Rascasse Audience Intelligence

Pokémon (video game series) Audience in United States

Pokémon (video game series) has an estimated audience of 18.1M people in United States.

#2among Role playing in United States
#8among games in United States
#38in Games

Most Pokémon (video game series) fans in United States live in California; their strongest affinity is Pokémon Trading Card Game.

By number of fans, Pokémon (video game series) ranks #2 among the 863 objects in Role playing in United States — 17.2× the group median.

Compared with the other 862 objects in Role playing, Pokémon (video game series) fans stand out for their interest in Pokémon Trading Card Game, Lego Star Wars and International education.

Most fans live in California, Texas, Florida.

Top affinities include Pokémon Trading Card Game, Lego Star Wars, International education, with strongest over-indexing on Pokémon Trading Card Game (65.22× the country average).

The typical Pokémon (video game series) fan in United States shows strong Patriotism tendencies and a notable affinity for Pokémon Trading Card Game.

Category: Games · Type: Video / Board Game · Subtype: Role playing

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
18.1M
in United States
Country rank
#1890
among all objects in United States
Fig. 01

Search interest · 12-month trend

+29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Pokémon (video game series) fans

Fig. 02

Gender split

Demographic split for Pokémon (video game series) audience in United States
MetricValue
Estimated audience size18.1M
Fig. 04

Worldwide distribution

27.5%

of the worldwide Pokémon (video game series) audience comes from United States.

Worldwide audience distribution share by country for Pokémon (video game series)
CountryShare
United States27.5%
Japan7.6%
France4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Pokémon (video game series) fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~50K1.39×
02Hawaii~100K1.37×
03Arizona~500K1.34×
04Washington~500K1.24×
05California~2.5M1.19×
06Oklahoma~200K1.17×
07Texas~1.5M1.16×
08Utah~200K1.16×
09Maryland~400K1.15×
10Kentucky~300K1.13×
11Nevada~200K1.12×
12Oregon~300K1.11×
13Indiana~400K1.10×
14Alabama~300K1.10×
15New Mexico~100K1.08×
16Missouri~400K1.06×
17Arkansas~200K1.06×
18West Virginia~100K1.06×
19Idaho~100K1.04×
20Iowa~200K1.02×
21Ohio~600K1.00×
22Kansas~200K1.00×
23Florida~1M0.99×
24Virginia~500K0.99×
25Nebraska~100K0.99×
26Maine~70K0.99×
27Pennsylvania~700K0.97×
28Michigan~500K0.97×
29Minnesota~300K0.97×
30Tennessee~400K0.96×
31North Carolina~600K0.95×
32Wisconsin~300K0.94×
33North Dakota~40K0.94×
34New York~1M0.93×
35Illinois~600K0.93×
36New Jersey~500K0.93×
37Georgia~600K0.92×
38Connecticut~200K0.90×
39Colorado~300K0.89×
40Louisiana~200K0.89×
41Massachusetts~300K0.88×
42South Dakota~40K0.87×
43South Carolina~300K0.86×
44Mississippi~100K0.86×
45New Hampshire~60K0.86×
46Rhode Island~50K0.85×
47Delaware~40K0.82×
48Vermont~30K0.81×
49Wyoming~30K0.81×
50Montana~50K0.79×
Fig. 06

Affinity by region

Affinity by region — Pokémon (video game series), United States
0.79×1.00×1.39×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Pokémon (video game series) audience vs. the country average
#·InterestCategoryAffinity×
01Pokémon Trading Card GameGames65.22×
02Lego Star WarsKids & Family34.09×
03International educationBusiness & Career24.30×
04Anthony MackieMovies & TV20.98×
05Scale modelKids & Family20.23×
06Cyberpunk 2077Games19.93×
07Collectible card gameGames19.35×
08Rick and MortyMovies & TV19.09×
09captain americaMovies & TV18.92×
10Doctor StrangeLiterature17.90×
11PokémonGames17.69×
12Pokémon GoGames15.85×
13Guardians of the Galaxy (film)Movies & TV13.64×
14Dungeons & DragonsGames13.15×
15The Legend of ZeldaGames11.63×
16PatreonInternet & Social Media10.23×
17Anime and manga fandomLiterature9.64×
18Video gamesGames4.17×
19ComicsLiterature4.00×
20Consumer electronicsTechnology & Electronics2.30×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Pokémon (video game series) audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Pokémon (video game series) audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.43×
Early Adopter MentalityPOWER1.72×
Pet OwnershipJOY1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Pokémon (video game series) audience vs. the country average · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.43×
Family OrientationCONSERVATISM0.70×
IndulgenceJOY0.72×
0×1.00× baseline2×
Appendix

Explore more audiences

More Role playing audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Pokémon (video game series) over the last 12 months. Modelled, not counted; people interested in several video / board games count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
low no gender data; demographics hidden

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/pokemon-video-game-series-113724” · Methodology