Rascasse Audience Intelligence

Royal Caribbean Cruises Ltd. Target Market in United States

Royal Caribbean Cruises Ltd. has an estimated audience of 14.8M people in United States.

#1among Cruises in United States
#253among brands in United States#211in Travel & Leisure

The average Royal Caribbean Cruises Ltd. fan in United States is 42.0 years old, more female, and lives primarily in Florida.

By number of fans, Royal Caribbean Cruises Ltd. ranks #1 among the 87 objects in Cruises in United States — 95.0× the group median.

Its fans are 3.0 years younger than the group average of 45.0.

Women make up 66.3% of the fan base, 1.0 percentage points more than the group average.

Compared with the other 86 objects in Cruises, Royal Caribbean Cruises Ltd. fans stand out for their interest in Windstar Cruises, Silversea Cruises and American Cruise Lines.

Most fans live in Florida, Texas, California.

Top affinities include Celebrity Cruises, Windstar Cruises, Oceania Cruises, with strongest over-indexing on Celebrity Cruises (16.25× the country average).

Demographically, the Royal Caribbean Cruises Ltd. audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Travelling, Quality Awareness.

The typical Royal Caribbean Cruises Ltd. fan in United States is more female, around 42.0 years old, with strong Travelling tendencies and a notable affinity for Celebrity Cruises.

Category: Travel & Leisure · Type: Brand · Subtype: Cruises

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
14.8M
in United States
Gender
66.3%♀
33.7% male
Age
42.0
average years
Country rank
#2394
among all objects in United States
Fig. 01

Search interest · 12-month trend

+13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Royal Caribbean Cruises Ltd.

66.3% are female, 33.7% are male, average age 42.0.

Fig. 02

Gender split

66.3%
Female
33.7%
Male
Demographic split for Royal Caribbean Cruises Ltd. audience in United States
MetricValue
Female66.3%
Male33.7%
Average age42.0
Estimated audience size14.8M
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Royal Caribbean Cruises Ltd. audience in United States
Age bracketShare%
16-2414%
25-3419%
35-4420%
45-5423%
55+23%
Fig. 04

Worldwide distribution

52.1%

of the worldwide Royal Caribbean Cruises Ltd. audience comes from United States.

Worldwide audience distribution share by country for Royal Caribbean Cruises Ltd.
CountryShare
United States52.1%
United Kingdom7.4%
Australia4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Royal Caribbean Cruises Ltd. customers by region in United States
#RegionReachAffinity×
01Florida~3M3.25×
02South Carolina~400K1.62×
03Georgia~800K1.53×
04Delaware~70K1.50×
05Maryland~400K1.36×
06New Jersey~500K1.33×
07Tennessee~400K1.29×
08North Carolina~600K1.27×
09Alabama~300K1.24×
10Rhode Island~60K1.21×
11Utah~200K1.20×
12Texas~1M1.19×
13Pennsylvania~700K1.19×
14West Virginia~90K1.19×
15Ohio~600K1.17×
16Louisiana~200K1.17×
17Kentucky~200K1.16×
18Oklahoma~200K1.16×
19Alaska~40K1.16×
20Virginia~400K1.15×
21Connecticut~200K1.13×
22Michigan~500K1.12×
23New Hampshire~60K1.12×
24Arkansas~100K1.07×
25Indiana~300K1.03×
26New York~900K1.01×
27Missouri~200K0.91×
28Mississippi~100K0.90×
29Maine~50K0.88×
30Nevada~100K0.87×
31Kansas~100K0.85×
32Massachusetts~300K0.82×
33Idaho~60K0.77×
34Wisconsin~200K0.76×
35Arizona~300K0.75×
36Illinois~400K0.73×
37Iowa~100K0.71×
38Minnesota~200K0.70×
39Colorado~200K0.67×
40Vermont~20K0.66×
41Nebraska~60K0.65×
42North Dakota~20K0.65×
43Washington, District of Columbia~20K0.64×
44California~1M0.62×
45New Mexico~60K0.62×
46South Dakota~20K0.57×
47Washington~200K0.56×
48Montana~20K0.48×
49Oregon~90K0.47×
50Hawaii~30K0.45×
Fig. 06

Affinity by region

Affinity by region — Royal Caribbean Cruises Ltd., United States
0.45×1.00×3.25×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Royal Caribbean Cruises Ltd. audience vs. the country average
#·InterestCategoryAffinity×
01Celebrity CruisesTravel & Leisure16.25×
02Windstar CruisesTravel & Leisure15.99×
03Oceania CruisesTravel & Leisure15.41×
04MSC CruisesTravel & Leisure15.20×
05Princess CruisesTravel & Leisure14.90×
06Crystal CruisesTravel & Leisure14.83×
07Silversea CruisesTravel & Leisure14.69×
08Royal Caribbean InternationalTravel & Leisure14.38×
09American Cruise LinesTravel & Leisure13.47×
10Norwegian Cruise LineTravel & Leisure12.44×
11Viking CruisesTravel & Leisure12.10×
12Carnival Cruise LinesTravel & Leisure11.03×
13Carnival Cruise LineTravel & Leisure7.80×
14Carnival CruisesTravel & Leisure7.36×
15EpcotTravel & Leisure7.26×
16Magic KingdomTravel & Leisure7.26×
17OahuTravel & Leisure7.14×
18Google FlightsTravel & Leisure6.47×
19Caribbean SeaTravel & Leisure5.86×
20ShipTravel & Leisure5.58×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Royal Caribbean Cruises Ltd. audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Royal Caribbean Cruises Ltd. audience vs. the country average · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.73×
Quality AwarenessPREMIUM1.58×
Career OrientationPOWER1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Royal Caribbean Cruises Ltd. audience vs. the country average · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.92×
ExtroversionTHRILL0.96×
Social Media UsageJOY1.01×
0×1.00× baseline2×
Appendix

Explore more audiences

More Cruises audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Royal Caribbean Cruises Ltd. over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/royal-caribbean-cruises-ltd-3107” · Methodology