Rascasse Audience Intelligence

Clinique Target Market in United States

Clinique has an estimated audience of 8.2M people in United States.

#19among Cosmetics in United States
#469among brands in United States#104in Beauty & Wellness

The average Clinique fan in United States is 38.9 years old, more female, and lives primarily in California.

By number of fans, Clinique ranks #19 among the 185 objects in Cosmetics in United States — 4.8× the group median.

Its fans are 5.0 years older than the group average of 33.9.

Women make up 85.0% of the fan base, 4.0 percentage points more than the group average.

Compared with the other 184 objects in Cosmetics, Clinique fans stand out for their interest in Facial care, Quinceañera (telenovela) and Dillard's.

Most fans live in California, Florida, Texas.

Top affinities include Facial care, Quinceañera (telenovela), Concealer, with strongest over-indexing on Facial care (10.99× the country average).

Demographically, the Clinique audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Price Sensitivity, Healthy Lifestyle.

The typical Clinique fan in United States is more female, around 38.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Facial care.

Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
8.2M
in United States
Gender
85.0%♀
15.0% male
Age
38.9
average years
Country rank
#4255
among all objects in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Clinique

85.0% are female, 15.0% are male, average age 38.9.

Fig. 02

Gender split

85.0%
Female
15.0%
Male
Demographic split for Clinique audience in United States
MetricValue
Female85.0%
Male15.0%
Average age38.9
Estimated audience size8.2M
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Clinique audience in United States
Age bracketShare%
16-2422%
25-3420%
35-4419%
45-5422%
55+17%
Fig. 04

Worldwide distribution

29.3%

of the worldwide Clinique audience comes from United States.

Worldwide audience distribution share by country for Clinique
CountryShare
United States29.3%
United Kingdom9.3%
France8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Clinique customers by region in United States
#RegionReachAffinity×
01Nebraska~70K1.36×
02Iowa~100K1.34×
03Arkansas~90K1.23×
04Kentucky~100K1.21×
05Alabama~100K1.19×
06Minnesota~200K1.18×
07South Dakota~30K1.16×
08Tennessee~200K1.14×
09Kansas~80K1.11×
10Wisconsin~200K1.09×
11Louisiana~100K1.09×
12West Virginia~50K1.09×
13Illinois~300K1.08×
14Michigan~300K1.07×
15Montana~30K1.07×
16Ohio~300K1.06×
17South Carolina~100K1.06×
18Virginia~200K1.05×
19Missouri~200K1.05×
20New Jersey~200K1.04×
21North Dakota~20K1.04×
22Pennsylvania~300K1.03×
23North Carolina~300K1.02×
24Indiana~200K1.02×
25Oklahoma~100K1.02×
26Mississippi~70K1.02×
27Florida~500K1.00×
28Connecticut~90K1.00×
29New York~500K0.98×
30New Mexico~50K0.98×
31New Hampshire~30K0.97×
32Vermont~20K0.96×
33Wyoming~10K0.96×
34Arizona~200K0.94×
35Georgia~300K0.93×
36Idaho~40K0.93×
37Delaware~20K0.92×
38Texas~500K0.91×
39Oregon~90K0.91×
40Washington~200K0.90×
41Massachusetts~200K0.89×
42Colorado~100K0.88×
43Maryland~100K0.87×
44Maine~30K0.87×
45California~800K0.84×
46Alaska~10K0.84×
47Utah~60K0.81×
48Rhode Island~20K0.79×
49Hawaii~30K0.76×
50Nevada~60K0.75×
Fig. 06

Affinity by region

Affinity by region — Clinique, United States
0.75×1.00×1.36×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Clinique audience vs. the country average
#·InterestCategoryAffinity×
01Facial careBeauty & Wellness10.99×
02Quinceañera (telenovela)Movies & TV8.90×
03ConcealerBeauty & Wellness6.16×
04Beauty MakeupBeauty & Wellness5.52×
05Dillard'sFashion & Accessoires5.06×
06MoisturizerHome & Garden3.84×
07T.J.MaxxShopping3.27×
08MarshallsFashion & Accessoires2.87×
09SephoraShopping2.66×
10FriendshipKids & Family2.62×
11Women's clothingFashion & Accessoires2.62×
12Mobile phonesTechnology & Electronics2.45×
13WalgreensShopping2.45×
14Macy'sShopping2.42×
15Mobile appTechnology & Electronics2.24×
16ChildKids & Family1.89×
17United StatesTravel & Leisure1.78×
18CleverMusic & Radio1.71×
19BeautyBeauty & Wellness1.61×
20MoviesMovies & TV1.51×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Clinique audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Clinique audience vs. the country average · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.74×
Healthy LifestyleBALANCE1.58×
Family OrientationCONSERVATISM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Clinique audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.51×
Early Adopter MentalityPOWER0.85×
Risk AppetiteTHRILL0.94×
0×1.00× baseline2×
Appendix

Explore more audiences

More Cosmetics audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Clinique over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/clinique-18231” · Methodology