Rascasse Audience Intelligence

Despicable Me (franchise) Viewer Demographics in United States

Despicable Me (franchise) has an estimated audience of 3.2M people in United States.

#36among Animation in United States
#482among movies & series in United States#1324in Movies & TV

The average Despicable Me (franchise) fan in United States is 39.8 years old, more female, and lives primarily in California.

By number of fans, Despicable Me (franchise) ranks #37 among the 819 objects in Animation in United States — 1.3× the group median.

Its fans are 4.4 years older than the group average of 35.4.

Women make up 56.2% of the fan base, 2.0 percentage points more than the group average.

Compared with the other 818 objects in Animation, Despicable Me (franchise) fans stand out for their interest in Rio 2, Shark Tale and Ice Age (franchise).

Most fans live in California, Texas, Florida.

Top affinities include Rio 2, Meet the Robinsons, Shark Tale, with strongest over-indexing on Rio 2 (233.88× the country average).

Demographically, the Despicable Me (franchise) audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Spirituality, Convenience Orientation.

The typical Despicable Me (franchise) fan in United States is more female, around 39.8 years old, with strong Spirituality tendencies and a notable affinity for Rio 2.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
3.2M
in United States
Gender
56.2%♀
43.8% male
Age
39.8
average years
Country rank
#9855
among all objects in United States
Fig. 01

Search interest · 12-month trend

+34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Despicable Me (franchise) viewers

56.2% are female, 43.8% are male, average age 39.8.

Fig. 02

Gender split

56.2%
Female
43.8%
Male
Demographic split for Despicable Me (franchise) audience in United States
MetricValue
Female56.2%
Male43.8%
Average age39.8
Estimated audience size3.2M
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Despicable Me (franchise) audience in United States
Age bracketShare%
16-2415%
25-3422%
35-4426%
45-5420%
55+17%
Fig. 04

Worldwide distribution

45.7%

of the worldwide Despicable Me (franchise) audience comes from United States.

Worldwide audience distribution share by country for Despicable Me (franchise)
CountryShare
United States45.7%
United Kingdom9.1%
Australia3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Despicable Me (franchise) fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~90K1.29×
02Utah~40K1.29×
03Texas~300K1.23×
04Oklahoma~50K1.18×
05New Mexico~20K1.18×
06Idaho~20K1.17×
07Nevada~40K1.16×
08California~400K1.15×
09Kansas~30K1.10×
10Alabama~50K1.09×
11Arkansas~30K1.08×
12Nebraska~20K1.08×
13Colorado~60K1.07×
14Indiana~70K1.06×
15Wyoming~6K1.06×
16Louisiana~50K1.04×
17Mississippi~30K1.04×
18Kentucky~40K1.03×
19Iowa~30K1.03×
20Alaska~7K1.03×
21Tennessee~70K1.02×
22Illinois~100K1.00×
23Georgia~100K1.00×
24Missouri~60K1.00×
25Ohio~100K0.99×
26Michigan~100K0.99×
27Oregon~40K0.99×
28South Dakota~8K0.99×
29Florida~200K0.98×
30North Carolina~100K0.98×
31Wisconsin~60K0.98×
32Montana~10K0.97×
33North Dakota~7K0.97×
34Washington~70K0.96×
35South Carolina~50K0.96×
36Maryland~60K0.93×
37Minnesota~50K0.93×
38Pennsylvania~100K0.92×
39New Jersey~80K0.92×
40Connecticut~30K0.92×
41West Virginia~20K0.92×
42Hawaii~10K0.91×
43Virginia~80K0.90×
44New Hampshire~10K0.87×
45Delaware~8K0.86×
46New York~200K0.85×
47Maine~10K0.85×
48Massachusetts~60K0.84×
49Rhode Island~9K0.83×
50Vermont~5K0.79×
Fig. 06

Affinity by region

Affinity by region — Despicable Me (franchise), United States
0.79×1.00×1.29×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Despicable Me (franchise) audience vs. the country average
#·InterestCategoryAffinity×
01Rio 2Movies & TV233.88×
02Meet the RobinsonsMovies & TV122.21×
03Shark TaleMovies & TV112.79×
04DumboMovies & TV69.17×
05Wreck-It RalphMovies & TV52.11×
06Pinky and the BrainMovies & TV50.02×
07Ice Age (franchise)Movies & TV45.30×
08The Princess and the FrogMovies & TV27.57×
09Roald DahlLiterature26.24×
10Hotel TransylvaniaMovies & TV20.58×
11Dolph LundgrenMovies & TV20.12×
12ZootopiaMovies & TV20.00×
13MegamindMovies & TV20.00×
14Ghostbusters (franchise)Movies & TV17.46×
15Minions (film)Movies & TV14.21×
16Scooby-DooMovies & TV12.18×
17MonstersMovies & TV11.96×
18Toy Story (franchise)Movies & TV11.42×
19Anne HathawayMovies & TV5.41×
20Britney SpearsMusic & Radio4.08×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Despicable Me (franchise) audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Despicable Me (franchise) audience vs. the country average · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE3.08×
Convenience OrientationPREMIUM1.50×
CreativityOPEN1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Despicable Me (franchise) audience vs. the country average · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.59×
Luxury OrientationPREMIUM0.65×
Quality AwarenessPREMIUM0.70×
0×1.00× baseline2×
Appendix

Explore more audiences

More Animation audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Despicable Me (franchise) over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/despicable-me-franchise-20856” · Methodology