Rascasse Audience Intelligence

MSN Audience Demographics in Germany

MSN has an estimated audience of 5,102,071 people in Germany.

#40among Website / Newspaper / Magazine in Germany
#15in News

The average MSN fan in Germany is 43.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

Most fans live in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top affinities include Miguel Indurain, Wetter.com, Transfermarkt, with strongest over-indexing on Miguel Indurain (114.56× the country average).

Demographically, the MSN audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Patriotism, Need for Security.

The typical MSN fan in Germany is balanced, around 43.7 years old, with strong Patriotism tendencies and a notable affinity for Miguel Indurain.

Category: News · Type: Website / Newspaper / Magazine

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
5.1M
in Germany
Gender
49.8%♀
50.2% male
Age
43.7
average years
Country rank
#1005
among all objects in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of MSN

49.8% are female, 50.2% are male, average age 43.7.

Fig. 02

Gender split

49.8%
Female
50.2%
Male
Demographic split for MSN audience in Germany
MetricValue
Female49.8%
Male50.2%
Average age43.7
Estimated audience size5,102,071
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the MSN audience in Germany
Age bracketShare%
16-2417%
25-3410%
35-4418%
45-5427%
55+28%
Fig. 04

Worldwide distribution

3.3%

of the worldwide MSN audience comes from Germany.

Worldwide audience distribution share by country for MSN
CountryShare
United States40.5%
Brazil7.6%
Japan7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

MSN fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~200K1.43×
02Sachsen-Anhalt~200K1.33×
03Brandenburg~200K1.29×
04Sachsen~300K1.17×
05Mecklenburg-Vorpommern~100K1.07×
06Saarland~60K1.06×
07Baden-Württemberg~700K1.03×
08Bayern~800K1.02×
09Rheinland-Pfalz~200K0.97×
10Niedersachsen~400K0.92×
11Nordrhein-Westfalen~1M0.91×
12Hessen~300K0.89×
13Schleswig-Holstein~100K0.79×
14Bremen~30K0.77×
15Berlin~200K0.70×
16Hamburg~70K0.66×
Fig. 06

Affinity by region

Affinity by region — MSN, Germany
0.66×1.00×1.43×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the MSN audience vs. the country average
#·InterestCategoryAffinity×
01Miguel IndurainSports114.56×
02Wetter.comHome & Garden6.93×
03TransfermarktSports5.91×
04MicrosoftTechnology & Electronics5.04×
05GMX MailInternet & Social Media4.48×
06Roland KaiserMusic & Radio4.36×
07FRITZ!BoxTechnology & Electronics3.31×
08Deutsche BahnCars & Mobility2.94×
09ZDFMovies & TV2.65×
10SportschauSports2.61×
11Amazon.comShopping2.22×
12EBayShopping2.22×
13SoccerSports2.18×
14TagesschauMovies & TV2.12×
15Discount storesShopping2.09×
16InstagramInternet & Social Media2.03×
17YouTubeMovies & TV1.96×
18DesignHome & Garden1.81×
19BeautyBeauty & Wellness1.79×
20ShoppingShopping1.71×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the MSN audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the MSN audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.61×
Need for SecurityCONSERVATISM2.17×
Career OrientationPOWER2.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the MSN audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM1.06×
Pet OwnershipJOY1.21×
Sports ActivityPOWER1.24×
0×1.00× baseline2×
Appendix

Explore more audiences

More News audiences in Germany

See MSN audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in MSN over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/de/msn-42223” · Methodology