Rascasse Audience Intelligence

Rafael Nadal Audience in United States

Rafael Nadal has an estimated audience of 1.4M people in United States.

#37among Tennis in United States
#3589among people in United States#1702in Sports

The average Rafael Nadal fan in United States is 37.6 years old, more male, and lives primarily in California.

By number of fans, Rafael Nadal ranks #41 among the 425 objects in Tennis in United States — 1.3× the group median.

Its fans are 1.5 years younger than the group average of 39.1.

Women make up 43.1% of the fan base, 2.8 percentage points more than the group average.

Compared with the other 424 objects in Tennis, Rafael Nadal fans stand out for their interest in Fitness and figure competition and City Bank.

Interest is seasonal: January, May and July account for 42% of the year's searches, December is the quietest month.

Most fans live in California, New York, Florida.

Top affinities include Roland Garros, Chris Evert, Belinda Bencic, with strongest over-indexing on Roland Garros (68.59× the country average).

Demographically, the Rafael Nadal audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Sports Activity, Design Affinity.

The typical Rafael Nadal fan in United States is more male, around 37.6 years old, with strong Sports Activity tendencies and a notable affinity for Roland Garros.

Category: Sports · Type: Person · Subtype: Tennis

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
1.4M
in United States
Gender
43.1%♀
56.9% male
Age
37.6
average years
Country rank
#18562
among all objects in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Rafael Nadal fans

43.1% are female, 56.9% are male, average age 37.6.

Fig. 02

Gender split

43.1%
Female
56.9%
Male
Demographic split for Rafael Nadal audience in United States
MetricValue
Female43.1%
Male56.9%
Average age37.6
Estimated audience size1.4M
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Rafael Nadal audience in United States
Age bracketShare%
16-2425%
25-3421%
35-4419%
45-5419%
55+16%
Fig. 04

Worldwide distribution

12.4%

of the worldwide Rafael Nadal audience comes from United States.

Worldwide audience distribution share by country for Rafael Nadal
CountryShare
United States12.4%
Spain8.4%
France8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Rafael Nadal fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~70K1.76×
02Washington, District of Columbia~5K1.68×
03New York~100K1.65×
04Florida~100K1.50×
05Connecticut~20K1.47×
06Massachusetts~40K1.43×
07California~200K1.34×
08Rhode Island~6K1.34×
09Maryland~30K1.33×
10Virginia~50K1.24×
11Illinois~70K1.22×
12Hawaii~7K1.22×
13Georgia~60K1.18×
14North Carolina~50K1.15×
15Pennsylvania~60K1.13×
16Washington~40K1.12×
17Delaware~4K1.06×
18New Hampshire~6K1.05×
19Texas~100K1.04×
20Arizona~30K1.01×
21Colorado~20K1.00×
22Minnesota~20K0.99×
23Oregon~20K0.99×
24Nevada~10K0.96×
25Vermont~3K0.96×
26Ohio~50K0.95×
27South Carolina~20K0.95×
28Michigan~40K0.93×
29Alabama~20K0.91×
30Maine~5K0.90×
31Wisconsin~20K0.88×
32Indiana~20K0.86×
33Kansas~10K0.86×
34Utah~10K0.85×
35New Mexico~7K0.82×
36Tennessee~20K0.80×
37Nebraska~7K0.80×
38Alaska~2K0.80×
39Louisiana~20K0.78×
40Kentucky~10K0.78×
41Iowa~10K0.78×
42Missouri~20K0.77×
43Mississippi~9K0.76×
44Montana~3K0.75×
45Idaho~6K0.72×
46Oklahoma~10K0.71×
47South Dakota~3K0.67×
48Arkansas~8K0.66×
49West Virginia~5K0.66×
50North Dakota~2K0.66×
Fig. 06

Affinity by region

Affinity by region — Rafael Nadal, United States
0.66×1.00×1.76×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Rafael Nadal audience vs. the country average
#·InterestCategoryAffinity×
01Roland GarrosSports68.59×
02Chris EvertSports58.16×
03Belinda BencicSports57.79×
04Monica SelesSports56.99×
05Andre AgassiSports53.97×
06John McEnroeSports52.73×
07Alexander ZverevSports52.17×
08Anna KournikovaSports52.03×
09Steffi GrafSports49.04×
10Martina NavratilovaSports48.13×
11Maria SharapovaSports44.68×
12Novak DjokovicSports42.37×
13Australian OpenSports34.38×
14Coco GauffSports30.11×
15Jannik SinnerSports30.08×
16Carlos AlcarazSports23.68×
17Ben SheltonSports22.48×
18The Championships, WimbledonSports20.00×
19Fitness and figure competitionSports15.17×
20City BankBusiness & Career13.38×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Rafael Nadal audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Rafael Nadal audience vs. the country average · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.40×
Design AffinityPREMIUM1.32×
Risk AppetiteTHRILL1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Rafael Nadal audience vs. the country average · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.70×
Price SensitivityPREMIUM0.76×
Family OrientationCONSERVATISM0.81×
0×1.00× baseline2×
Appendix

Explore more audiences

More Tennis audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Rafael Nadal over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/rafael-nadal-11836” · Methodology