Rascasse Audience Intelligence

Final Fantasy Audience in United States

Final Fantasy has an estimated audience of 7.8M people in United States.

#2among Fantasy in United States
#20among games in United States
#89in Games

The average Final Fantasy fan in United States is 27.6 years old, more male, and lives primarily in California.

By number of fans, Final Fantasy ranks #2 among the 56 objects in Fantasy in United States — 19.4× the group median.

Its fans are 8.5 years younger than the group average of 36.1.

Women make up 36.7% of the fan base, 16.2 percentage points fewer than the group average.

Compared with the other 55 objects in Fantasy, Final Fantasy fans stand out for their interest in Perfect World, Ni no Kuni and Final Fantasy X.

Most fans live in California, Texas, Florida.

Top affinities include Perfect World, Ni no Kuni, Final Fantasy X, with strongest over-indexing on Perfect World (42.59× the country average).

Demographically, the Final Fantasy audience skews more male with an average age of 27.6, and over-indexes on personality traits such as Social Media Usage, Healthy Lifestyle.

The typical Final Fantasy fan in United States is more male, around 27.6 years old, with strong Social Media Usage tendencies and a notable affinity for Perfect World.

Category: Games · Type: Video / Board Game · Subtype: Fantasy

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
7.8M
in United States
Gender
36.7%♀
63.3% male
Age
27.6
average years
Country rank
#4480
among all objects in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Final Fantasy fans

36.7% are female, 63.3% are male, average age 27.6.

Fig. 02

Gender split

36.7%
Female
63.3%
Male
Demographic split for Final Fantasy audience in United States
MetricValue
Female36.7%
Male63.3%
Average age27.6
Estimated audience size7.8M
Fig. 03

Age distribution

Ø 27.6
average years
Age distribution of the Final Fantasy audience in United States
Age bracketShare%
16-2457%
25-3421%
35-4411%
45-546%
55+4%
Fig. 04

Worldwide distribution

32.5%

of the worldwide Final Fantasy audience comes from United States.

Worldwide audience distribution share by country for Final Fantasy
CountryShare
United States32.5%
Germany6.7%
France5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Final Fantasy fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~200K1.35×
02Arizona~200K1.33×
03Washington~200K1.31×
04Oregon~100K1.27×
05Alaska~20K1.24×
06Kentucky~100K1.21×
07Nevada~90K1.21×
08Utah~90K1.20×
09California~1M1.17×
10Oklahoma~100K1.16×
11Hawaii~40K1.16×
12Idaho~50K1.07×
13Texas~600K1.06×
14West Virginia~40K1.04×
15Ohio~300K1.03×
16Missouri~100K1.03×
17Arkansas~70K1.03×
18Florida~500K1.02×
19Georgia~300K1.01×
20Virginia~200K1.01×
21Tennessee~200K1.01×
22New York~500K1.00×
23North Carolina~300K1.00×
24Michigan~200K0.99×
25Connecticut~80K0.97×
26Indiana~200K0.96×
27South Dakota~20K0.96×
28Pennsylvania~300K0.95×
29Maryland~100K0.95×
30Colorado~100K0.95×
31Minnesota~100K0.95×
32New Mexico~50K0.95×
33Wisconsin~100K0.94×
34Kansas~60K0.94×
35Illinois~300K0.93×
36South Carolina~100K0.93×
37Louisiana~100K0.93×
38Rhode Island~20K0.93×
39Nebraska~40K0.92×
40Maine~30K0.91×
41New Hampshire~30K0.90×
42Montana~20K0.90×
43New Jersey~200K0.88×
44Iowa~70K0.88×
45Mississippi~60K0.88×
46North Dakota~20K0.88×
47Massachusetts~100K0.86×
48Delaware~20K0.82×
49Vermont~10K0.76×
50Washington, District of Columbia~10K0.71×
Fig. 06

Affinity by region

Affinity by region — Final Fantasy, United States
0.71×1.00×1.35×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Final Fantasy audience vs. the country average
#·InterestCategoryAffinity×
01Perfect WorldGames42.59×
02Ni no KuniGames34.51×
03Final Fantasy XGames30.51×
04Black DesertGames29.45×
05MapleStoryGames29.10×
06Ragnarok OnlineGames28.33×
07Clash RoyaleGames28.20×
08Final Fantasy VIIGames28.08×
09The Legend of Zelda: Breath of the WildGames26.13×
10Final Fantasy XIVGames23.41×
11WarcraftGames16.35×
12The Legend of ZeldaGames13.71×
13World of WarcraftGames13.05×
14GamingGames10.10×
15Action role-playing gameGames8.52×
16League of LegendsGames8.24×
17SteamGames7.55×
18FortniteGames6.27×
19Action-adventure gameGames6.08×
20TwitchGames5.72×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Final Fantasy audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Final Fantasy audience vs. the country average · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.70×
Healthy LifestyleBALANCE1.53×
Urban LifestyleOPEN1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Final Fantasy audience vs. the country average · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.75×
Family OrientationCONSERVATISM0.85×
Convenience OrientationPREMIUM0.85×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Final Fantasy over the last 12 months. Modelled, not counted; people interested in several video / board games count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/final-fantasy-6823” · Methodology