Rascasse Audience Intelligence

Hamilton (musical) Audience in United States

Hamilton (musical) has an estimated audience of 1M people in United States.

#10among Musical in United States
#18among Musical in United States#2773in Music & Radio

The average Hamilton (musical) fan in United States is 33.2 years old, more female, and lives primarily in California.

By number of fans, Hamilton (musical) ranks #10 among the 84 objects in Musical in United States — 4.9× the group median.

Its fans are 5.8 years younger than the group average of 39.0.

Compared with the other 83 objects in Musical, Hamilton (musical) fans stand out for their interest in Millie Bobby Brown, Meryl Streep and Hello Kitty.

Most fans live in California, New York, Texas.

Top affinities include Millie Bobby Brown, Meryl Streep, Hello Kitty, with strongest over-indexing on Millie Bobby Brown (4.67× the country average).

Demographically, the Hamilton (musical) audience skews more female with an average age of 33.2, and over-indexes on personality traits such as Design Affinity, Sustainability.

The typical Hamilton (musical) fan in United States is more female, around 33.2 years old, with strong Design Affinity tendencies and a notable affinity for Millie Bobby Brown.

Category: Music & Radio · Type: Musical · Subtype: Musical

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
1M
in United States
Gender
61.0%♀
39.0% male
Age
33.2
average years
Country rank
#23465
among all objects in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Hamilton (musical) fans

61.0% are female, 39.0% are male, average age 33.2.

Fig. 02

Gender split

61.0%
Female
39.0%
Male
Demographic split for Hamilton (musical) audience in United States
MetricValue
Female61.0%
Male39.0%
Average age33.2
Estimated audience size1M
Fig. 03

Age distribution

Ø 33.2
average years
Age distribution of the Hamilton (musical) audience in United States
Age bracketShare%
16-2430%
25-3430%
35-4420%
45-5414%
55+6%
Fig. 04

Worldwide distribution

32.8%

of the worldwide Hamilton (musical) audience comes from United States.

Worldwide audience distribution share by country for Hamilton (musical)
CountryShare
United States32.8%
Japan16.1%
Turkey5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Hamilton (musical) fans by region: top regions in United States
#RegionReachAffinity×
01Montana~6K1.72×
02Washington, District of Columbia~4K1.69×
03Alabama~20K1.54×
04Ohio~50K1.34×
05New York~80K1.30×
06New Jersey~40K1.28×
07Pennsylvania~50K1.19×
08Rhode Island~4K1.18×
09Missouri~20K1.16×
10Arizona~30K1.15×
11Massachusetts~20K1.15×
12Utah~10K1.08×
13Michigan~30K1.07×
14Maryland~20K1.07×
15California~100K1.04×
16Virginia~30K1.04×
17Indiana~20K1.04×
18Connecticut~10K1.04×
19Texas~70K1.03×
20Colorado~20K1.03×
21Washington~20K1.02×
22North Carolina~30K1.01×
23Kentucky~10K1.01×
24Iowa~10K0.99×
25Mississippi~9K0.98×
26Louisiana~10K0.97×
27Delaware~3K0.97×
28Florida~60K0.94×
29Georgia~30K0.94×
30Tennessee~20K0.94×
31Oregon~10K0.93×
32Arkansas~8K0.93×
33Kansas~8K0.93×
34Nebraska~5K0.93×
35Idaho~5K0.93×
36Oklahoma~10K0.92×
37Illinois~40K0.91×
38West Virginia~5K0.89×
39Alaska~2K0.86×
40Wisconsin~20K0.85×
41South Carolina~10K0.85×
42Maine~3K0.83×
43New Hampshire~3K0.82×
44Nevada~8K0.80×
45New Mexico~5K0.78×
46Vermont~2K0.78×
47Minnesota~10K0.75×
48Hawaii~3K0.74×
49South Dakota~2K0.74×
50North Dakota~2K0.71×
Fig. 06

Affinity by region

Affinity by region — Hamilton (musical), United States
0.71×1.00×1.72×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Hamilton (musical) audience vs. the country average
#·InterestCategoryAffinity×
01Millie Bobby BrownMovies & TV4.67×
02Meryl StreepMovies & TV4.29×
03Hello KittyKids & Family3.86×
04Disney PrincessKids & Family3.46×
05SupermanMovies & TV2.82×
06Harry PotterMovies & TV2.50×
07BatmanMovies & TV2.42×
08Natural skin careBeauty & Wellness2.41×
09Trader Joe'sShopping2.35×
10Vintage clothingFashion & Accessoires2.35×
11Do it yourself (DIY)Home & Garden2.05×
12Taylor SwiftMusic & Radio1.90×
13DisneylandTravel & Leisure1.90×
14HBO MAXMovies & TV1.82×
15PodcastMusic & Radio1.81×
16EtsyFashion & Accessoires1.71×
17FIFA World CupSports1.68×
18HBOMovies & TV1.68×
19Drama moviesMovies & TV1.66×
20Nonprofit organizationPolitics & Society1.56×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Hamilton (musical) audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Hamilton (musical) audience vs. the country average · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.91×
SustainabilityBALANCE1.81×
Community OrientationOPEN1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Hamilton (musical) audience vs. the country average · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.61×
Convenience OrientationPREMIUM0.62×
ExtroversionTHRILL0.70×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Hamilton (musical) over the last 12 months. Modelled, not counted; people interested in several musicals count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/hamilton-musical-37651” · Methodology