Rascasse Audience Intelligence

IU (singer) Audience in United States

IU (singer) has an estimated audience of 2.2M people in United States.

#145among Singer-songwriter in United States
#2330among people in United States#1320in Music & Radio

The average IU (singer) fan in United States is 31.4 years old, more female, and lives primarily in California.

Its fans are 5.5 years younger than the group average of 36.9.

Women make up 70.2% of the fan base, 12.3 percentage points more than the group average.

Compared with the other 7767 objects in Singer-songwriter, IU (singer) fans stand out for their interest in Lee Jong-suk, Park Ji-min and Song Hye-kyo.

Most fans live in California, Indiana, Texas.

Top affinities include Lee Jong-suk, Park Ji-min, Song Hye-kyo, with strongest over-indexing on Lee Jong-suk (39.6× the country average).

Demographically, the IU (singer) audience skews more female with an average age of 31.4, and over-indexes on personality traits such as Travelling, Quality Awareness.

The typical IU (singer) fan in United States is more female, around 31.4 years old, with strong Travelling tendencies and a notable affinity for Lee Jong-suk.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
2.2M
in United States
Gender
70.2%♀
29.8% male
Age
31.4
average years
Country rank
#13746
among all objects in United States
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of IU (singer) fans

70.2% are female, 29.8% are male, average age 31.4.

Fig. 02

Gender split

70.2%
Female
29.8%
Male
Demographic split for IU (singer) audience in United States
MetricValue
Female70.2%
Male29.8%
Average age31.4
Estimated audience size2.2M
Fig. 03

Age distribution

Ø 31.4
average years
Age distribution of the IU (singer) audience in United States
Age bracketShare%
16-2448%
25-3419%
35-4412%
45-5410%
55+11%
Fig. 04

Worldwide distribution

10.9%

of the worldwide IU (singer) audience comes from United States.

Worldwide audience distribution share by country for IU (singer)
CountryShare
Japan22.9%
United States10.9%
Taiwan5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

IU (singer) fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~400K9.24×
02Hawaii~20K2.20×
03California~400K1.64×
04Illinois~100K1.27×
05Washington~60K1.22×
06Washington, District of Columbia~5K1.18×
07New York~200K1.17×
08New Jersey~70K1.11×
09Georgia~80K1.09×
10Texas~200K1.08×
11Maryland~40K1.08×
12Virginia~60K1.07×
13Massachusetts~50K1.04×
14Nevada~20K1.04×
15Kentucky~30K1.03×
16Florida~100K0.91×
17Connecticut~20K0.90×
18Pennsylvania~70K0.87×
19North Carolina~60K0.86×
20Arizona~40K0.86×
21Oregon~20K0.83×
22Alaska~4K0.80×
23Michigan~50K0.79×
24Minnesota~30K0.79×
25Ohio~60K0.78×
26Utah~20K0.78×
27Oklahoma~20K0.77×
28Tennessee~30K0.75×
29Colorado~30K0.75×
30Rhode Island~5K0.75×
31Delaware~5K0.75×
32Louisiana~20K0.73×
33Missouri~30K0.71×
34Wisconsin~30K0.69×
35Alabama~20K0.69×
36New Mexico~9K0.69×
37Arkansas~10K0.68×
38Nebraska~9K0.68×
39Mississippi~10K0.67×
40Kansas~10K0.67×
41South Carolina~20K0.66×
42North Dakota~3K0.66×
43Vermont~3K0.66×
44South Dakota~4K0.65×
45New Hampshire~5K0.64×
46Iowa~10K0.63×
47Idaho~8K0.63×
48Maine~5K0.59×
49West Virginia~7K0.58×
50Montana~4K0.57×
Fig. 06

Affinity by region

Affinity by region — IU (singer), United States
0.57×1.00×9.24×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the IU (singer) audience vs. the country average
#·InterestCategoryAffinity×
01Lee Jong-sukMovies & TV39.60×
02Park Ji-minMusic & Radio37.88×
03Song Hye-kyoFashion & Accessoires36.96×
04Song Joong-kiMovies & TV36.62×
05JYP EntertainmentMovies & TV32.49×
06South China Morning PostNews27.08×
07BaiduInternet & Social Media21.94×
08TaobaoShopping21.20×
09Girls' GenerationMusic & Radio20.96×
10BeamsFashion & Accessoires20.64×
11The HolidayMovies & TV19.53×
12AllkpopMusic & Radio19.47×
13EnhypenMusic & Radio18.83×
14Stray KidsMusic & Radio17.72×
15BTSMusic & Radio17.64×
16Este, VenetoTravel & Leisure16.96×
17Priyanka ChopraMovies & TV15.83×
18Korean dramaMovies & TV12.36×
19Hot TopicShopping8.05×
20K-popMusic & Radio7.05×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the IU (singer) audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the IU (singer) audience vs. the country average · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.53×
Quality AwarenessPREMIUM1.24×
Convenience OrientationPREMIUM1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the IU (singer) audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.62×
Risk AppetiteTHRILL0.81×
Career OrientationPOWER0.83×
0×1.00× baseline2×
Appendix

Explore more audiences

More Singer-songwriter audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in IU (singer) over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/iu-singer-39671” · Methodology