For marketing, sponsorship & live-entertainment teams
Every entity in this table has a full profile.
Age brackets, gender split, regional distribution down to postal code where available, and the brands this audience overindexes on — per country, for c. 300,000 brands, teams, artists and media properties across 200+ countries. Open in the browser, no login.
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How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated quarterly.
Audience size
Estimated number of unique people in United States who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in United States. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in United States, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in United States. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | HHayden Panettiere | 37M | 61.7% | 31.5 | 81.6% | Fashion model |
| 2 | AAlan Ritchson | 12M | 50.4% | 38.6 | 31.1% | Fashion model |
| 3 | MMeghan Markle | 8.5M | 26.4% | 43.7 | 87.7% | Fashion model |
| 4 | KKendall Jenner | 7M | 27.4% | 32.6 | 76.2% | Fashion model |
| 5 | HHeidi Klum | 5.8M | 25.1% | 45.5 | 61.3% | Fashion model |
| 6 | SSophie Turner (model) | 5.6M | 33.9% | — | — | Fashion model |
| 7 | AAdriana Lima | 5.6M | 21.9% | 34.7 | 63.7% | Fashion model |
| 8 | CCindy Crawford | 5.3M | 38.1% | 44.3 | 84.2% | Fashion model |
| 9 | LLa Toya Jackson | 5M | 89.6% | 45.0 | 70.2% | Fashion model |
| 10 | TTaylor Momsen | 4.7M | 50.9% | 29.8 | 51.9% | Fashion model |
| 11 | AAdriana Lima | 4.4M | 22.2% | 39.6 | 58.7% | Fashion model |
| 12 | SShannon Elizabeth | 4.2M | 86.8% | 41.4 | 20.0% | Fashion model |
| 13 | GGal Gadot | 4.2M | 18.8% | 40.1 | 29.1% | Fashion model |
| 14 | PParis Hilton | 4.2M | 31.9% | 33.7 | 60.9% | Fashion model |
| 15 | KKate Upton | 4.2M | 54.3% | 35.4 | 35.4% | Fashion model |
| 16 | KKaia Gerber | 4.2M | 41.9% | 38.4 | 74.0% | Fashion model |
| 17 | HHailey Baldwin | 4.2M | 47.0% | 30.6 | 73.2% | Fashion model |
| 18 | JJaime Pressly | 3.9M | 92.3% | — | — | Fashion model |
| 19 | BBrenda Song | 3.8M | 42.8% | 34.7 | 59.2% | Fashion model |
| 20 | JJosh Duhamel | 3.8M | 44.8% | 37.4 | 67.2% | Fashion model |
| 21 | GGigi Hadid | 3.7M | 29.8% | 28.9 | 69.1% | Fashion model |
| 22 | LLee Byung-hun | 3.4M | 51.1% | 22.7 | 56.0% | Fashion model |
| 23 | AAndie MacDowell | 3.3M | 34.2% | 47.5 | 91.3% | Fashion model |
| 24 | EEmily Ratajkowski | 3.3M | 31.9% | 37.3 | 52.7% | Fashion model |
| 25 | JJayne Mansfield | 3.3M | 45.7% | 43.7 | 66.8% | Fashion model |
| 26 | CCaitriona Balfe | 3.2M | 31.2% | 40.3 | 69.1% | Fashion model |
| 27 | KKelly Preston | 3M | 39.0% | 43.2 | 93.8% | Fashion model |
| 28 | FFarrah Fawcett | 3M | 50.7% | 36.8 | 82.1% | Fashion model |
| 29 | SSuki Waterhouse | 2.9M | 28.7% | 38.2 | 71.3% | Fashion model |
| 30 | RRebecca Romijn | 2.8M | 41.1% | 34.5 | 32.1% | Fashion model |
| 31 | SSharon Tate | 2.8M | 33.2% | 44.0 | 46.4% | Fashion model |
| 32 | GGisele Bündchen | 2.8M | 22.4% | 41.9 | 67.1% | Fashion model |
| 33 | CCaitlyn Jenner | 2.6M | 32.8% | 33.5 | 63.5% | Fashion model |
| 34 | BBarbara Eden | 2.6M | 79.7% | 51.9 | 29.1% | Fashion model |
| 35 | TTyra Banks | 2.5M | 42.3% | 34.8 | 69.7% | Fashion model |
| 36 | FFamke Janssen | 2.5M | 27.5% | 41.6 | 46.6% | Fashion model |
| 37 | LLeslie Bibb | 2.5M | 31.0% | 47.9 | 60.9% | Fashion model |
| 38 | BBridget Moynahan | 2.5M | 46.8% | 44.3 | 70.1% | Fashion model |
| 39 | RRiley Keough | 2.4M | 39.7% | 31.0 | 55.8% | Fashion model |
| 40 | BBarbara Palvin | 2.4M | 23.1% | 41.6 | 36.5% | Fashion model |
| 41 | CCara Delevingne | 2.3M | 23.8% | 36.5 | 67.2% | Fashion model |
| 42 | SStacey Dash | 2.2M | 67.3% | 39.5 | 56.9% | Fashion model |
| 43 | SSuzanne Somers | 2.2M | 79.1% | 51.6 | 75.6% | Fashion model |
| 44 | JJill Wagner | 2.1M | 77.6% | 39.7 | 36.5% | Fashion model |
| 45 | HHugh Dancy | 2M | 76.3% | 33.8 | 100.0% | Fashion model |
| 46 | KKate Moss | 2M | 20.6% | 38.5 | 76.8% | Fashion model |
| 47 | AAmber Rose | 2M | 44.9% | 31.5 | 62.9% | Fashion model |
| 48 | CChyler Leigh | 1.9M | 42.1% | 43.3 | 52.6% | Fashion model |
| 49 | MMarilyn Monroe | 1.9M | 27.3% | 44.6 | 59.6% | Fashion model |
| 50 | KKimora Lee Simmons | 1.8M | 82.2% | 35.6 | 90.5% | Fashion model |
| 51 | BBo Derek | 1.8M | 51.7% | 40.3 | 61.7% | Fashion model |
| 52 | MMatthew Gray Gubler | 1.8M | 43.9% | 36.1 | 86.7% | Fashion model |
| 53 | SSnooki | 1.8M | 65.6% | 29.9 | 81.6% | Fashion model |
| 54 | PPadma Lakshmi | 1.8M | 64.3% | 46.1 | 75.2% | Fashion model |
| 55 | KKim Basinger | 1.7M | 23.4% | 42.5 | 56.5% | Fashion model |
| 56 | AAshley Graham (model) | 1.7M | 35.5% | 41.4 | 80.4% | Fashion model |
| 57 | TTory Lanez | 1.7M | 51.3% | 28.3 | 50.8% | Fashion model |
| 58 | BBrooklyn Decker | 1.7M | 60.2% | 39.4 | 68.6% | Fashion model |
| 59 | DDjimon Hounsou | 1.6M | 35.2% | 43.3 | 46.6% | Fashion model |
| 60 | KKristin Cavallari | 1.6M | 73.6% | 39.9 | 72.4% | Fashion model |
| 61 | RRosie Huntington-Whiteley | 1.6M | 18.7% | 38.9 | 58.1% | Fashion model |
| 62 | SShantel VanSanten | 1.6M | 50.1% | — | — | Fashion model |
| 63 | AArden Cho | 1.6M | 43.1% | 27.4 | 47.7% | Fashion model |
| 64 | AAlicia Witt | 1.5M | 75.6% | 49.4 | 34.9% | Fashion model |
| 65 | SSerinda Swan | 1.5M | 75.7% | — | — | Fashion model |
| 66 | TTricia Helfer | 1.5M | 65.2% | 44.0 | 24.7% | Fashion model |
| 67 | RRhona Mitra | 1.5M | 66.0% | 39.5 | 19.7% | Fashion model |
| 68 | NNancy Sinatra | 1.5M | 42.1% | 45.9 | 50.7% | Fashion model |
| 69 | DDevon Aoki | 1.5M | 83.8% | — | — | Fashion model |
| 70 | AAmy Smart | 1.5M | 62.4% | 33.7 | 54.9% | Fashion model |
| 71 | CChristie Brinkley | 1.5M | 56.1% | 48.9 | 81.5% | Fashion model |
| 72 | IIsabella Rossellini | 1.4M | 18.7% | 43.1 | 73.4% | Fashion model |
| 73 | MMaggie Q | 1.4M | 40.1% | 44.0 | 80.7% | Fashion model |
| 74 | EEmily | 1.4M | 50.3% | 33.6 | 29.2% | Fashion model |
| 75 | IIrina Shayk | 1.4M | 12.6% | 43.7 | 55.7% | Fashion model |
| 76 | KKim Novak | 1.4M | 49.4% | 50.7 | 52.6% | Fashion model |
| 77 | CCamila Alves | 1.4M | 56.0% | 46.7 | 100.0% | Fashion model |
| 78 | OOlga Kurylenko | 1.4M | 17.0% | 41.6 | 39.7% | Fashion model |
| 79 | SSherilyn Fenn | 1.4M | 84.2% | — | — | Fashion model |
| 80 | MMiranda Kerr | 1.3M | 22.8% | 34.6 | 67.0% | Fashion model |
| 81 | CChristine Teigen | 1.3M | 60.2% | 36.8 | 83.9% | Fashion model |
| 82 | NNaomi Campbell | 1.3M | 19.2% | 34.0 | 61.2% | Fashion model |
| 83 | KKendra Wilkinson | 1.2M | 67.4% | 41.2 | 70.7% | Fashion model |
| 84 | MMackenzie Foy | 1.2M | 32.0% | 34.6 | 60.3% | Fashion model |
| 85 | KKatie Price | 1.2M | 7.0% | 40.9 | 58.0% | Fashion model |
| 86 | SShannon Tweed | 1.2M | 73.7% | 46.2 | 61.6% | Fashion model |
| 87 | PPattie Boyd | 1.2M | 85.0% | — | — | Fashion model |
| 88 | LLinda Evans | 1.2M | 54.7% | 56.2 | 67.6% | Fashion model |
| 89 | CCicely Tyson | 1.2M | 96.4% | — | — | Fashion model |
| 90 | IIreland Baldwin | 1.1M | 82.3% | — | — | Fashion model |
| 91 | CCharlotte Le Bon | 1.1M | 60.0% | 40.5 | 42.7% | Fashion model |
| 92 | CCandice Swanepoel | 1.1M | 23.5% | 38.6 | 48.0% | Fashion model |
| 93 | AAsia Argento | 1.1M | 44.7% | 46.0 | 51.0% | Fashion model |
| 94 | GGarcelle Beauvais | 1.1M | 71.2% | 39.5 | 62.7% | Fashion model |
| 95 | BBelinda Carlisle | 1.1M | 30.6% | 47.3 | 43.3% | Fashion model |
| 96 | TTorrey DeVitto | 1.1M | 30.5% | 47.3 | 76.6% | Fashion model |
| 97 | JJoan Collins | 1.1M | 21.4% | 44.4 | 55.7% | Fashion model |
| 98 | SSamantha Fox | 1.1M | 19.3% | 48.1 | 19.6% | Fashion model |
| 99 | BBlac Chyna | 1M | 70.3% | 26.2 | 83.9% | Fashion model |
| 100 | PPaulina Gretzky | 1M | 67.8% | 41.9 | 0.0% | Fashion model |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular fashion models compiled?
Rascasse aggregates anonymized search-behavior signals across United States and ranks each fashion model by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is updated quarterly from the latest search-behavior data and re-published as a static page.
What is the largest fashion model in United States?
Hayden Panettiere currently leads with an estimated audience of 37M people in United States.