Rascasse Audience Intelligence

The Lion King Viewer Demographics in United States

The Lion King has an estimated audience of 3.8M people in United States.

#22among Animation in United States
#306among movies & series in United States#955in Movies & TV

The average The Lion King fan in United States is 32.7 years old, more female, and lives primarily in New York.

By number of fans, The Lion King ranks #25 among the 550 objects in Animation in United States — 1.7× the group median.

Its fans are 2.9 years younger than the group average of 35.6.

Women make up 65.2% of the fan base, 11.9 percentage points more than the group average.

Compared with the other 549 objects in Animation, The Lion King fans stand out for their interest in Gypsy (musical), Hairspray (musical) and Matilda the Musical.

Most fans live in New York, California, Texas.

Top affinities include Gypsy (musical), Hairspray (musical), Matilda the Musical, with strongest over-indexing on Gypsy (musical) (134.22× the country average).

Demographically, the The Lion King audience skews more female with an average age of 32.7, and over-indexes on personality traits such as Community Orientation, Early Adopter Mentality.

The typical The Lion King fan in United States is more female, around 32.7 years old, with strong Community Orientation tendencies and a notable affinity for Gypsy (musical).

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
3.8M
in United States
Gender
65.2%♀
34.8% male
Age
32.7
average years
Country rank
#8252
among all objects in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of The Lion King viewers

65.2% are female, 34.8% are male, average age 32.7.

Fig. 02

Gender split

65.2%
Female
34.8%
Male
Demographic split for The Lion King audience in United States
MetricValue
Female65.2%
Male34.8%
Average age32.7
Estimated audience size3.8M
Fig. 03

Age distribution

Ø 32.7
average years
Age distribution of the The Lion King audience in United States
Age bracketShare%
16-2437%
25-3425%
35-4417%
45-5413%
55+8%
Fig. 04

Worldwide distribution

30.9%

of the worldwide The Lion King audience comes from United States.

Worldwide audience distribution share by country for The Lion King
CountryShare
United States30.9%
France6.1%
United Kingdom5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

The Lion King fans by region: top regions in United States
#RegionReachAffinity×
01New York~500K2.03×
02Iowa~50K1.29×
03Louisiana~60K1.21×
04Mississippi~40K1.21×
05South Carolina~70K1.19×
06Alabama~70K1.19×
07Texas~300K1.18×
08New Jersey~100K1.15×
09Georgia~100K1.13×
10North Carolina~100K1.13×
11Maryland~80K1.08×
12Michigan~100K1.07×
13Oklahoma~50K1.07×
14Arkansas~40K1.07×
15Arizona~90K1.06×
16New Mexico~30K1.05×
17California~500K1.04×
18Kentucky~50K1.04×
19Florida~300K1.03×
20Tennessee~90K1.03×
21Missouri~70K1.03×
22Rhode Island~10K1.03×
23Ohio~100K1.02×
24Pennsylvania~100K1.00×
25Illinois~100K1.00×
26Indiana~80K0.99×
27Massachusetts~80K0.98×
28Minnesota~60K0.98×
29West Virginia~20K0.98×
30Kansas~30K0.97×
31Idaho~20K0.95×
32Delaware~10K0.95×
33Virginia~90K0.94×
34Utah~30K0.93×
35Wisconsin~60K0.92×
36Nevada~30K0.92×
37Nebraska~20K0.92×
38South Dakota~9K0.92×
39Washington~80K0.90×
40Oregon~40K0.90×
41Connecticut~40K0.89×
42Alaska~7K0.89×
43Colorado~60K0.85×
44North Dakota~7K0.84×
45Washington, District of Columbia~7K0.84×
46Vermont~6K0.83×
47Maine~10K0.82×
48New Hampshire~10K0.82×
49Montana~10K0.80×
50Hawaii~10K0.68×
Fig. 06

Affinity by region

Affinity by region — The Lion King, United States
0.68×1.00×2.03×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the The Lion King audience vs. the country average
#·InterestCategoryAffinity×
01Gypsy (musical)Music & Radio134.22×
02Hairspray (musical)Music & Radio121.21×
03Matilda the MusicalMusic & Radio103.42×
04Miss SaigonMusic & Radio102.73×
05Guys and DollsMusic & Radio102.56×
06Ugly BettyMovies & TV92.59×
07Beauty and the Beast (musical)Music & Radio80.56×
08Les Misérables (musical)Music & Radio73.57×
09The Book of Mormon (musical)Music & Radio68.69×
10Chicago (musical)Music & Radio62.25×
11The Good WifeMovies & TV61.47×
12The Good FightMovies & TV61.47×
13Renée Elise GoldsberryMusic & Radio61.11×
14Mormon (Book of Mormon)Literature57.24×
15Dear Evan HansenMusic & Radio43.12×
16Mamma Mia!Movies & TV43.09×
17Mamma Mia! (film)Movies & TV39.18×
18The West WingMovies & TV39.10×
19Cats (musical)Music & Radio31.89×
20Moulin RougeArts & Culture31.81×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the The Lion King audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the The Lion King audience vs. the country average · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.23×
Early Adopter MentalityPOWER1.20×
ExtroversionTHRILL1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the The Lion King audience vs. the country average · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.76×
Need for SecurityCONSERVATISM0.86×
Family OrientationCONSERVATISM0.88×
0×1.00× baseline2×
Appendix

Explore more audiences

More Animation audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in The Lion King over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/the-lion-king-4607” · Methodology