Rascasse Audience Intelligence

Jackson Guitars Target Market in United States

Jackson Guitars has an estimated audience of 745K people in United States.

#11among Music instrument in United States#3178among brands in United States#3576in Music & Radio

The average Jackson Guitars fan in United States is 44.8 years old, more male, and lives primarily in California.

By number of fans, Jackson Guitars ranks #11 among the 143 objects in Music instrument in United States — 4.1× the group median.

Its fans are 3.4 years older than the group average of 41.4.

Women make up 15.3% of the fan base, 13.5 percentage points fewer than the group average.

Compared with the other 142 objects in Music instrument, Jackson Guitars fans stand out for their interest in Noah Cyrus, Frank Zappa and Iron Maiden.

Most fans live in California, Texas, Florida.

Top affinities include Noah Cyrus, American Musical Supply, Eddie Van Halen, with strongest over-indexing on Noah Cyrus (54.22× the country average).

Demographically, the Jackson Guitars audience skews more male with an average age of 44.8, and over-indexes on personality traits such as Patriotism, Tradition.

The typical Jackson Guitars fan in United States is more male, around 44.8 years old, with strong Patriotism tendencies and a notable affinity for Noah Cyrus.

Category: Music & Radio · Type: Brand · Subtype: Music instrument

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
745K
in United States
Gender
15.3%♀
84.7% male
Age
44.8
average years
Country rank
#28764
among all objects in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Jackson Guitars

15.3% are female, 84.7% are male, average age 44.8.

Fig. 02

Gender split

15.3%
Female
84.7%
Male
Demographic split for Jackson Guitars audience in United States
MetricValue
Female15.3%
Male84.7%
Average age44.8
Estimated audience size745K
Fig. 03

Age distribution

Ø 44.8
average years
Age distribution of the Jackson Guitars audience in United States
Age bracketShare%
16-2415%
25-3413%
35-4415%
45-5423%
55+35%
Fig. 04

Worldwide distribution

45.6%

of the worldwide Jackson Guitars audience comes from United States.

Worldwide audience distribution share by country for Jackson Guitars
CountryShare
United States45.6%
Mexico7.2%
Brazil5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Jackson Guitars customers by region in United States
#RegionReachAffinity×
01West Virginia~6K1.61×
02New Mexico~7K1.47×
03Kentucky~10K1.33×
04Alaska~2K1.27×
05Arkansas~8K1.22×
06Tennessee~20K1.21×
07Oklahoma~10K1.20×
08Arizona~20K1.17×
09Utah~8K1.17×
10Missouri~20K1.14×
11North Dakota~2K1.14×
12Oregon~10K1.12×
13Montana~3K1.12×
14Colorado~10K1.08×
15Idaho~4K1.08×
16Indiana~20K1.07×
17Wyoming~1K1.07×
18New Hampshire~3K1.06×
19Maine~3K1.05×
20Ohio~30K1.04×
21Alabama~10K1.04×
22Nevada~7K1.04×
23Washington~20K1.01×
24Mississippi~7K1.01×
25Louisiana~10K1.00×
26Iowa~7K1.00×
27California~90K0.98×
28Kansas~6K0.96×
29Pennsylvania~30K0.95×
30Texas~50K0.94×
31Michigan~20K0.93×
32Nebraska~4K0.93×
33South Dakota~2K0.93×
34Illinois~30K0.92×
35Rhode Island~2K0.92×
36Vermont~1K0.91×
37North Carolina~20K0.89×
38Wisconsin~10K0.89×
39Minnesota~10K0.88×
40Connecticut~7K0.88×
41Virginia~20K0.87×
42South Carolina~10K0.85×
43Hawaii~3K0.84×
44Massachusetts~10K0.82×
45Delaware~2K0.80×
46Florida~40K0.77×
47Georgia~20K0.76×
48New Jersey~20K0.75×
49New York~30K0.70×
50Maryland~10K0.70×
Fig. 06

Affinity by region

Affinity by region — Jackson Guitars, United States
0.70×1.00×1.61×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Jackson Guitars audience vs. the country average
#·InterestCategoryAffinity×
01Noah CyrusMusic & Radio54.22×
02American Musical SupplyShopping49.75×
03Eddie Van HalenMusic & Radio20.99×
04Reverb.comShopping20.21×
05Roland CorporationMusic & Radio19.95×
06GarageBandMusic & Radio18.57×
07Taylor GuitarsMusic & Radio18.01×
08Frank ZappaMusic & Radio17.54×
09Iron MaidenMusic & Radio14.32×
10High-end audioTechnology & Electronics12.19×
11Axl RoseMusic & Radio11.69×
12TurntablismMusic & Radio11.37×
13BandcampMusic & Radio11.26×
14Chester BenningtonMusic & Radio10.39×
15Guitar CenterMusic & Radio10.36×
16Jimi HendrixMusic & Radio10.06×
17Scorpions (band)Music & Radio8.89×
18Thrash metalMusic & Radio7.11×
19Ozzy OsbourneMusic & Radio6.76×
20NASDAQBusiness & Career3.95×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Jackson Guitars audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Jackson Guitars audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.96×
TraditionCONSERVATISM1.80×
Early Adopter MentalityPOWER1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Jackson Guitars audience vs. the country average · Rather not
TraitClusterDeviationScore
CreativityOPEN0.66×
Healthy LifestyleBALANCE0.71×
Community OrientationOPEN0.83×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Jackson Guitars over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/jackson-guitars-15064” · Methodology