Rascasse Audience Intelligence

Vimeo Audience Demographics in United States

Vimeo has an estimated audience of 3.9M people in United States.

#21among TV / music streaming in United States
#223among websites & media in United States
#945in Movies & TV

The average Vimeo fan in United States is 43.7 years old, more male, and lives primarily in California.

By number of fans, Vimeo ranks #21 among the 75 objects in TV / music streaming in United States — 5.5× the group median.

Its fans are 6.8 years older than the group average of 36.9.

Women make up 44.1% of the fan base, 5.9 percentage points fewer than the group average.

Compared with the other 74 objects in TV / music streaming, Vimeo fans stand out for their interest in Paperless Post, Viber and Flipp.

Most fans live in California, New York, Texas.

Top affinities include Paperless Post, Viber, Dailymotion, with strongest over-indexing on Paperless Post (9.36× the country average).

Demographically, the Vimeo audience skews more male with an average age of 43.7, and over-indexes on personality traits such as Social Media Usage, Career Orientation.

The typical Vimeo fan in United States is more male, around 43.7 years old, with strong Social Media Usage tendencies and a notable affinity for Paperless Post.

Category: Movies & TV · Type: Website / Newspaper / Magazine · Subtype: TV / music streaming

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
3.9M
in United States
Gender
44.1%♀
55.9% male
Age
43.7
average years
Country rank
#8188
among all objects in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of Vimeo

44.1% are female, 55.9% are male, average age 43.7.

Fig. 02

Gender split

44.1%
Female
55.9%
Male
Demographic split for Vimeo audience in United States
MetricValue
Female44.1%
Male55.9%
Average age43.7
Estimated audience size3.9M
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the Vimeo audience in United States
Age bracketShare%
16-2414%
25-3415%
35-4418%
45-5423%
55+30%
Fig. 04

Worldwide distribution

23.8%

of the worldwide Vimeo audience comes from United States.

Worldwide audience distribution share by country for Vimeo
CountryShare
United States23.8%
China12.5%
Japan6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Vimeo fans by region: top regions in United States
#RegionReachAffinity×
01New York~300K1.45×
02Vermont~10K1.45×
03Washington, District of Columbia~10K1.38×
04Utah~50K1.30×
05California~600K1.28×
06Oregon~60K1.23×
07Colorado~80K1.21×
08Hawaii~20K1.20×
09Georgia~200K1.19×
10Washington~100K1.17×
11Massachusetts~90K1.17×
12Connecticut~50K1.17×
13New Jersey~100K1.12×
14Montana~10K1.08×
15Alaska~9K1.08×
16Virginia~100K1.06×
17Maine~20K1.05×
18Alabama~60K1.04×
19Idaho~20K1.02×
20New Hampshire~20K1.01×
21Tennessee~80K0.99×
22Pennsylvania~100K0.98×
23Illinois~100K0.98×
24Arizona~90K0.98×
25Missouri~70K0.98×
26Rhode Island~10K0.98×
27Florida~200K0.97×
28North Carolina~100K0.97×
29Kansas~30K0.97×
30Ohio~100K0.95×
31Michigan~100K0.95×
32Minnesota~60K0.95×
33Texas~200K0.94×
34Maryland~70K0.94×
35Louisiana~50K0.94×
36Arkansas~30K0.93×
37Wisconsin~60K0.88×
38South Carolina~50K0.87×
39South Dakota~9K0.87×
40New Mexico~20K0.84×
41Nebraska~20K0.84×
42Kentucky~40K0.83×
43Oklahoma~40K0.81×
44Nevada~30K0.81×
45Indiana~60K0.79×
46Mississippi~30K0.79×
47Iowa~30K0.77×
48West Virginia~20K0.74×
49Delaware~8K0.73×
50North Dakota~7K0.73×
Fig. 06

Affinity by region

Affinity by region — Vimeo, United States
0.73×1.00×1.45×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Vimeo audience vs. the country average
#·InterestCategoryAffinity×
01Paperless PostShopping9.36×
02ViberInternet & Social Media7.49×
03DailymotionMovies & TV6.80×
04FlippShopping5.75×
05CanvaTechnology & Electronics4.57×
06ZipRecruiterBusiness & Career4.51×
07Western UnionBusiness & Career4.22×
08SolitaireGames4.11×
09Video editing softwareTechnology & Electronics3.96×
10Great ClipsBeauty & Wellness3.13×
11Aéropostale (clothing)Fashion & Accessoires2.86×
12Google MapsInternet & Social Media2.09×
13Arby'sFood & Beverages2.07×
14Desktop computersTechnology & Electronics1.90×
15Buffalo Wild WingsFood & Beverages1.88×
16Staples (Canada)Business & Career1.57×
17CanadaTravel & Leisure1.53×
18National languagePolitics & Society1.53×
19Short filmMovies & TV1.51×
20REIFashion & Accessoires1.51×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Vimeo audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Vimeo audience vs. the country average · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.20×
Career OrientationPOWER1.19×
PatriotismCONSERVATISM1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Vimeo audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.87×
Design AffinityPREMIUM0.88×
MindfulnessBALANCE0.90×
0×1.00× baseline2×
Appendix

Explore more audiences

More TV / music streaming audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Vimeo over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/vimeo-18530” · Methodology