Rascasse Audience Intelligence

Bioderma Target Market in United States

Bioderma has an estimated audience of 1.9M people in United States.

#22among Personal care in United States
#1608among brands in United States#224in Beauty & Wellness

The average Bioderma fan in United States is 38.0 years old, more female, and lives primarily in California.

By number of fans, Bioderma ranks #23 among the 241 objects in Personal care in United States — 3.3× the group median.

Its fans are 0.6 years older than the group average of 37.4.

Compared with the other 240 objects in Personal care, Bioderma fans stand out for their interest in Yu-Gi-Oh! GX, The Players Championship and TCBY.

Most fans live in California, New York, Texas.

Top affinities include Shu Uemura, Yu-Gi-Oh! GX, The Players Championship, with strongest over-indexing on Shu Uemura (44.1× the country average).

Demographically, the Bioderma audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Sustainability, Luxury Orientation.

The typical Bioderma fan in United States is more female, around 38.0 years old, with strong Sustainability tendencies and a notable affinity for Shu Uemura.

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
1.9M
in United States
Gender
79.3%♀
20.7% male
Age
38.0
average years
Country rank
#14577
among all objects in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Bioderma

79.3% are female, 20.7% are male, average age 38.0.

Fig. 02

Gender split

79.3%
Female
20.7%
Male
Demographic split for Bioderma audience in United States
MetricValue
Female79.3%
Male20.7%
Average age38.0
Estimated audience size1.9M
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Bioderma audience in United States
Age bracketShare%
16-2425%
25-3421%
35-4419%
45-5418%
55+18%
Fig. 04

Worldwide distribution

9.9%

of the worldwide Bioderma audience comes from United States.

Worldwide audience distribution share by country for Bioderma
CountryShare
Brazil14.3%
United States9.9%
France7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Bioderma customers by region in United States
#RegionReachAffinity×
01California~400K1.83×
02New York~200K1.67×
03New Jersey~80K1.54×
04Florida~200K1.51×
05Texas~200K1.48×
06Washington~60K1.39×
07Massachusetts~60K1.39×
08Illinois~100K1.36×
09Washington, District of Columbia~5K1.30×
10Virginia~60K1.27×
11Nevada~20K1.26×
12Connecticut~30K1.25×
13Arizona~50K1.23×
14Maryland~40K1.21×
15Georgia~80K1.17×
16Hawaii~10K1.16×
17Oregon~30K1.06×
18Colorado~30K1.01×
19North Carolina~60K0.99×
20Utah~20K0.99×
21Rhode Island~6K0.98×
22Pennsylvania~70K0.97×
23Tennessee~40K0.95×
24Minnesota~30K0.95×
25Michigan~50K0.92×
26Louisiana~20K0.92×
27South Carolina~30K0.91×
28Kansas~20K0.91×
29Nebraska~10K0.91×
30Alaska~4K0.91×
31Oklahoma~20K0.90×
32Alabama~30K0.89×
33Maine~7K0.89×
34North Dakota~4K0.89×
35New Mexico~10K0.88×
36New Hampshire~7K0.87×
37Delaware~5K0.87×
38Vermont~3K0.87×
39Idaho~9K0.86×
40South Dakota~4K0.86×
41Indiana~30K0.85×
42Arkansas~10K0.84×
43Kentucky~20K0.83×
44Montana~5K0.83×
45Ohio~60K0.81×
46Wisconsin~30K0.81×
47Missouri~30K0.79×
48Mississippi~10K0.79×
49West Virginia~8K0.79×
50Iowa~10K0.76×
Fig. 06

Affinity by region

Affinity by region — Bioderma, United States
0.76×1.00×1.83×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Bioderma audience vs. the country average
#·InterestCategoryAffinity×
01Shu UemuraBeauty & Wellness44.10×
02Yu-Gi-Oh! GXMovies & TV38.45×
03The Players ChampionshipSports36.01×
04TCBYFood & Beverages34.55×
05Paula's ChoiceBeauty & Wellness29.01×
06La Roche-PosayBeauty & Wellness21.18×
07ArmourKids & Family14.93×
08Straight TalkTechnology & Electronics14.46×
09ZipRecruiterBusiness & Career14.40×
10Kiehl'sBeauty & Wellness12.74×
11FedEx OfficeBusiness & Career12.57×
12Caitlin ClarkSports12.29×
13CoachFashion & Accessoires9.53×
14TurboTaxBusiness & Career9.43×
15Midtown ManhattanTravel & Leisure9.16×
16BalenciagaFashion & Accessoires9.00×
17Tory BurchFashion & Accessoires8.46×
18Banana RepublicFashion & Accessoires7.79×
19PapyrusPolitics & Society7.66×
20Personal careHealth4.92×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Bioderma audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Bioderma audience vs. the country average · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.64×
Luxury OrientationPREMIUM1.94×
IndulgenceJOY1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Bioderma audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.47×
Need for SecurityCONSERVATISM0.54×
Risk AppetiteTHRILL0.71×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Bioderma over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/bioderma-21670” · Methodology