Rascasse Audience Intelligence

Academy Awards Audience in United States

Academy Awards has an estimated audience of 1M people in United States.

#10among Award in United States#264among events in United States#4217in Movies & TV

The average Academy Awards fan in United States is 41.2 years old, more female, and lives primarily in California.

By number of fans, Academy Awards ranks #10 among the 122 objects in Award in United States — 21.0× the group median.

Women make up 57.8% of the fan base, 1.7 percentage points more than the group average.

Compared with the other 121 objects in Award, Academy Awards fans stand out for their interest in Oxford Street, Jodie Foster and Matthew Rhys.

Interest is seasonal: January, February and March account for 62% of the year's searches, June is the quietest month.

Most fans live in California, New York, Texas.

Top affinities include Oxford Street, Jodie Foster, Matthew Rhys, with strongest over-indexing on Oxford Street (4.4× the country average).

Demographically, the Academy Awards audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Creativity, Pet Ownership.

The typical Academy Awards fan in United States is more female, around 41.2 years old, with strong Creativity tendencies and a notable affinity for Oxford Street.

Category: Movies & TV · Type: Event · Subtype: Award

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
1M
in United States
Gender
57.8%♀
42.2% male
Age
41.2
average years
Country rank
#23215
among all objects in United States
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Academy Awards fans

57.8% are female, 42.2% are male, average age 41.2.

Fig. 02

Gender split

57.8%
Female
42.2%
Male
Demographic split for Academy Awards audience in United States
MetricValue
Female57.8%
Male42.2%
Average age41.2
Estimated audience size1M
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Academy Awards audience in United States
Age bracketShare%
16-2419%
25-3417%
35-4418%
45-5421%
55+25%
Fig. 04

Worldwide distribution

4.3%

of the worldwide Academy Awards audience comes from United States.

Worldwide audience distribution share by country for Academy Awards
CountryShare
China16.4%
Argentina5.2%
United States4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Academy Awards fans by region: top regions in United States
#RegionReachAffinity×
01California~200K1.50×
02Washington, District of Columbia~3K1.40×
03Oregon~20K1.34×
04New York~80K1.31×
05Connecticut~10K1.29×
06Washington~30K1.26×
07Massachusetts~30K1.26×
08Vermont~2K1.22×
09Illinois~50K1.21×
10Colorado~20K1.15×
11Delaware~3K1.12×
12New Jersey~30K1.11×
13Minnesota~20K1.09×
14Maine~5K1.09×
15Hawaii~5K1.08×
16New Hampshire~4K1.08×
17Virginia~30K1.06×
18Rhode Island~3K1.04×
19Maryland~20K1.03×
20Utah~10K1.03×
21Pennsylvania~40K1.02×
22Arizona~20K1.02×
23Wisconsin~20K1.02×
24Missouri~20K1.00×
25Montana~3K0.98×
26Kansas~9K0.97×
27New Mexico~6K0.95×
28Nebraska~6K0.95×
29Georgia~30K0.94×
30Nevada~9K0.94×
31Texas~70K0.93×
32Louisiana~10K0.93×
33South Dakota~3K0.93×
34Michigan~30K0.92×
35Florida~60K0.91×
36Idaho~5K0.91×
37Alaska~2K0.90×
38North Dakota~2K0.89×
39Ohio~30K0.88×
40Oklahoma~10K0.87×
41Indiana~20K0.85×
42Alabama~10K0.85×
43Iowa~8K0.85×
44Arkansas~8K0.84×
45North Carolina~30K0.83×
46South Carolina~10K0.83×
47Tennessee~20K0.81×
48West Virginia~4K0.81×
49Kentucky~10K0.79×
50Mississippi~7K0.78×
Fig. 06

Affinity by region

Affinity by region — Academy Awards, United States
0.78×1.00×1.50×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Academy Awards audience vs. the country average
#·InterestCategoryAffinity×
01Oxford StreetTravel & Leisure4.40×
02Jodie FosterMovies & TV2.77×
03Matthew RhysMovies & TV2.46×
04Diane KeatonMovies & TV1.89×
05Leonardo DiCaprioMovies & TV1.89×
06MilanTravel & Leisure1.89×
07Golden Globe AwardMovies & TV1.82×
08Demi MooreMovies & TV1.80×
09Brad PittMovies & TV1.74×
10Philadelphia 76ersSports1.73×
11Robert RedfordMovies & TV1.68×
12Jennifer AnistonMovies & TV1.61×
13ManhattanTravel & Leisure1.60×
14Bruce WillisMovies & TV1.59×
15The Gilded AgeMovies & TV1.57×
16Ana de ArmasMovies & TV1.57×
17Millie Bobby BrownMovies & TV1.55×
18Makeup TutorialsBeauty & Wellness1.54×
19ZendayaMovies & TV1.54×
20Chuck NorrisMovies & TV1.52×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Academy Awards audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Academy Awards audience vs. the country average · What stands out
TraitClusterDeviationScore
CreativityOPEN1.05×
Pet OwnershipJOY1.05×
ExtroversionTHRILL1.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Academy Awards audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.82×
Career OrientationPOWER0.83×
Need for SecurityCONSERVATISM0.83×
0×1.00× baseline2×
Appendix

Explore more audiences

More Award audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Academy Awards over the last 12 months. Modelled, not counted; people interested in several events count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/academy-awards-5003” · Methodology