Rascasse Audience Intelligence

Intimissimi Target Market in United States

Intimissimi has an estimated audience of 2.4M people in United States.

#5among Lingerie in United States
#1332among brands in United States#570in Fashion & Accessoires

The average Intimissimi fan in United States is 34.5 years old, more female, and lives primarily in New York.

By number of fans, Intimissimi ranks #5 among the 54 objects in Lingerie in United States — 17.3× the group median.

Its fans are 2.2 years younger than the group average of 36.7.

Women make up 75.7% of the fan base, 2.4 percentage points more than the group average.

Compared with the other 53 objects in Lingerie, Intimissimi fans stand out for their interest in The Secret of My Success (1987 film), Kanal D and TRT 1.

Most fans live in New York, California, Florida.

Top affinities include The Secret of My Success (1987 film), Kanal D, TRT 1, with strongest over-indexing on The Secret of My Success (1987 film) (110.88× the country average).

Demographically, the Intimissimi audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

The typical Intimissimi fan in United States is more female, around 34.5 years old, with strong Design Affinity tendencies and a notable affinity for The Secret of My Success (1987 film).

Category: Fashion & Accessoires · Type: Brand · Subtype: Lingerie

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
2.4M
in United States
Gender
75.7%♀
24.3% male
Age
34.5
average years
Country rank
#12278
among all objects in United States
Fig. 01

Search interest · 12-month trend

+36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Intimissimi

75.7% are female, 24.3% are male, average age 34.5.

Fig. 02

Gender split

75.7%
Female
24.3%
Male
Demographic split for Intimissimi audience in United States
MetricValue
Female75.7%
Male24.3%
Average age34.5
Estimated audience size2.4M
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the Intimissimi audience in United States
Age bracketShare%
16-2437%
25-3420%
35-4415%
45-5416%
55+12%
Fig. 04

Worldwide distribution

6.4%

of the worldwide Intimissimi audience comes from United States.

Worldwide audience distribution share by country for Intimissimi
CountryShare
Italy22.2%
Spain9.9%
Germany9.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Intimissimi customers by region in United States
#RegionReachAffinity×
01New York~800K5.39×
02Washington, District of Columbia~20K3.14×
03Massachusetts~200K3.00×
04New Jersey~200K2.65×
05Connecticut~60K2.32×
06California~600K2.07×
07Florida~300K1.68×
08Illinois~100K1.43×
09Rhode Island~10K1.41×
10Virginia~80K1.25×
11Maryland~50K1.22×
12Vermont~6K1.21×
13Pennsylvania~100K1.13×
14New Hampshire~10K1.11×
15Washington~60K1.06×
16Delaware~7K0.95×
17Hawaii~10K0.93×
18Maine~9K0.93×
19Nevada~20K0.91×
20Colorado~40K0.88×
21Oregon~30K0.85×
22Arizona~40K0.81×
23Texas~100K0.72×
24Ohio~60K0.69×
25North Carolina~50K0.69×
26Montana~5K0.69×
27Alaska~4K0.69×
28Utah~20K0.68×
29Georgia~50K0.66×
30Michigan~50K0.66×
31Tennessee~30K0.66×
32Wisconsin~30K0.64×
33South Carolina~20K0.63×
34Minnesota~30K0.62×
35North Dakota~3K0.59×
36Idaho~8K0.58×
37South Dakota~4K0.57×
38Indiana~30K0.56×
39New Mexico~8K0.52×
40West Virginia~7K0.52×
41Kansas~10K0.51×
42Louisiana~20K0.49×
43Kentucky~20K0.49×
44Missouri~20K0.48×
45Nebraska~7K0.48×
46Iowa~10K0.46×
47Oklahoma~10K0.44×
48Arkansas~9K0.44×
49Mississippi~9K0.44×
50Alabama~10K0.41×
Fig. 06

Affinity by region

Affinity by region — Intimissimi, United States
0.41×1.00×5.39×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Intimissimi audience vs. the country average
#·InterestCategoryAffinity×
01The Secret of My Success (1987 film)Movies & TV110.88×
02Kanal DMovies & TV69.15×
03TRT 1Movies & TV39.40×
04Mavi JeansFashion & Accessoires28.74×
05Agent ProvocateurFashion & Accessoires27.83×
06La Perla (clothing)Fashion & Accessoires26.08×
07Spicy LingerieFashion & Accessoires24.54×
08Frederick's of HollywoodFashion & Accessoires24.17×
09TV8 (Turkey)Movies & TV23.54×
10Chantelle (lingerie)Fashion & Accessoires21.96×
11Panty & Stocking with GarterbeltMovies & TV18.50×
12Athena (band)Music & Radio9.53×
13Pink (Victoria's Secret)Fashion & Accessoires5.18×
14Aerie (American Eagle Outfitters)Brand4.88×
15Victoria's SecretFashion & Accessoires4.48×
16BrassiereFood & Beverages4.22×
17BikiniFashion & Accessoires3.31×
18LingerieFashion & Accessoires3.02×
19Macy'sShopping2.11×
20GodPolitics & Society1.85×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Intimissimi audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Intimissimi audience vs. the country average · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.75×
Quality AwarenessPREMIUM1.51×
Luxury OrientationPREMIUM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Intimissimi audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.86×
Need for SecurityCONSERVATISM0.94×
DIY MentalityTHRILL0.98×
0×1.00× baseline2×
Appendix

Explore more audiences

More Lingerie audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Intimissimi over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/intimissimi-9303” · Methodology