What are the most popular supermarkets in the UK in 2026?
This ranking covers the 25 supermarket chains with the largest active UK audience, based on anonymized search-behaviour signals. Tesco leads with approximately 19M engaged shoppers in the United Kingdom in 2026.
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Top 25 most popular supermarkets in the UK
| Rank | Name | UK audience | Avg age | Female share |
|---|---|---|---|---|
| 1 | TTesco | 19M | 43.7 | 66.4% |
| 2 | AAsda | 19M | 42.7 | 67.2% |
| 3 | AAldi | 17M | 44.7 | 65.6% |
| 4 | WWaitrose | 17M | 43.5 | 65.2% |
| 5 | SSainsbury's | 17M | 43.3 | 66.2% |
| 6 | AArgos (retailer) | 15M | 45.6 | 72.1% |
| 7 | LLidl | 14M | 43.8 | 66.4% |
| 8 | OOcado | 10M | 44.7 | 67.0% |
| 9 | CCostco | 9.1M | 41.0 | 71.9% |
| 10 | GGeorge at Asda | 2.6M | 41.2 | 74.0% |
| 11 | WWhole Foods Market | 2.4M | 41.0 | 68.8% |
| 12 | CCadbury | 1.9M | 44.4 | 65.2% |
| 13 | WWalmart | 1.9M | 46.4 | 64.2% |
| 14 | TThe Co-operative Food | 1.2M | 48.4 | 66.4% |
| 15 | CCountdown (supermarket) | 1.1M | 44.7 | 70.2% |
| 16 | SSpar (retailer) | 1.1M | 43.5 | 65.7% |
| 17 | HHelloFresh | 912k | 38.0 | 71.1% |
| 18 | BBooths | 729k | 48.9 | 63.9% |
| 19 | AAmazonFresh | 634k | 47.1 | 62.6% |
| 20 | MMonoprix | 432k | 39.4 | 69.4% |
| 21 | GGraze | 335k | 40.5 | 57.2% |
| 22 | SS-Mart | 317k | 35.9 | 43.4% |
| 23 | CCarrefour | 298k | 41.8 | 53.6% |
| 24 | WWoolworths | 279k | 38.8 | 63.0% |
| 25 | PPlated | 247k | 41.6 | 57.2% |
Explore the full audience profile
Click any entry to see demographics, top regions, peer affinities and psychographics for that audience.
Open audience directory →Frequently asked questions
Which supermarket is the most popular in the UK in 2026?
Tesco ranks #1 with approximately 19M actively engaged UK shoppers.
How is supermarket popularity measured?
We measure engagement through anonymized UK search-behaviour signals — searches for the chain, its stores, opening times, offers, loyalty schemes and online delivery slots over the trailing 12 months.
Is this the same as grocery market share?
No. Kantar-style market share tracks till spend; this ranking tracks how many people actively engage with each chain online. A discounter can out-engage a larger-revenue chain.
Are discounters ranked alongside the big four?
Yes. Aldi and Lidl are measured on the same metric as Tesco, Sainsbury's, Asda and Morrisons, as are premium chains such as Waitrose and M&S Food.
How often is the ranking updated?
Quarterly. Price campaigns, loyalty-scheme launches and seasonal shopping peaks such as Christmas can move positions.
Using this ranking for sponsorship & media planning
Rankings like this are the starting point for commercial questions: Which audiences match a brand's target group? How does a rights holder's fanbase compare to its league peers? Where does a media plan reach the most engaged fans? Rascasse combines audience size with demographics, regional distribution and brand affinities — the full dataset behind this page is available in the Rascasse Solution, including exports and benchmarking.
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