Rascasse Audience Intelligence

Medicube Target Market in United States

Medicube has an estimated audience of 3M people in United States.

#36among Cosmetics in United States
#1127among brands in United States#172in Beauty & Wellness

The average Medicube fan in United States is 35.1 years old, more female, and lives primarily in California.

By number of fans, Medicube ranks #36 among the 185 objects in Cosmetics in United States — 1.8× the group median.

Its fans are 1.2 years older than the group average of 33.9.

Women make up 63.8% of the fan base, 17.4 percentage points fewer than the group average.

Compared with the other 184 objects in Cosmetics, Medicube fans stand out for their interest in Eucerin, Avène and Dermalogica.

Most fans live in California, Texas, Florida.

Top affinities include Eucerin, Avène, Dermalogica, with strongest over-indexing on Eucerin (29.64× the country average).

Demographically, the Medicube audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Price Sensitivity, Mindfulness.

The typical Medicube fan in United States is more female, around 35.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Eucerin.

Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
3M
in United States
Gender
63.8%♀
36.2% male
Age
35.1
average years
Country rank
#10161
among all objects in United States
Fig. 01

Search interest · 12-month trend

+101%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Medicube

63.8% are female, 36.2% are male, average age 35.1.

Fig. 02

Gender split

63.8%
Female
36.2%
Male
Demographic split for Medicube audience in United States
MetricValue
Female63.8%
Male36.2%
Average age35.1
Estimated audience size3M
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the Medicube audience in United States
Age bracketShare%
16-2434%
25-3419%
35-4419%
45-5416%
55+12%
Fig. 04

Worldwide distribution

31.0%

of the worldwide Medicube audience comes from United States.

Worldwide audience distribution share by country for Medicube
CountryShare
United States31.0%
United Kingdom11.9%
Brazil10.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Medicube customers by region in United States
#RegionReachAffinity×
01Mississippi~40K1.50×
02Louisiana~60K1.35×
03Alabama~60K1.29×
04California~500K1.28×
05Texas~300K1.24×
06New York~200K1.22×
07Georgia~100K1.22×
08Florida~200K1.21×
09New Jersey~100K1.21×
10Tennessee~80K1.18×
11Kentucky~50K1.16×
12Arkansas~30K1.13×
13South Carolina~50K1.11×
14West Virginia~20K1.09×
15North Dakota~8K1.09×
16Massachusetts~70K1.08×
17Hawaii~10K1.08×
18Illinois~100K1.07×
19Oklahoma~40K1.07×
20Connecticut~30K1.07×
21Nevada~30K1.06×
22North Carolina~100K1.04×
23Virginia~80K1.00×
24Maryland~60K1.00×
25Arizona~70K0.99×
26Kansas~30K0.99×
27Indiana~60K0.96×
28Minnesota~50K0.96×
29Nebraska~20K0.95×
30Utah~30K0.94×
31Washington~60K0.93×
32Missouri~50K0.93×
33Pennsylvania~100K0.92×
34Delaware~8K0.91×
35Ohio~90K0.89×
36Iowa~30K0.89×
37Michigan~80K0.87×
38Rhode Island~8K0.87×
39Alaska~6K0.87×
40South Dakota~7K0.85×
41Wyoming~4K0.85×
42Wisconsin~40K0.84×
43Colorado~40K0.83×
44New Mexico~20K0.83×
45Idaho~10K0.82×
46Montana~8K0.81×
47New Hampshire~10K0.80×
48Oregon~30K0.79×
49Maine~9K0.77×
50Washington, District of Columbia~5K0.73×
Fig. 06

Affinity by region

Affinity by region — Medicube, United States
0.73×1.00×1.50×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Medicube audience vs. the country average
#·InterestCategoryAffinity×
01EucerinBeauty & Wellness29.64×
02AvèneBeauty & Wellness20.46×
03DermalogicaBeauty & Wellness19.10×
04CaudalieBeauty & Wellness16.74×
05KérastaseBeauty & Wellness14.22×
06SkinCeuticalsBeauty & Wellness13.25×
07International educationBusiness & Career12.62×
08Kendall JennerFashion & Accessoires8.96×
09MoisturizerHome & Garden8.15×
10Lip glossBeauty & Wellness7.47×
11Natural foodsFood & Beverages7.18×
12Affiliate marketingBusiness & Career6.85×
13Millie Bobby BrownMovies & TV6.43×
14Anti-aging creamBeauty & Wellness6.30×
15CVS PharmacyShopping4.21×
16Domino's PizzaFood & Beverages3.78×
17ULTA BeautyBeauty & Wellness3.77×
18Personal careHealth3.74×
19Pizza HutFood & Beverages3.28×
20TikTokInternet & Social Media2.96×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Medicube audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Medicube audience vs. the country average · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.35×
MindfulnessBALANCE2.04×
Luxury OrientationPREMIUM2.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Medicube audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.39×
Need for SecurityCONSERVATISM0.77×
IndividualismJOY0.82×
0×1.00× baseline2×
Appendix

Explore more audiences

More Cosmetics audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Medicube over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/medicube-10132730” · Methodology