worldwide RadioShack audience comes from United States.

Worldwide audience distribution share by country for RadioShack
CountryShare
United States31.2%
Mexico21.3%
El Salvador7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

RadioShack customers by region in United States
#RegionReachAffinity×
01Montana~10K2.70×
02Wisconsin~40K1.64×
03Alaska~4K1.54×
04Alabama~30K1.48×
05Idaho~10K1.42×
06Oklahoma~20K1.36×
07Arkansas~20K1.36×
08Tennessee~40K1.31×
09South Carolina~30K1.30×
10Utah~20K1.25×
11West Virginia~8K1.14×
12Kansas~10K1.13×
13Kentucky~20K1.10×
14Wyoming~3K1.09×
15North Carolina~50K1.03×
16Iowa~10K1.02×
17Louisiana~20K1.00×
18New Mexico~8K0.99×
19Minnesota~20K0.98×
20Ohio~50K0.97×
21Missouri~20K0.97×
22New Hampshire~5K0.95×
23Texas~90K0.94×
24Arizona~30K0.94×
25Washington~30K0.93×
26Michigan~40K0.92×
27Maine~5K0.92×
28Florida~80K0.91×
29Pennsylvania~50K0.90×
30Indiana~20K0.90×
31Mississippi~10K0.90×
32Virginia~30K0.88×
33Colorado~20K0.87×
34South Dakota~3K0.84×
35Nebraska~6K0.82×
36Georgia~40K0.81×
37Oregon~10K0.80×
38Vermont~2K0.79×
39California~100K0.78×
40Illinois~40K0.78×
41Maryland~20K0.78×
42Connecticut~10K0.74×
43New Jersey~30K0.73×
44Hawaii~4K0.73×
45Delaware~3K0.73×
46North Dakota~2K0.73×
47Nevada~9K0.72×
48Rhode Island~3K0.72×
49Massachusetts~20K0.70×
50New York~60K0.68×
Fig. 06

Affinity by region

Affinity by region — RadioShack, United States
0.68×1.00×2.70×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the RadioShack audience vs. the country average
#·InterestCategoryAffinity×
01dressbarnShopping56.74×
02Riddick (film)Movies & TV22.50×
03Fry's ElectronicsShopping17.66×
04Warren BuffettBusiness & Career10.90×
05Fazoli'sFood & Beverages9.57×
06Groovy (programming language)Technology & Electronics8.35×
07Micro CenterShopping5.72×
08PerplexityTechnology & Electronics4.90×
09Financial adviserBusiness & Career4.69×
10GeminiTechnology & Electronics3.75×
11Office DepotShopping3.13×
12Chat GPTTechnology & Electronics3.05×
13Staples Inc.Business & Career2.91×
14Google MapsInternet & Social Media2.34×
15Dollar GeneralShopping2.27×
16The UPS StoreShopping2.21×
17Best BuyShopping2.11×
18Dollar TreeShopping1.99×
19T-MobileTechnology & Electronics1.88×
20RedditInternet & Social Media1.67×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the RadioShack audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the RadioShack audience vs. the country average · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.42×
ExtroversionTHRILL1.40×
Price SensitivityPREMIUM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the RadioShack audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.91×
Design AffinityPREMIUM0.93×
Pet OwnershipJOY0.95×
0×1.00× baseline2×
Appendix

Explore more audiences

More Electronics audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in RadioShack over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/radioshack-4485” · Methodology