Rascasse Audience Intelligence

Dance Moms Viewer Demographics in United States

Dance Moms has an estimated audience of 3.3M people in United States.

#13among TV show in United States#409among movies & series in United States#1192in Movies & TV

The average Dance Moms fan in United States is 34.4 years old, more female, and lives primarily in California.

By number of fans, Dance Moms ranks #13 among the 179 objects in TV show in United States — 16.9× the group median.

Its fans are 3.1 years younger than the group average of 37.5.

Women make up 78.4% of the fan base, 24.6 percentage points more than the group average.

Compared with the other 178 objects in TV show, Dance Moms fans stand out for their interest in JUMP Dance Convention, Pyotr Ilyich Tchaikovsky and NUVO Dance Convention.

Most fans live in California, Texas, New York.

Top affinities include JUMP Dance Convention, Pyotr Ilyich Tchaikovsky, NUVO Dance Convention, with strongest over-indexing on JUMP Dance Convention (62.46× the country average).

Demographically, the Dance Moms audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Luxury Orientation, Creativity.

The typical Dance Moms fan in United States is more female, around 34.4 years old, with strong Luxury Orientation tendencies and a notable affinity for JUMP Dance Convention.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV show

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
3.3M
in United States
Gender
78.4%♀
21.6% male
Age
34.4
average years
Country rank
#9435
among all objects in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Dance Moms viewers

78.4% are female, 21.6% are male, average age 34.4.

Fig. 02

Gender split

78.4%
Female
21.6%
Male
Demographic split for Dance Moms audience in United States
MetricValue
Female78.4%
Male21.6%
Average age34.4
Estimated audience size3.3M
Fig. 03

Age distribution

Ø 34.4
average years
Age distribution of the Dance Moms audience in United States
Age bracketShare%
16-2436%
25-3421%
35-4417%
45-5415%
55+12%
Fig. 04

Worldwide distribution

58.7%

of the worldwide Dance Moms audience comes from United States.

Worldwide audience distribution share by country for Dance Moms
CountryShare
United States58.7%
United Kingdom6.7%
Canada4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Dance Moms fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~200K1.35×
02West Virginia~20K1.34×
03Kentucky~60K1.25×
04New Jersey~100K1.23×
05Iowa~40K1.17×
06Delaware~10K1.17×
07Ohio~100K1.15×
08Rhode Island~10K1.15×
09Indiana~80K1.14×
10Missouri~70K1.12×
11Louisiana~50K1.12×
12Oklahoma~40K1.11×
13Massachusetts~80K1.10×
14Alabama~50K1.10×
15Connecticut~40K1.10×
16Texas~200K1.09×
17Virginia~90K1.09×
18Georgia~100K1.07×
19North Carolina~100K1.06×
20Utah~30K1.06×
21New York~200K1.05×
22Nebraska~20K1.05×
23New Hampshire~10K1.05×
24Tennessee~70K1.04×
25South Carolina~60K1.04×
26Arkansas~30K1.03×
27Illinois~100K1.01×
28Maryland~60K1.01×
29Michigan~100K1.00×
30Mississippi~30K1.00×
31Kansas~30K1.00×
32North Dakota~8K0.99×
33South Dakota~9K0.98×
34Wisconsin~60K0.96×
35Minnesota~50K0.95×
36Arizona~70K0.93×
37Idaho~20K0.91×
38Florida~200K0.90×
39Maine~10K0.90×
40Vermont~6K0.90×
41California~300K0.88×
42New Mexico~20K0.85×
43Colorado~50K0.83×
44Oregon~30K0.80×
45Washington~60K0.79×
46Montana~8K0.79×
47Nevada~20K0.76×
48Washington, District of Columbia~5K0.74×
49Alaska~5K0.73×
50Hawaii~9K0.66×
Fig. 06

Affinity by region

Affinity by region — Dance Moms, United States
0.66×1.00×1.35×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Dance Moms audience vs. the country average
#·InterestCategoryAffinity×
01JUMP Dance ConventionMusic & Radio62.46×
02Pyotr Ilyich TchaikovskyMusic & Radio46.90×
03NUVO Dance ConventionEvent43.21×
04Calum WorthyMovies & TV41.10×
05Laura MaranoMovies & TV33.17×
06Austin & AllyMovies & TV32.04×
07Dog with a BlogMovies & TV31.72×
08Liv and MaddieMovies & TV31.21×
09Teen Beach MovieMovies & TV30.29×
10St GermainMusic & Radio28.72×
11Mark BallasMovies & TV27.80×
12Cameron BoyceMovies & TV25.53×
13Bob the BuilderMovies & TV25.05×
14Debby RyanMovies & TV20.25×
15Ross LynchMovies & TV19.43×
16JoJo SiwaMovies & TV19.01×
17Peyton ListMovies & TV17.29×
18Dove CameronMovies & TV15.15×
19Dancing with the StarsMovies & TV9.72×
20Sabrina CarpenterMusic & Radio5.41×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Dance Moms audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Dance Moms audience vs. the country average · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.37×
CreativityOPEN1.33×
ExtroversionTHRILL1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Dance Moms audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.98×
Need for SecurityCONSERVATISM0.98×
Career OrientationPOWER1.04×
0×1.00× baseline2×
Appendix

Explore more audiences

More TV show audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Dance Moms over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/dance-moms-25760” · Methodology