Rascasse Audience Intelligence

Wizkid Audience in United States

Wizkid has an estimated audience of 472K people in United States.

#9among Reggaeton in United States
#9007among people in United States#5054in Music & Radio

The average Wizkid fan in United States is 28.1 years old, more female, and lives primarily in California.

By number of fans, Wizkid ranks #9 among the 48 objects in Reggaeton in United States — 6.0× the group median.

Its fans are 6.8 years younger than the group average of 34.9.

Women make up 57.2% of the fan base, 7.3 percentage points more than the group average.

Compared with the other 47 objects in Reggaeton, Wizkid fans stand out for their interest in DJ Khaled, International education and Bodrum.

Most fans live in California, New York, Texas.

Top affinities include DJ Khaled, International education, Bodrum, with strongest over-indexing on DJ Khaled (36.16× the country average).

Demographically, the Wizkid audience skews more female with an average age of 28.1, and over-indexes on personality traits such as Community Orientation, Pet Ownership.

The typical Wizkid fan in United States is more female, around 28.1 years old, with strong Community Orientation tendencies and a notable affinity for DJ Khaled.

Category: Music & Radio · Type: Person · Subtype: Reggaeton

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
472K
in United States
Gender
57.2%♀
42.8% male
Age
28.1
average years
Country rank
#38015
among all objects in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Wizkid fans

57.2% are female, 42.8% are male, average age 28.1.

Fig. 02

Gender split

57.2%
Female
42.8%
Male
Demographic split for Wizkid audience in United States
MetricValue
Female57.2%
Male42.8%
Average age28.1
Estimated audience size472K
Fig. 03

Age distribution

Ø 28.1
average years
Age distribution of the Wizkid audience in United States
Age bracketShare%
16-2453%
25-3424%
35-4413%
45-548%
55+3%
Fig. 04

Worldwide distribution

49.2%

of the worldwide Wizkid audience comes from United States.

Worldwide audience distribution share by country for Wizkid
CountryShare
United States49.2%
United Kingdom8.5%
Japan6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Wizkid fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~20K2.49×
02Washington, District of Columbia~2K1.86×
03Georgia~30K1.67×
04New York~40K1.53×
05Pennsylvania~20K1.25×
06New Mexico~4K1.22×
07Delaware~2K1.22×
08New Jersey~20K1.21×
09Virginia~10K1.18×
10North Dakota~1K1.13×
11Texas~40K1.12×
12Massachusetts~10K1.12×
13Alabama~8K1.10×
14Louisiana~7K1.10×
15Rhode Island~2K1.10×
16Minnesota~9K1.09×
17Connecticut~5K1.07×
18Illinois~20K1.06×
19North Carolina~20K1.04×
20Indiana~10K1.01×
21Washington~10K0.97×
22Ohio~20K0.95×
23Kentucky~6K0.95×
24Florida~30K0.93×
25California~50K0.92×
26Tennessee~9K0.92×
27Michigan~10K0.91×
28Mississippi~4K0.91×
29Maine~2K0.91×
30Arizona~10K0.90×
31Oregon~5K0.90×
32Iowa~4K0.90×
33Missouri~8K0.89×
34Wisconsin~7K0.89×
35South Carolina~7K0.89×
36Oklahoma~5K0.88×
37Montana~1K0.87×
38Arkansas~4K0.84×
39Nebraska~2K0.83×
40New Hampshire~2K0.82×
41Alaska<1K0.82×
42Vermont<1K0.82×
43Nevada~4K0.81×
44Kansas~3K0.81×
45South Dakota~1K0.80×
46Colorado~6K0.79×
47Utah~4K0.77×
48Idaho~2K0.74×
49West Virginia~2K0.74×
50Hawaii~1K0.67×
Fig. 06

Affinity by region

Affinity by region — Wizkid, United States
0.67×1.00×2.49×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Wizkid audience vs. the country average
#·InterestCategoryAffinity×
01DJ KhaledMusic & Radio36.16×
02International educationBusiness & Career32.32×
03BodrumTravel & Leisure29.26×
04Disneyland ParisTravel & Leisure26.72×
05AdeleMusic & Radio20.95×
06Dave ChappelleMovies & TV17.41×
07Anthony JoshuaSports14.98×
08DancehallsMusic & Radio14.32×
09Comedy clubMovies & TV14.05×
10Scarface (1983 film)Movies & TV12.56×
11Ryan GoslingMovies & TV10.21×
12Hair ExtensionsBeauty & Wellness8.93×
13Britney SpearsMusic & Radio7.43×
14Google DriveTechnology & Electronics6.96×
15FIFA World CupSports6.35×
16Dance musicMusic & Radio6.15×
17TMZInternet & Social Media5.27×
18TikTokInternet & Social Media4.42×
19ClothingFashion & Accessoires2.79×
20Consumer electronicsTechnology & Electronics2.68×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Wizkid audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Wizkid audience vs. the country average · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.57×
Pet OwnershipJOY2.14×
TravellingTHRILL1.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Wizkid audience vs. the country average · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.35×
Convenience OrientationPREMIUM0.50×
IndulgenceJOY0.62×
0×1.00× baseline2×
Appendix

Explore more audiences

More Reggaeton audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Wizkid over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/wizkid-9491” · Methodology