Rascasse Audience Intelligence

Magic: The Gathering Audience in United States

Magic: The Gathering has an estimated audience of 7.4M people in United States.

#3among Card game in United States
#25among games in United States
#100in Games

The average Magic: The Gathering fan in United States is 30.8 years old, more male, and lives primarily in California.

By number of fans, Magic: The Gathering ranks #3 among the 213 objects in Card game in United States — 36.4× the group median.

Its fans are 3.5 years younger than the group average of 34.3.

Women make up 35.0% of the fan base, 7.6 percentage points fewer than the group average.

Compared with the other 212 objects in Card game, Magic: The Gathering fans stand out for their interest in Critical Role, Wizards of the Coast and Grand Prix (Magic: The Gathering).

Most fans live in California, Texas, Florida.

Top affinities include Critical Role, Wizards of the Coast, Limited Edition (Magic: The Gathering), with strongest over-indexing on Critical Role (55.77× the country average).

Demographically, the Magic: The Gathering audience skews more male with an average age of 30.8, and over-indexes on personality traits such as Social Media Usage, Early Adopter Mentality.

The typical Magic: The Gathering fan in United States is more male, around 30.8 years old, with strong Social Media Usage tendencies and a notable affinity for Critical Role.

Category: Games · Type: Video / Board Game · Subtype: Card game

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
7.4M
in United States
Gender
35.0%♀
65.0% male
Age
30.8
average years
Country rank
#4785
among all objects in United States
Fig. 01

Search interest · 12-month trend

+31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Magic: The Gathering fans

35.0% are female, 65.0% are male, average age 30.8.

Fig. 02

Gender split

35.0%
Female
65.0%
Male
Demographic split for Magic: The Gathering audience in United States
MetricValue
Female35.0%
Male65.0%
Average age30.8
Estimated audience size7.4M
Fig. 03

Age distribution

Ø 30.8
average years
Age distribution of the Magic: The Gathering audience in United States
Age bracketShare%
16-2446%
25-3422%
35-4414%
45-5410%
55+8%
Fig. 04

Worldwide distribution

37.8%

of the worldwide Magic: The Gathering audience comes from United States.

Worldwide audience distribution share by country for Magic: The Gathering
CountryShare
United States37.8%
Japan7.8%
Italy6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Magic: The Gathering fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~200K1.62×
02Alaska~30K1.62×
03Utah~100K1.60×
04Washington~300K1.54×
05Maine~40K1.47×
06Idaho~60K1.38×
07Vermont~20K1.25×
08Wyoming~20K1.25×
09Montana~30K1.19×
10North Dakota~20K1.18×
11Colorado~200K1.17×
12New Hampshire~30K1.16×
13Wisconsin~200K1.15×
14Michigan~300K1.13×
15Iowa~80K1.13×
16Indiana~200K1.12×
17Minnesota~100K1.12×
18Kentucky~100K1.11×
19Oklahoma~100K1.10×
20Missouri~100K1.09×
21Kansas~70K1.09×
22Ohio~300K1.04×
23Arizona~200K1.00×
24Nebraska~40K1.00×
25West Virginia~40K1.00×
26South Dakota~20K0.98×
27Arkansas~70K0.97×
28New Mexico~50K0.97×
29Nevada~70K0.93×
30Rhode Island~20K0.93×
31Pennsylvania~300K0.88×
32Tennessee~100K0.88×
33Massachusetts~100K0.88×
34Virginia~200K0.86×
35California~700K0.84×
36Connecticut~70K0.82×
37Illinois~200K0.80×
38Hawaii~30K0.79×
39Alabama~90K0.78×
40North Carolina~200K0.77×
41Texas~400K0.76×
42Delaware~20K0.73×
43New York~300K0.70×
44Maryland~100K0.70×
45South Carolina~80K0.70×
46Florida~300K0.68×
47Louisiana~70K0.67×
48Georgia~200K0.66×
49Mississippi~40K0.61×
50New Jersey~100K0.59×
Fig. 06

Affinity by region

Affinity by region — Magic: The Gathering, United States
0.59×1.00×1.62×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Magic: The Gathering audience vs. the country average
#·InterestCategoryAffinity×
01Critical RoleMovies & TV55.77×
02Wizards of the CoastGames42.76×
03Limited Edition (Magic: The Gathering)Games39.60×
04Grand Prix (Magic: The Gathering)Sports39.07×
05Dragon (Dungeons & Dragons)Games34.27×
06Warhammer Fantasy (setting)Games29.37×
07Space Marines (Warhammer 40,000)Games25.85×
08Figure painting (hobby)Arts & Culture22.31×
09Tabletop role-playing gameGames21.44×
10Games WorkshopGames21.19×
11Collectible card gameGames19.08×
12Miniature wargamingGames18.93×
13Tactical role-playing gameGames18.46×
14Final Fantasy XIVGames16.23×
15Yu-Gi-Oh! Trading Card GameGames15.87×
16Tabletop gameGames10.11×
17Pokémon (video game series)Games9.96×
18CrunchyrollGames7.33×
19GodzillaMovies & TV6.68×
20PokémonGames5.16×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Magic: The Gathering audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Magic: The Gathering audience vs. the country average · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.40×
Early Adopter MentalityPOWER1.37×
Pet OwnershipJOY1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Magic: The Gathering audience vs. the country average · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.50×
TravellingTHRILL0.64×
IndulgenceJOY0.65×
0×1.00× baseline2×
Appendix

Explore more audiences

More Card game audiences in United States

See Magic: The Gathering audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Magic: The Gathering over the last 12 months. Modelled, not counted; people interested in several video / board games count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/magic-the-gathering-42436” · Methodology