Rascasse Audience Intelligence

Elvis Presley Audience in United States

Elvis Presley has an estimated audience of 2.5M people in United States.

#34among Rock in United States#1965among people in United States#1138in Music & Radio

The average Elvis Presley fan in United States is 50.9 years old, more female, and lives primarily in California.

By number of fans, Elvis Presley ranks #34 among the 1309 objects in Rock in United States — 1.4× the group median.

Its fans are 8.3 years older than the group average of 42.6.

Women make up 57.0% of the fan base, 11.0 percentage points more than the group average.

Compared with the other 1308 objects in Rock, Elvis Presley fans stand out for their interest in Priscilla Presley, Ann-Margret and Jerry Lewis.

Interest is seasonal: January, August and September account for 36% of the year's searches, April is the quietest month.

Most fans live in California, Texas, Florida.

Top affinities include Priscilla Presley, Ann-Margret, Jerry Lewis, with strongest over-indexing on Priscilla Presley (11.76× the country average).

Demographically, the Elvis Presley audience skews more female with an average age of 50.9, and over-indexes on personality traits such as Community Orientation, Family Orientation.

The typical Elvis Presley fan in United States is more female, around 50.9 years old, with strong Community Orientation tendencies and a notable affinity for Priscilla Presley.

Category: Music & Radio · Type: Person · Subtype: Rock

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
2.5M
in United States
Gender
57.0%♀
43.0% male
Age
50.9
average years
Country rank
#12283
among all objects in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Elvis Presley fans

57.0% are female, 43.0% are male, average age 50.9.

Fig. 02

Gender split

57.0%
Female
43.0%
Male
Demographic split for Elvis Presley audience in United States
MetricValue
Female57.0%
Male43.0%
Average age50.9
Estimated audience size2.5M
Fig. 03

Age distribution

Ø 50.9
average years
Age distribution of the Elvis Presley audience in United States
Age bracketShare%
16-247%
25-347%
35-4410%
45-5421%
55+55%
Fig. 04

Worldwide distribution

23.5%

of the worldwide Elvis Presley audience comes from United States.

Worldwide audience distribution share by country for Elvis Presley
CountryShare
United States23.5%
Brazil9.1%
United Kingdom9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Elvis Presley fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~40K1.75×
02Tennessee~90K1.67×
03Arkansas~30K1.43×
04Alabama~50K1.40×
05Oklahoma~40K1.30×
06Kansas~30K1.29×
07Kentucky~40K1.28×
08Arizona~70K1.19×
09Louisiana~40K1.18×
10Nevada~30K1.15×
11West Virginia~20K1.15×
12Missouri~50K1.13×
13Indiana~50K1.10×
14New Mexico~20K1.08×
15Texas~200K1.07×
16South Carolina~40K1.02×
17Illinois~90K1.01×
18Ohio~90K1.00×
19Georgia~80K1.00×
20Nebraska~10K1.00×
21Pennsylvania~90K0.98×
22North Carolina~80K0.98×
23Iowa~20K0.98×
24North Dakota~6K0.98×
25Michigan~70K0.97×
26Wisconsin~40K0.96×
27Idaho~10K0.95×
28California~300K0.93×
29New Jersey~60K0.93×
30South Dakota~6K0.93×
31Florida~100K0.92×
32Alaska~5K0.91×
33Connecticut~20K0.90×
34Utah~20K0.90×
35Hawaii~9K0.87×
36Montana~7K0.87×
37Minnesota~40K0.86×
38Wyoming~4K0.86×
39Virginia~50K0.85×
40Washington~50K0.83×
41Massachusetts~40K0.83×
42Oregon~30K0.83×
43Rhode Island~7K0.83×
44Maine~8K0.81×
45New Hampshire~8K0.81×
46Delaware~6K0.81×
47New York~100K0.80×
48Maryland~40K0.80×
49Colorado~30K0.79×
50Vermont~3K0.67×
Fig. 06

Affinity by region

Affinity by region — Elvis Presley, United States
0.67×1.00×1.75×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Elvis Presley audience vs. the country average
#·InterestCategoryAffinity×
01Priscilla PresleyMovies & TV11.76×
02Ann-MargretMovies & TV11.58×
03Jerry LewisMovies & TV10.95×
04Jayne MansfieldFashion & Accessoires10.28×
05Lisa Marie PresleyMusic & Radio8.98×
06Sam ElliottMovies & TV5.58×
07Wheel of Fortune (U.S. game show)Movies & TV5.38×
08Diane KeatonMovies & TV4.48×
09Medicare (United States)Health4.33×
10Lindsey GrahamPolitics & Society4.08×
11Old agePolitics & Society3.86×
12Dick Van DykeMovies & TV3.77×
13Melania TrumpPolitics & Society3.58×
14Blues musicMusic & Radio2.62×
15Dolly PartonMusic & Radio2.52×
16NatureHome & Garden2.20×
17NBCMovies & TV2.04×
18Joe BidenPolitics & Society2.03×
19Rock musicMusic & Radio1.87×
20U.S. stateTravel & Leisure1.86×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Elvis Presley audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Elvis Presley audience vs. the country average · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.53×
Family OrientationCONSERVATISM1.53×
MindfulnessBALANCE1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Elvis Presley audience vs. the country average · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.65×
Luxury OrientationPREMIUM0.70×
Urban LifestyleOPEN0.75×
0×1.00× baseline2×
Appendix

Explore more audiences

More Rock audiences in United States

See Elvis Presley audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Elvis Presley over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/elvis-presley-12716” · Methodology