Rascasse Audience Intelligence

Veuve Clicquot Target Market in United States

Veuve Clicquot has an estimated audience of 1.8M people in United States.

#17among Wine in United States
#1788among brands in United States#981in Food & Beverages

The average Veuve Clicquot fan in United States is 41.3 years old, balanced, and lives primarily in California.

By number of fans, Veuve Clicquot ranks #17 among the 328 objects in Wine in United States — 5.1× the group median.

Its fans are 1.0 years younger than the group average of 42.3.

Women make up 54.4% of the fan base, 1.2 percentage points more than the group average.

Compared with the other 327 objects in Wine, Veuve Clicquot fans stand out for their interest in The Signature at MGM Grand, The Fairmont Copley Plaza Hotel and LibreOffice.

Interest is seasonal: January, November and December account for 36% of the year's searches, March is the quietest month.

Most fans live in California, New York, Florida.

Top affinities include La Marca Prosecco, The Signature at MGM Grand, The Fairmont Copley Plaza Hotel, with strongest over-indexing on La Marca Prosecco (31.5× the country average).

Demographically, the Veuve Clicquot audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Indulgence, Quality Awareness.

The typical Veuve Clicquot fan in United States is balanced, around 41.3 years old, with strong Indulgence tendencies and a notable affinity for La Marca Prosecco.

Category: Food & Beverages · Type: Brand · Subtype: Wine

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
1.8M
in United States
Gender
54.4%♀
45.6% male
Age
41.3
average years
Country rank
#16176
among all objects in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Veuve Clicquot

54.4% are female, 45.6% are male, average age 41.3.

Fig. 02

Gender split

54.4%
Female
45.6%
Male
Demographic split for Veuve Clicquot audience in United States
MetricValue
Female54.4%
Male45.6%
Average age41.3
Estimated audience size1.8M
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Veuve Clicquot audience in United States
Age bracketShare%
16-2411%
25-3424%
35-4424%
45-5422%
55+19%
Fig. 04

Worldwide distribution

20.1%

of the worldwide Veuve Clicquot audience comes from United States.

Worldwide audience distribution share by country for Veuve Clicquot
CountryShare
United States20.1%
United Kingdom10.5%
France7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Veuve Clicquot customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~8K2.30×
02New York~200K1.84×
03Florida~200K1.72×
04New Jersey~80K1.66×
05Massachusetts~60K1.66×
06California~300K1.65×
07Connecticut~30K1.52×
08Rhode Island~8K1.43×
09Louisiana~30K1.34×
10Maryland~40K1.33×
11Nevada~20K1.32×
12Illinois~90K1.31×
13Georgia~70K1.26×
14Hawaii~9K1.25×
15Colorado~40K1.17×
16Virginia~50K1.15×
17New Hampshire~8K1.14×
18Texas~100K1.13×
19Delaware~6K1.09×
20South Carolina~30K1.06×
21Maine~7K1.02×
22Pennsylvania~70K1.01×
23Tennessee~40K1.00×
24Michigan~50K0.97×
25North Carolina~60K0.96×
26Washington~40K0.95×
27Arizona~40K0.95×
28Vermont~3K0.94×
29Mississippi~10K0.88×
30Alabama~20K0.83×
31Oregon~20K0.81×
32Montana~5K0.80×
33Alaska~3K0.80×
34Minnesota~20K0.76×
35Ohio~50K0.74×
36Arkansas~10K0.73×
37Missouri~20K0.72×
38Oklahoma~10K0.71×
39Kentucky~20K0.70×
40Idaho~7K0.69×
41Wisconsin~20K0.68×
42Kansas~10K0.68×
43Nebraska~7K0.66×
44Indiana~20K0.62×
45North Dakota~3K0.62×
46Utah~10K0.60×
47New Mexico~7K0.60×
48South Dakota~3K0.60×
49West Virginia~5K0.58×
50Iowa~9K0.55×
Fig. 06

Affinity by region

Affinity by region — Veuve Clicquot, United States
0.55×1.00×2.30×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Veuve Clicquot audience vs. the country average
#·InterestCategoryAffinity×
01La Marca ProseccoFood & Beverages31.50×
02The Signature at MGM GrandTravel & Leisure25.47×
03The Fairmont Copley Plaza HotelTravel & Leisure25.00×
04LibreOfficeTechnology & Electronics23.21×
05Cristal (wine)Food & Beverages22.20×
06Buffalo Trace BourbonFood & Beverages15.79×
07Naked WinesFood & Beverages10.60×
08Antonio BrownSports10.03×
09The Macallan distilleryFood & Beverages9.94×
10Profootballtalk.comSports9.90×
11MacKenzie-ChildsHome & Garden9.53×
12CognacFood & Beverages8.41×
13MapQuestInternet & Social Media7.30×
14CNN NewsroomMovies & TV7.04×
15BlueprintTechnology & Electronics6.93×
16Small batch whiskeyFood & Beverages6.29×
17Single malt whiskyFood & Beverages6.24×
18Irish whiskeyFood & Beverages5.65×
19Chipotle Mexican GrillFood & Beverages2.49×
20Alcoholic beveragesFood & Beverages1.78×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Veuve Clicquot audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Veuve Clicquot audience vs. the country average · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.87×
Quality AwarenessPREMIUM1.49×
Luxury OrientationPREMIUM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Veuve Clicquot audience vs. the country average · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.99×
Need for SecurityCONSERVATISM0.99×
Social Media UsageJOY1.01×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Veuve Clicquot over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/veuve-clicquot-11764” · Methodology