Rascasse Audience Intelligence

Elizabeth Arden Target Market in United States

Elizabeth Arden has an estimated audience of 1.7M people in United States.

#50among Cosmetics in United States
#1769among brands in United States#242in Beauty & Wellness

The average Elizabeth Arden fan in United States is 37.3 years old, more female, and lives primarily in California.

By number of fans, Elizabeth Arden ranks #50 among the 185 objects in Cosmetics in United States.

Its fans are 3.4 years older than the group average of 33.9.

Women make up 84.6% of the fan base, 3.6 percentage points more than the group average.

Compared with the other 184 objects in Cosmetics, Elizabeth Arden fans stand out for their interest in Holiday Travel, Farouk Systems and Pur (band).

Most fans live in California, New York, Texas.

Top affinities include Holiday Travel, Farouk Systems, Pur (band), with strongest over-indexing on Holiday Travel (58.1× the country average).

Demographically, the Elizabeth Arden audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Convenience Orientation, Design Affinity.

The typical Elizabeth Arden fan in United States is more female, around 37.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Holiday Travel.

Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
1.7M
in United States
Gender
84.6%♀
15.4% male
Age
37.3
average years
Country rank
#15982
among all objects in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Elizabeth Arden

84.6% are female, 15.4% are male, average age 37.3.

Fig. 02

Gender split

84.6%
Female
15.4%
Male
Demographic split for Elizabeth Arden audience in United States
MetricValue
Female84.6%
Male15.4%
Average age37.3
Estimated audience size1.7M
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Elizabeth Arden audience in United States
Age bracketShare%
16-2429%
25-3419%
35-4417%
45-5418%
55+17%
Fig. 04

Worldwide distribution

27.1%

of the worldwide Elizabeth Arden audience comes from United States.

Worldwide audience distribution share by country for Elizabeth Arden
CountryShare
United States27.1%
United Kingdom15.2%
Spain6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Elizabeth Arden customers by region in United States
#RegionReachAffinity×
01New York~200K1.86×
02Virginia~60K1.45×
03New Jersey~70K1.44×
04California~300K1.35×
05Massachusetts~50K1.34×
06Washington, District of Columbia~4K1.22×
07Connecticut~20K1.21×
08Maryland~40K1.18×
09Texas~100K1.17×
10Florida~100K1.17×
11Tennessee~40K1.15×
12Washington~40K1.14×
13South Carolina~30K1.13×
14Delaware~6K1.13×
15Arkansas~20K1.09×
16Pennsylvania~70K1.04×
17Rhode Island~6K1.04×
18Illinois~70K1.03×
19Arizona~40K1.03×
20Maine~7K1.03×
21West Virginia~9K1.02×
22Alabama~30K1.01×
23Louisiana~20K1.01×
24North Carolina~60K1.00×
25Oklahoma~20K1.00×
26Kentucky~20K0.99×
27Georgia~60K0.98×
28Mississippi~10K0.98×
29Nevada~20K0.95×
30New Mexico~10K0.95×
31New Hampshire~6K0.95×
32Oregon~20K0.92×
33Kansas~10K0.92×
34Indiana~30K0.91×
35Vermont~3K0.91×
36Colorado~30K0.90×
37Hawaii~7K0.90×
38Nebraska~9K0.89×
39Ohio~50K0.88×
40Montana~5K0.88×
41Missouri~30K0.87×
42North Dakota~3K0.86×
43Alaska~3K0.86×
44Iowa~10K0.85×
45Wisconsin~20K0.83×
46Michigan~40K0.82×
47South Dakota~4K0.82×
48Minnesota~20K0.80×
49Utah~10K0.76×
50Idaho~7K0.75×
Fig. 06

Affinity by region

Affinity by region — Elizabeth Arden, United States
0.75×1.00×1.86×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Elizabeth Arden audience vs. the country average
#·InterestCategoryAffinity×
01Holiday TravelTopic58.10×
02Farouk SystemsBrand56.34×
03Pur (band)Music & Radio46.97×
04Elizabeth ArdenBeauty & Wellness45.04×
05Russell CroweMovies & TV43.95×
06Stay at HomeHealth27.10×
07ComoTravel & Leisure25.24×
08Lenox (company)Home & Garden17.27×
09Lanvin (clothing)Fashion & Accessoires14.34×
10Paula's ChoiceBeauty & Wellness13.65×
11Giant FoodFood & Beverages11.23×
12OUTDOOR ADVENTUREGames9.18×
13Charlotte TilburyBeauty & Wellness6.01×
14OdorBeauty & Wellness3.99×
15Dillard'sFashion & Accessoires3.81×
16Macy'sShopping2.80×
17SeasonTravel & Leisure2.78×
18MeditationHealth2.54×
19SpiritualityHealth2.50×
20ChildKids & Family1.59×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Elizabeth Arden audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Elizabeth Arden audience vs. the country average · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.36×
Design AffinityPREMIUM1.34×
ExtroversionTHRILL1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Elizabeth Arden audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.72×
Risk AppetiteTHRILL0.77×
Need for SecurityCONSERVATISM0.86×
0×1.00× baseline2×
Appendix

Explore more audiences

More Cosmetics audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Elizabeth Arden over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/elizabeth-arden-10609” · Methodology