Rascasse Audience Intelligence

Casetify Target Market in United States

Casetify has an estimated audience of 3M people in United States.

#22among Software in United States
#1134among brands in United States#422in Technology & Electronics

The average Casetify fan in United States is 33.2 years old, more female, and lives primarily in California.

By number of fans, Casetify ranks #22 among the 189 objects in Software in United States — 5.2× the group median.

Its fans are 6.2 years younger than the group average of 39.4.

Women make up 66.7% of the fan base, 19.1 percentage points more than the group average.

Compared with the other 188 objects in Software, Casetify fans stand out for their interest in Sea Turtle Preservation Society, Urban Armor Gear and Petro-Canada.

Most fans live in California, Texas, New York.

Top affinities include Sea Turtle Preservation Society, Urban Armor Gear, Petro-Canada, with strongest over-indexing on Sea Turtle Preservation Society (71.43× the country average).

Demographically, the Casetify audience skews more female with an average age of 33.2, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality.

The typical Casetify fan in United States is more female, around 33.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Sea Turtle Preservation Society.

Category: Technology & Electronics · Type: Brand · Subtype: Software

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
3M
in United States
Gender
66.7%♀
33.3% male
Age
33.2
average years
Country rank
#10255
among all objects in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Casetify

66.7% are female, 33.3% are male, average age 33.2.

Fig. 02

Gender split

66.7%
Female
33.3%
Male
Demographic split for Casetify audience in United States
MetricValue
Female66.7%
Male33.3%
Average age33.2
Estimated audience size3M
Fig. 03

Age distribution

Ø 33.2
average years
Age distribution of the Casetify audience in United States
Age bracketShare%
16-2438%
25-3424%
35-4415%
45-5413%
55+10%
Fig. 04

Worldwide distribution

19.4%

of the worldwide Casetify audience comes from United States.

Worldwide audience distribution share by country for Casetify
CountryShare
United States19.4%
Japan18.6%
China16.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Casetify customers by region in United States
#RegionReachAffinity×
01Hawaii~20K1.58×
02California~500K1.37×
03Alabama~50K1.13×
04Washington~80K1.12×
05Utah~30K1.12×
06Kentucky~40K1.10×
07Texas~200K1.09×
08Tennessee~70K1.09×
09Massachusetts~70K1.08×
10New York~200K1.07×
11New Jersey~90K1.06×
12Alaska~7K1.06×
13West Virginia~20K1.05×
14Georgia~100K1.04×
15Arizona~70K1.04×
16North Carolina~100K1.03×
17Arkansas~30K1.03×
18North Dakota~7K1.03×
19Colorado~50K1.02×
20Virginia~80K1.01×
21Iowa~30K1.01×
22Nebraska~20K1.01×
23Illinois~100K1.00×
24Indiana~60K1.00×
25Oklahoma~40K1.00×
26Mississippi~30K1.00×
27Florida~200K0.99×
28Nevada~30K0.99×
29Pennsylvania~100K0.98×
30Louisiana~40K0.98×
31Minnesota~50K0.97×
32South Carolina~50K0.97×
33New Mexico~20K0.97×
34Connecticut~30K0.96×
35Wisconsin~50K0.95×
36Missouri~50K0.94×
37Kansas~20K0.94×
38Montana~9K0.93×
39New Hampshire~10K0.92×
40South Dakota~7K0.92×
41Wyoming~5K0.92×
42Maryland~50K0.91×
43Oregon~30K0.91×
44Idaho~10K0.91×
45Michigan~80K0.89×
46Rhode Island~8K0.88×
47Ohio~90K0.87×
48Delaware~7K0.83×
49Maine~10K0.80×
50Washington, District of Columbia~5K0.80×
Fig. 06

Affinity by region

Affinity by region — Casetify, United States
0.80×1.00×1.58×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Casetify audience vs. the country average
#·InterestCategoryAffinity×
01Sea Turtle Preservation SocietyNGO / Political Party71.43×
02Urban Armor GearTechnology & Electronics70.18×
03Petro-CanadaCars & Mobility60.47×
04Rifle Paper Co.Home & Garden29.83×
05Society6Shopping23.82×
06BellroyHome & Garden22.35×
07Screen protectorTechnology & Electronics22.07×
08OtterBoxTechnology & Electronics21.78×
09Anker (mobile chargers)Technology & Electronics12.18×
10RedbubbleLiterature11.89×
11Tokyo Disney ResortTravel & Leisure10.38×
12BaubleBarShopping8.62×
13FossilFashion & Accessoires7.57×
14Apple StoreShopping5.92×
15Millie Bobby BrownMovies & TV3.29×
16Makeup TutorialsBeauty & Wellness2.63×
17YouTube MusicInternet & Social Media2.45×
18Harry PotterMovies & TV1.71×
19MarshallsFashion & Accessoires1.68×
20Eastern Time ZonePolitics & Society1.60×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Casetify audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Casetify audience vs. the country average · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.36×
Early Adopter MentalityPOWER1.30×
Design AffinityPREMIUM1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Casetify audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.66×
Need for SecurityCONSERVATISM0.70×
Risk AppetiteTHRILL0.75×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Casetify over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/casetify-21450” · Methodology