Rascasse Audience Intelligence

Guerlain Target Market in United States

Guerlain has an estimated audience of 1.9M people in United States.

#46among Cosmetics in United States
#1625among brands in United States#226in Beauty & Wellness

The average Guerlain fan in United States is 37.7 years old, more female, and lives primarily in California.

By number of fans, Guerlain ranks #46 among the 185 objects in Cosmetics in United States.

Its fans are 3.8 years older than the group average of 33.9.

Compared with the other 184 objects in Cosmetics, Guerlain fans stand out for their interest in Psychedelic trance, fashionistas and Perfume.com.

Most fans live in California, New York, Florida.

Top affinities include Psychedelic trance, fashionistas, Perfume.com, with strongest over-indexing on Psychedelic trance (29.96× the country average).

Demographically, the Guerlain audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Luxury Orientation, Price Sensitivity.

The typical Guerlain fan in United States is more female, around 37.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Psychedelic trance.

Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
1.9M
in United States
Gender
80.9%♀
19.1% male
Age
37.7
average years
Country rank
#14736
among all objects in United States
Fig. 01

Search interest · 12-month trend

+55%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Guerlain

80.9% are female, 19.1% are male, average age 37.7.

Fig. 02

Gender split

80.9%
Female
19.1%
Male
Demographic split for Guerlain audience in United States
MetricValue
Female80.9%
Male19.1%
Average age37.7
Estimated audience size1.9M
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Guerlain audience in United States
Age bracketShare%
16-2424%
25-3421%
35-4421%
45-5420%
55+14%
Fig. 04

Worldwide distribution

15.0%

of the worldwide Guerlain audience comes from United States.

Worldwide audience distribution share by country for Guerlain
CountryShare
United States15.0%
France11.0%
United Kingdom8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Guerlain customers by region in United States
#RegionReachAffinity×
01New York~300K2.26×
02California~400K1.98×
03Nevada~30K1.72×
04Florida~200K1.71×
05New Jersey~80K1.61×
06Washington, District of Columbia~6K1.52×
07Texas~200K1.51×
08Massachusetts~60K1.40×
09Hawaii~10K1.38×
10Washington~60K1.31×
11Virginia~60K1.24×
12Illinois~90K1.23×
13Maryland~40K1.21×
14Connecticut~20K1.21×
15Georgia~70K1.12×
16Arizona~50K1.10×
17Oregon~20K1.01×
18Rhode Island~6K1.01×
19Louisiana~30K0.99×
20New Mexico~10K0.97×
21Pennsylvania~70K0.96×
22Colorado~30K0.92×
23North Carolina~60K0.91×
24Michigan~50K0.91×
25Tennessee~40K0.90×
26Oklahoma~20K0.90×
27Delaware~5K0.90×
28Alaska~4K0.87×
29South Carolina~30K0.85×
30Utah~20K0.85×
31Minnesota~30K0.83×
32New Hampshire~6K0.83×
33Vermont~3K0.83×
34Indiana~30K0.82×
35Arkansas~10K0.81×
36Alabama~20K0.78×
37Kentucky~20K0.78×
38Nebraska~9K0.78×
39North Dakota~3K0.78×
40Missouri~30K0.77×
41Kansas~10K0.77×
42Maine~6K0.77×
43South Dakota~4K0.76×
44Mississippi~10K0.75×
45West Virginia~8K0.74×
46Ohio~50K0.73×
47Wisconsin~20K0.73×
48Idaho~8K0.72×
49Montana~4K0.72×
50Iowa~10K0.70×
Fig. 06

Affinity by region

Affinity by region — Guerlain, United States
0.70×1.00×2.26×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Guerlain audience vs. the country average
#·InterestCategoryAffinity×
01Psychedelic tranceMusic & Radio29.96×
02fashionistasFashion & Accessoires17.96×
03Perfume.comBeauty & Wellness15.57×
04FragranceNet.comBeauty & Wellness15.54×
05Luxury boxFashion & Accessoires15.25×
06Elizabeth ArdenBeauty & Wellness11.29×
07DermatologyBeauty & Wellness4.08×
08Make-up artistBeauty & Wellness3.86×
09Dillard'sFashion & Accessoires3.37×
10Macy'sShopping2.95×
11BurlingtonFashion & Accessoires2.73×
12AgeingBeauty & Wellness2.71×
13J. C. PenneyShopping2.65×
14MarshallsFashion & Accessoires2.61×
15Hair careBeauty & Wellness2.40×
16FragrancesBeauty & Wellness2.13×
17GodPolitics & Society2.11×
18SephoraShopping1.98×
19Beauty salonsBeauty & Wellness1.75×
20MemeInternet & Social Media1.74×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Guerlain audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Guerlain audience vs. the country average · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.44×
Price SensitivityPREMIUM1.42×
IndulgenceJOY1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Guerlain audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.79×
DIY MentalityTHRILL0.85×
Risk AppetiteTHRILL0.95×
0×1.00× baseline2×
Appendix

Explore more audiences

More Cosmetics audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Guerlain over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/guerlain-17490” · Methodology