Rascasse Audience Intelligence

GEICO Target Market in United States

GEICO has an estimated audience of 17.9M people in United States.

#3among Insurances in United States#192among brands in United States#211in Business & Career

The average GEICO fan in United States is 43.1 years old, balanced, and lives primarily in California.

By number of fans, GEICO ranks #3 among the 213 objects in Insurances in United States — 45.8× the group median.

Its fans are 0.9 years older than the group average of 42.2.

Women make up 45.2% of the fan base, 5.7 percentage points fewer than the group average.

Compared with the other 212 objects in Insurances, GEICO fans stand out for their interest in Trupanion, Farmers Insurance Group and USAA.

Most fans live in California, Florida, New York.

Top affinities include State Farm Insurance, Progressive Corporation, Allstate, with strongest over-indexing on State Farm Insurance (11.9× the country average).

Demographically, the GEICO audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Patriotism, Need for Security.

The typical GEICO fan in United States is balanced, around 43.1 years old, with strong Patriotism tendencies and a notable affinity for State Farm Insurance.

Category: Business & Career · Type: Brand · Subtype: Insurances

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
17.9M
in United States
Gender
45.2%♀
54.8% male
Age
43.1
average years
Country rank
#1870
among all objects in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of GEICO

45.2% are female, 54.8% are male, average age 43.1.

Fig. 02

Gender split

45.2%
Female
54.8%
Male
Demographic split for GEICO audience in United States
MetricValue
Female45.2%
Male54.8%
Average age43.1
Estimated audience size17.9M
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the GEICO audience in United States
Age bracketShare%
16-2410%
25-3420%
35-4421%
45-5424%
55+25%
Fig. 04

Worldwide distribution

94.0%

of the worldwide GEICO audience comes from United States.

Worldwide audience distribution share by country for GEICO
CountryShare
United States94.0%
China1.3%
Japan0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

GEICO customers by region in United States
#RegionReachAffinity×
01Florida~2M1.89×
02New Jersey~900K1.78×
03Maryland~600K1.78×
04New York~2M1.66×
05Connecticut~300K1.58×
06Hawaii~100K1.40×
07Alaska~50K1.34×
08Virginia~600K1.29×
09Arizona~500K1.28×
10Nevada~200K1.26×
11Georgia~700K1.25×
12North Carolina~700K1.24×
13Massachusetts~400K1.18×
14Vermont~40K1.16×
15South Carolina~300K1.14×
16Washington, District of Columbia~40K1.14×
17Louisiana~300K1.13×
18New Mexico~100K1.12×
19Delaware~60K1.11×
20California~2.5M1.09×
21Texas~1.5M1.09×
22Rhode Island~60K1.06×
23Wyoming~30K1.06×
24West Virginia~100K1.02×
25Maine~70K1.01×
26Oregon~200K0.98×
27Washington~400K0.91×
28New Hampshire~60K0.91×
29Idaho~90K0.90×
30Arkansas~100K0.88×
31Colorado~300K0.87×
32Kentucky~200K0.83×
33Mississippi~100K0.83×
34Utah~100K0.81×
35Tennessee~300K0.79×
36Alabama~200K0.79×
37Oklahoma~200K0.78×
38Missouri~200K0.75×
39Indiana~300K0.74×
40Ohio~500K0.73×
41Pennsylvania~500K0.72×
42Illinois~500K0.67×
43Kansas~100K0.67×
44Montana~40K0.67×
45Nebraska~70K0.66×
46Wisconsin~200K0.57×
47Minnesota~200K0.55×
48Iowa~90K0.53×
49South Dakota~20K0.50×
50Michigan~200K0.46×
Fig. 06

Affinity by region

Affinity by region — GEICO, United States
0.46×1.00×1.89×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the GEICO audience vs. the country average
#·InterestCategoryAffinity×
01State Farm InsuranceBusiness & Career11.90×
02Progressive CorporationBusiness & Career10.20×
03AllstateBusiness & Career9.54×
04Nationwide Mutual Insurance CompanyBusiness & Career9.14×
05National General InsuranceBusiness & Career8.69×
06Root InsuranceBusiness & Career8.47×
07TrupanionBusiness & Career8.42×
08Liberty MutualBusiness & Career8.03×
09TravelersBusiness & Career7.15×
10Farmers Insurance GroupBusiness & Career5.90×
11USAACars & Mobility5.63×
12T. Rowe PriceBusiness & Career5.37×
13Spider-Man: Brand New DayLiterature3.53×
14Vehicle insuranceCars & Mobility2.84×
15The UPS StoreShopping2.00×
16Staples (Canada)Business & Career1.84×
17CarMaxCars & Mobility1.69×
18RedditInternet & Social Media1.64×
19InsuranceBusiness & Career1.58×
20Psychology TodayHealth1.56×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the GEICO audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the GEICO audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.73×
Need for SecurityCONSERVATISM1.38×
SpiritualityBALANCE1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the GEICO audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.93×
Sports ActivityPOWER0.96×
Design AffinityPREMIUM0.96×
0×1.00× baseline2×
Appendix

Explore more audiences

More Insurances audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in GEICO over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/geico-206463” · Methodology