Rascasse Audience Intelligence

smartwater Target Market in United States

smartwater has an estimated audience of 558K people in United States.

#8among Mineral water in United States#3789among brands in United States#1872in Food & Beverages

The average smartwater fan in United States is 30.9 years old, balanced, and lives primarily in California.

By number of fans, smartwater ranks #8 among the 56 objects in Mineral water in United States — 39.6× the group median.

Its fans are 7.9 years younger than the group average of 38.8.

Women make up 45.7% of the fan base, 6.9 percentage points fewer than the group average.

Compared with the other 55 objects in Mineral water, smartwater fans stand out for their interest in CorePower Yoga, Tomohisa Yamashita and Aooo.

Most fans live in California, Florida, Texas.

Top affinities include Nestlé Pure Life, Aquafina, Dasani, with strongest over-indexing on Nestlé Pure Life (81.85× the country average).

Demographically, the smartwater audience skews balanced with an average age of 30.9, and over-indexes on personality traits such as Healthy Lifestyle, Social Media Usage.

The typical smartwater fan in United States is balanced, around 30.9 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Nestlé Pure Life.

Category: Food & Beverages · Type: Brand · Subtype: Mineral water

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
558K
in United States
Gender
45.7%♀
54.3% male
Age
30.9
average years
Country rank
#34399
among all objects in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of smartwater

45.7% are female, 54.3% are male, average age 30.9.

Fig. 02

Gender split

45.7%
Female
54.3%
Male
Demographic split for smartwater audience in United States
MetricValue
Female45.7%
Male54.3%
Average age30.9
Estimated audience size558K
Fig. 03

Age distribution

Ø 30.9
average years
Age distribution of the smartwater audience in United States
Age bracketShare%
16-2432%
25-3442%
35-4412%
45-549%
55+4%
Fig. 04

Worldwide distribution

55.3%

of the worldwide smartwater audience comes from United States.

Worldwide audience distribution share by country for smartwater
CountryShare
United States55.3%
United Kingdom6.8%
Canada6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

smartwater customers by region in United States
#RegionReachAffinity×
01Georgia~20K1.31×
02Alabama~10K1.23×
03Louisiana~9K1.22×
04Florida~40K1.20×
05New York~40K1.20×
06New Jersey~20K1.18×
07Mississippi~6K1.18×
08Connecticut~7K1.17×
09Massachusetts~10K1.16×
10California~70K1.13×
11Pennsylvania~20K1.11×
12South Carolina~10K1.11×
13Tennessee~10K1.09×
14Texas~40K1.08×
15Virginia~20K1.07×
16Nevada~6K1.07×
17Illinois~20K1.06×
18North Carolina~20K1.06×
19Maryland~10K1.06×
20New Hampshire~2K1.06×
21Delaware~2K1.04×
22Kentucky~8K1.03×
23Indiana~10K1.01×
24Rhode Island~2K1.01×
25Arizona~10K1.00×
26Arkansas~5K0.99×
27Hawaii~2K0.98×
28North Dakota~1K0.98×
29West Virginia~3K0.97×
30Maine~2K0.96×
31Michigan~20K0.95×
32Oklahoma~6K0.95×
33New Mexico~3K0.95×
34Missouri~10K0.94×
35Vermont~1K0.94×
36Nebraska~3K0.93×
37Alaska~1K0.93×
38Washington~10K0.92×
39Kansas~5K0.92×
40South Dakota~1K0.92×
41Ohio~20K0.91×
42Utah~5K0.91×
43Washington, District of Columbia~1K0.91×
44Colorado~9K0.89×
45Idaho~3K0.88×
46Montana~2K0.88×
47Minnesota~8K0.87×
48Oregon~6K0.87×
49Iowa~5K0.86×
50Wisconsin~8K0.85×
Fig. 06

Affinity by region

Affinity by region — smartwater, United States
0.85×1.00×1.31×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the smartwater audience vs. the country average
#·InterestCategoryAffinity×
01Nestlé Pure LifeFood & Beverages81.85×
02AquafinaFood & Beverages67.72×
03DasaniFood & Beverages61.83×
04CorePower YogaSports56.71×
05Tomohisa YamashitaMovies & TV52.06×
06AoooMusic & Radio49.34×
07Stanley TucciMovies & TV37.13×
08VossFood & Beverages36.66×
09Dave's Killer BreadFood & Beverages34.58×
10Conton CandyMusic & Radio25.33×
11Diet CokeFood & Beverages17.34×
12Soul WaterFood & Beverages15.22×
13AAA (band)Music & Radio15.17×
14San PellegrinoFood & Beverages15.00×
15Bottled waterFood & Beverages14.14×
16Michael IrvinSports12.56×
17Almond milkFood & Beverages12.21×
18Hy-VeeShopping8.48×
19Mineral waterFood & Beverages7.77×
20Drinking waterFood & Beverages5.13×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the smartwater audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the smartwater audience vs. the country average · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.40×
Social Media UsageJOY1.36×
Luxury OrientationPREMIUM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the smartwater audience vs. the country average · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.72×
Career OrientationPOWER0.82×
Convenience OrientationPREMIUM0.88×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in smartwater over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/smartwater-9726” · Methodology