Rascasse Audience Intelligence

Swimming Fan Demographics in United States

Swimming has an estimated audience of 39.1M people in United States.

#9among Sport in United States
#427among topics in United States
#31in Sports

The average Swimming fan in United States is 43.6 years old, balanced, and lives primarily in California.

By number of fans, Swimming ranks #9 among the 511 objects in Sport in United States — 3.5× the group median.

Its fans are 5.2 years older than the group average of 38.4.

Women make up 52.3% of the fan base, 9.8 percentage points more than the group average.

Compared with the other 510 objects in Sport, Swimming fans stand out for their interest in Women's sports, Self-confidence and Gridiron football.

Interest is seasonal: June, July and August account for 38% of the year's searches, October is the quietest month.

Most fans live in California, Texas, New York.

Top affinities include Women's sports, Self-confidence, Ana de Armas, with strongest over-indexing on Women's sports (8.36× the country average).

Demographically, the Swimming audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Quality Awareness, Healthy Lifestyle.

The typical Swimming fan in United States is balanced, around 43.6 years old, with strong Quality Awareness tendencies and a notable affinity for Women's sports.

Category: Sports · Type: Topic · Subtype: Sport

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
39.1M
in United States
Gender
52.3%♀
47.7% male
Age
43.6
average years
Country rank
#584
among all objects in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Swimming fans

52.3% are female, 47.7% are male, average age 43.6.

Fig. 02

Gender split

52.3%
Female
47.7%
Male
Demographic split for Swimming audience in United States
MetricValue
Female52.3%
Male47.7%
Average age43.6
Estimated audience size39.1M
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Swimming audience in United States
Age bracketShare%
16-2412%
25-3416%
35-4420%
45-5424%
55+27%
Fig. 04

Worldwide distribution

16.3%

of the worldwide Swimming audience comes from United States.

Worldwide audience distribution share by country for Swimming
CountryShare
United States16.3%
Japan6.4%
Italy5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Swimming fans by region: top regions in United States
#RegionReachAffinity×
01Utah~500K1.44×
02Vermont~100K1.32×
03Wyoming~90K1.29×
04Oregon~600K1.28×
05Hawaii~200K1.25×
06Washington~1M1.24×
07Idaho~300K1.24×
08Maine~200K1.23×
09California~5M1.13×
10Wisconsin~800K1.10×
11Texas~3M1.09×
12Minnesota~700K1.09×
13Colorado~700K1.07×
14Kentucky~600K1.07×
15New Hampshire~200K1.07×
16New Jersey~1M1.06×
17Montana~100K1.06×
18New York~2.5M1.05×
19Indiana~800K1.04×
20North Dakota~90K1.04×
21Virginia~1M1.03×
22South Dakota~100K1.03×
23Massachusetts~800K1.02×
24Pennsylvania~1.5M1.01×
25Illinois~1.5M1.00×
26Missouri~700K0.99×
27Connecticut~400K0.99×
28Nebraska~200K0.99×
29North Carolina~1M0.97×
30Arkansas~300K0.97×
31Alaska~80K0.97×
32Michigan~1M0.96×
33Ohio~1.5M0.95×
34Oklahoma~400K0.94×
35Kansas~300K0.94×
36Maryland~700K0.93×
37West Virginia~200K0.92×
38Georgia~1M0.91×
39Arizona~800K0.91×
40New Mexico~200K0.91×
41Iowa~300K0.86×
42Tennessee~700K0.85×
43Rhode Island~100K0.84×
44Louisiana~500K0.83×
45Nevada~300K0.81×
46Delaware~90K0.81×
47South Carolina~500K0.79×
48Florida~2M0.77×
49Alabama~400K0.68×
50Mississippi~200K0.66×
Fig. 06

Affinity by region

Affinity by region — Swimming, United States
0.66×1.00×1.44×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Swimming audience vs. the country average
#·InterestCategoryAffinity×
01Women's sportsTopic8.36×
02Self-confidenceHealth3.36×
03Ana de ArmasMovies & TV2.20×
04Google NewsNews2.19×
05Gridiron footballSports2.08×
06WNBASports1.93×
07Extreme sportSports1.93×
08BeyinHealth1.82×
09CoachFashion & Accessoires1.80×
10Homo sapiensKids & Family1.75×
11LabCorpHealth1.66×
12WordKids & Family1.66×
13MassachusettsTravel & Leisure1.64×
14ColorHome & Garden1.61×
15Travel AdventuresTravel & Leisure1.60×
16Savannah GuthrieMovies & TV1.59×
17New JerseyTravel & Leisure1.54×
18Diane KeatonMovies & TV1.54×
19Men's clothingFashion & Accessoires1.53×
20ManhattanTravel & Leisure1.51×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Swimming audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Swimming audience vs. the country average · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.39×
Healthy LifestyleBALANCE1.32×
TravellingTHRILL1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Swimming audience vs. the country average · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.95×
SpiritualityBALANCE0.98×
Urban LifestyleOPEN0.99×
0×1.00× baseline2×
Appendix

Explore more audiences

More Sport audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Swimming over the last 12 months. Modelled, not counted; people interested in several topics count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/swimming-7002” · Methodology