Rascasse Audience Intelligence

Goldies Target Market in Germany

Goldies has an estimated audience of 3.9M people in Germany.

#5among Fast food restaurants in Germany
#197among brands in Germany
#79in Food & Beverages

The average Goldies fan in Germany is 39.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

By number of fans, Goldies ranks #5 among the 89 objects in Fast food restaurants in Germany — 69.6× the group median.

Its fans are 2.2 years older than the group average of 36.9.

Women make up 51.2% of the fan base, 4.3 percentage points fewer than the group average.

Compared with the other 88 objects in Fast food restaurants, Goldies fans stand out for their interest in Smashburger, Arby's and Dairy Queen.

Most fans live in Nordrhein-Westfalen, Berlin, Baden-Württemberg.

Top affinities include Smashburger, Arby's, Dairy Queen, with strongest over-indexing on Smashburger (144.65× the country average).

Demographically, the Goldies audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality.

The typical Goldies fan in Germany is balanced, around 39.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Smashburger.

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
3.9M
in Germany
Gender
51.2%♀
48.8% male
Age
39.1
average years
Country rank
#1543
among all objects in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Goldies

51.2% are female, 48.8% are male, average age 39.1.

Fig. 02

Gender split

51.2%
Female
48.8%
Male
Demographic split for Goldies audience in Germany
MetricValue
Female51.2%
Male48.8%
Average age39.1
Estimated audience size3.9M
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Goldies audience in Germany
Age bracketShare%
16-2421%
25-3419%
35-4421%
45-5422%
55+17%
Fig. 04

Worldwide distribution

71.8%

of the worldwide Goldies audience comes from Germany.

Worldwide audience distribution share by country for Goldies
CountryShare
Germany71.8%
United States11.8%
United Kingdom3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Goldies customers by region in Germany
#RegionReachAffinity×
01Berlin~1M6.24×
02Hessen~800K2.78×
03Nordrhein-Westfalen~1.5M1.91×
04Baden-Württemberg~1M1.81×
05Brandenburg~90K0.75×
06Bayern~400K0.67×
07Bremen~10K0.44×
08Hamburg~40K0.40×
09Rheinland-Pfalz~80K0.38×
10Saarland~20K0.38×
11Mecklenburg-Vorpommern~30K0.34×
12Sachsen-Anhalt~30K0.31×
13Schleswig-Holstein~40K0.30×
14Thüringen~30K0.30×
15Sachsen~50K0.26×
16Niedersachsen~100K0.25×
Fig. 06

Affinity by region

Affinity by region — Goldies, Germany
0.25×1.00×6.24×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Goldies audience vs. the country average
#·InterestCategoryAffinity×
01SmashburgerFood & Beverages144.65×
02Arby'sFood & Beverages42.02×
03Dairy QueenFood & Beverages25.60×
04Chipotle Mexican GrillFood & Beverages12.06×
05McCaféFood & Beverages10.54×
06RotisserieFood & Beverages7.72×
07WalmartShopping7.57×
08CheeseburgerFood & Beverages7.42×
09Five GuysFood & Beverages6.02×
10Sunday BrunchKids & Family5.36×
11SteakhouseFood & Beverages5.10×
12Johann LaferFood & Beverages4.32×
13Gal GadotFashion & Accessoires3.68×
143. LigaSports3.21×
15Street foodFood & Beverages2.64×
16SubwayFood & Beverages2.02×
17Fast foodFood & Beverages1.91×
18VacationsTravel & Leisure1.90×
19NatureHome & Garden1.86×
20FamilyKids & Family1.65×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Goldies audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Goldies audience vs. the country average · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.58×
Early Adopter MentalityPOWER1.29×
IndulgenceJOY1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Goldies audience vs. the country average · Rather not
TraitClusterDeviationScore
CreativityOPEN0.84×
DIY MentalityTHRILL0.87×
Sports ActivityPOWER0.89×
0×1.00× baseline2×
Appendix

Explore more audiences

More Fast food restaurants audiences in Germany

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in Goldies over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/de/goldies-10009330” · Methodology