Rascasse Audience Intelligence

Jackson Guitars Target Market in United States

Jackson Guitars has an estimated audience of 634K people in United States.

#12among Music instrument in United States#3644among brands in United States#4026in Music & Radio

The average Jackson Guitars fan in United States is 44.8 years old, more male, and lives primarily in California.

By number of fans, Jackson Guitars ranks #12 among the 143 objects in Music instrument in United States — 3.6× the group median.

Its fans are 3.5 years older than the group average of 41.3.

Women make up 15.3% of the fan base, 13.8 percentage points fewer than the group average.

Compared with the other 142 objects in Music instrument, Jackson Guitars fans stand out for their interest in Noah Cyrus, GarageBand and Iron Maiden.

Most fans live in California, Texas, Florida.

Top affinities include Hughes & Kettner, Noah Cyrus, American Musical Supply, with strongest over-indexing on Hughes & Kettner (56.19× the country average).

Demographically, the Jackson Guitars audience skews more male with an average age of 44.8, and over-indexes on personality traits such as Patriotism, Tradition.

The typical Jackson Guitars fan in United States is more male, around 44.8 years old, with strong Patriotism tendencies and a notable affinity for Hughes & Kettner.

Category: Music & Radio · Type: Brand · Subtype: Music instrument

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
634K
in United States
Gender
15.3%♀
84.7% male
Age
44.8
average years
Country rank
#33023
among all objects in United States
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Jackson Guitars

15.3% are female, 84.7% are male, average age 44.8.

Fig. 02

Gender split

15.3%
Female
84.7%
Male
Demographic split for Jackson Guitars audience in United States
MetricValue
Female15.3%
Male84.7%
Average age44.8
Estimated audience size634K
Fig. 03

Age distribution

Ø 44.8
average years
Age distribution of the Jackson Guitars audience in United States
Age bracketShare%
16-2415%
25-3413%
35-4415%
45-5423%
55+35%
Fig. 04

Worldwide distribution

38.9%

of the worldwide Jackson Guitars audience comes from United States.

Worldwide audience distribution share by country for Jackson Guitars
CountryShare
United States38.9%
Brazil7.8%
United Kingdom6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Jackson Guitars customers by region in United States
#RegionReachAffinity×
01West Virginia~5K1.61×
02New Mexico~6K1.47×
03Kentucky~10K1.33×
04Alaska~2K1.27×
05Arkansas~7K1.22×
06Tennessee~20K1.21×
07Oklahoma~9K1.20×
08Arizona~20K1.17×
09Utah~7K1.17×
10Missouri~10K1.14×
11North Dakota~2K1.14×
12Oregon~9K1.12×
13Montana~2K1.12×
14Colorado~10K1.08×
15Idaho~4K1.08×
16Indiana~10K1.07×
17Wyoming~1K1.07×
18New Hampshire~3K1.06×
19Maine~3K1.05×
20Ohio~20K1.04×
21Alabama~10K1.04×
22Nevada~6K1.04×
23Washington~10K1.01×
24Mississippi~6K1.01×
25Louisiana~9K1.00×
26Iowa~6K1.00×
27California~70K0.98×
28Kansas~5K0.96×
29Pennsylvania~20K0.95×
30Texas~40K0.94×
31Michigan~20K0.93×
32Nebraska~3K0.93×
33South Dakota~2K0.93×
34Illinois~20K0.92×
35Rhode Island~2K0.92×
36Vermont~1K0.91×
37North Carolina~20K0.89×
38Wisconsin~10K0.89×
39Minnesota~9K0.88×
40Connecticut~6K0.88×
41Virginia~10K0.87×
42South Carolina~9K0.85×
43Hawaii~2K0.84×
44Massachusetts~10K0.82×
45Delaware~1K0.80×
46Florida~30K0.77×
47Georgia~20K0.76×
48New Jersey~10K0.75×
49New York~30K0.70×
50Maryland~8K0.70×
Fig. 06

Affinity by region

Affinity by region — Jackson Guitars, United States
0.70×1.00×1.61×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Jackson Guitars audience vs. the country average
#·InterestCategoryAffinity×
01Hughes & KettnerMusic & Radio56.19×
02Noah CyrusMusic & Radio54.22×
03American Musical SupplyShopping49.75×
04Mesa BoogieMusic & Radio35.01×
05Eddie Van HalenMusic & Radio20.99×
06Reverb.comShopping20.21×
07Roland CorporationMusic & Radio19.95×
08GarageBandMusic & Radio18.57×
09Taylor GuitarsMusic & Radio18.01×
10Iron MaidenMusic & Radio14.32×
11CD playerTechnology & Electronics13.67×
12SennheiserTechnology & Electronics13.62×
13High-end audioTechnology & Electronics12.19×
14TurntablismMusic & Radio11.37×
15BandcampMusic & Radio11.26×
16Guitar CenterMusic & Radio10.36×
17Jimi HendrixMusic & Radio10.06×
18Scorpions (band)Music & Radio8.89×
19Thrash metalMusic & Radio7.11×
20NASDAQBusiness & Career3.95×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Jackson Guitars audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Jackson Guitars audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.96×
TraditionCONSERVATISM1.80×
Early Adopter MentalityPOWER1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Jackson Guitars audience vs. the country average · Rather not
TraitClusterDeviationScore
CreativityOPEN0.66×
Healthy LifestyleBALANCE0.71×
Community OrientationOPEN0.83×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Jackson Guitars over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/jackson-guitars-15064” · Methodology