Rascasse Audience Intelligence

L'Osteria Target Market in Germany

L'Osteria has an estimated audience of 2.1M people in Germany.

#7among Fast food restaurants in Germany
#398among brands in Germany
#161in Food & Beverages

The average L'Osteria fan in Germany is 39.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

By number of fans, L'Osteria ranks #8 among the 88 objects in Fast food restaurants in Germany — 31.5× the group median.

Its fans are 2.3 years older than the group average of 36.8.

Women make up 69.4% of the fan base, 14.2 percentage points more than the group average.

Compared with the other 87 objects in Fast food restaurants, L'Osteria fans stand out for their interest in Man Caves, AAdvantage and Travel Bahamas.

Most fans live in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top affinities include Man Caves, AAdvantage, Travel Bahamas, with strongest over-indexing on Man Caves (141.26× the country average).

Demographically, the L'Osteria audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

The typical L'Osteria fan in Germany is more female, around 39.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Man Caves.

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
2.1M
in Germany
Gender
69.4%♀
30.6% male
Age
39.1
average years
Country rank
#3164
among all objects in Germany
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of L'Osteria

69.4% are female, 30.6% are male, average age 39.1.

Fig. 02

Gender split

69.4%
Female
30.6%
Male
Demographic split for L'Osteria audience in Germany
MetricValue
Female69.4%
Male30.6%
Average age39.1
Estimated audience size2.1M
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the L'Osteria audience in Germany
Age bracketShare%
16-2415%
25-3425%
35-4424%
45-5424%
55+12%
Fig. 04

Worldwide distribution

47.7%

of the worldwide L'Osteria audience comes from Germany.

Worldwide audience distribution share by country for L'Osteria
CountryShare
Germany47.7%
Italy11.6%
Netherlands7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

L'Osteria customers by region in Germany
#RegionReachAffinity×
01Bayern~500K1.64×
02Berlin~100K1.56×
03Hamburg~70K1.52×
04Hessen~200K1.47×
05Nordrhein-Westfalen~600K1.34×
06Rheinland-Pfalz~100K1.26×
07Sachsen~100K1.11×
08Baden-Württemberg~300K0.99×
09Niedersachsen~200K0.83×
10Schleswig-Holstein~50K0.74×
11Mecklenburg-Vorpommern~30K0.69×
12Brandenburg~40K0.63×
13Saarland~20K0.63×
14Sachsen-Anhalt~30K0.61×
15Bremen~10K0.60×
16Thüringen~30K0.50×
Fig. 06

Affinity by region

Affinity by region — L'Osteria, Germany
0.50×1.00×1.64×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the L'Osteria audience vs. the country average
#·InterestCategoryAffinity×
01Man CavesHome & Garden141.26×
02AAdvantageTravel & Leisure102.31×
03Travel BahamasTopic81.18×
04Pizza InnFood & Beverages77.89×
05PizzaExpressFood & Beverages46.11×
06Pizza PizzaFood & Beverages42.57×
07Ceres BreweryFood & Beverages39.73×
08Luisa SpagnoliFashion & Accessoires38.17×
09Adriano CelentanoMusic & Radio34.85×
10Cultural travelTravel & Leisure33.16×
11AirMusic & Radio20.00×
12Montessori 3-6 HomeschoolKids & Family20.00×
13Papa John's PizzaFood & Beverages17.24×
14Audi A7Cars & Mobility13.95×
15Legal educationBusiness & Career8.70×
16Vikings (TV series)Movies & TV8.19×
17NaplesTravel & Leisure7.23×
18PastaFood & Beverages4.69×
19Burger KingFood & Beverages4.40×
20McDonald'sFood & Beverages2.98×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the L'Osteria audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the L'Osteria audience vs. the country average · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.84×
IndulgenceJOY1.40×
TraditionCONSERVATISM1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the L'Osteria audience vs. the country average · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.86×
PatriotismCONSERVATISM0.88×
Risk AppetiteTHRILL0.94×
0×1.00× baseline2×
Appendix

Explore more audiences

More Fast food restaurants audiences in Germany

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in L'Osteria over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/de/losteria-178701” · Methodology