Rascasse Audience Intelligence

Big Brother (TV series) Viewer Demographics in United States

Big Brother (TV series) has an estimated audience of 4.2M people in United States.

#14among TV show in United States#306among movies & series in United States#892in Movies & TV

The average Big Brother (TV series) fan in United States is 39.6 years old, more female, and lives primarily in California.

By number of fans, Big Brother (TV series) ranks #14 among the 246 objects in TV show in United States — 11.3× the group median.

Women make up 60.8% of the fan base, 4.7 percentage points more than the group average.

Compared with the other 245 objects in TV show, Big Brother (TV series) fans stand out for their interest in Idols (TV series), Hot Chocolate (band) and The Mirror (1975 film).

Interest is seasonal: July, August and September account for 61% of the year's searches, December is the quietest month.

Most fans live in California, Texas, Florida.

Top affinities include Undercover Boss, Idols (TV series), Hot Chocolate (band), with strongest over-indexing on Undercover Boss (23.26× the country average).

Demographically, the Big Brother (TV series) audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Spirituality, Extroversion.

The typical Big Brother (TV series) fan in United States is more female, around 39.6 years old, with strong Spirituality tendencies and a notable affinity for Undercover Boss.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV show

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
4.2M
in United States
Gender
60.8%♀
39.2% male
Age
39.6
average years
Country rank
#7792
among all objects in United States
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Big Brother (TV series) viewers

60.8% are female, 39.2% are male, average age 39.6.

Fig. 02

Gender split

60.8%
Female
39.2%
Male
Demographic split for Big Brother (TV series) audience in United States
MetricValue
Female60.8%
Male39.2%
Average age39.6
Estimated audience size4.2M
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Big Brother (TV series) audience in United States
Age bracketShare%
16-2423%
25-3418%
35-4417%
45-5419%
55+23%
Fig. 04

Worldwide distribution

23.1%

of the worldwide Big Brother (TV series) audience comes from United States.

Worldwide audience distribution share by country for Big Brother (TV series)
CountryShare
Brazil23.1%
United States23.1%
Portugal13.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Big Brother (TV series) fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~80K1.60×
02Louisiana~90K1.49×
03Kentucky~80K1.36×
04Iowa~50K1.34×
05Indiana~100K1.32×
06Ohio~200K1.31×
07Maine~20K1.28×
08South Carolina~90K1.23×
09Tennessee~100K1.21×
10Kansas~40K1.21×
11Missouri~90K1.20×
12Arkansas~50K1.19×
13South Dakota~10K1.19×
14Delaware~10K1.18×
15Massachusetts~100K1.15×
16Pennsylvania~200K1.14×
17Minnesota~80K1.13×
18Nebraska~30K1.13×
19North Carolina~200K1.09×
20Michigan~100K1.05×
21New Hampshire~20K1.05×
22Wisconsin~80K1.03×
23West Virginia~20K1.02×
24Connecticut~50K1.01×
25New Jersey~100K0.99×
26Maryland~80K0.99×
27Rhode Island~10K0.99×
28Vermont~8K0.98×
29Florida~300K0.96×
30Alabama~60K0.94×
31North Dakota~9K0.92×
32Texas~300K0.91×
33Illinois~100K0.91×
34Virginia~100K0.89×
35Arizona~90K0.89×
36Nevada~40K0.89×
37Oregon~50K0.88×
38New York~200K0.87×
39Georgia~100K0.87×
40Mississippi~30K0.87×
41Washington~80K0.84×
42Washington, District of Columbia~7K0.75×
43Utah~30K0.73×
44California~400K0.72×
45Colorado~50K0.71×
46Idaho~20K0.70×
47New Mexico~20K0.64×
48Montana~9K0.62×
49Hawaii~10K0.61×
50Alaska~5K0.58×
Fig. 06

Affinity by region

Affinity by region — Big Brother (TV series), United States
0.58×1.00×1.60×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Big Brother (TV series) audience vs. the country average
#·InterestCategoryAffinity×
01Undercover BossMovies & TV23.26×
02Idols (TV series)Movies & TV22.90×
03Hot Chocolate (band)Music & Radio18.61×
04The Mirror (1975 film)Movies & TV18.14×
05Face Off (TV series)Movies & TV17.06×
06SnookiFashion & Accessoires13.72×
07Betrayal (TV series)Movies & TV12.72×
08Monkey (TV series)Movies & TV11.69×
09Rebel WilsonMovies & TV11.25×
10Celebrity Big BrotherMovies & TV10.42×
11Unforgettable (2011 TV series)Movies & TV10.27×
12The Challenge (TV series)Movies & TV9.18×
13NCIS (franchise)Movies & TV7.38×
14The HillsMovies & TV6.11×
15Georgie & Mandy's First MarriageMovies & TV4.51×
16Evolutionary psychologyHealth2.61×
17CognitionHealth2.50×
18Natural selectionPolitics & Society2.44×
19ChildbirthKids & Family2.37×
20Dolly PartonMusic & Radio2.07×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Big Brother (TV series) audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Big Brother (TV series) audience vs. the country average · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.60×
ExtroversionTHRILL1.53×
MindfulnessBALANCE1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Big Brother (TV series) audience vs. the country average · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.93×
Luxury OrientationPREMIUM0.94×
SustainabilityBALANCE0.95×
0×1.00× baseline2×
Appendix

Explore more audiences

More TV show audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Big Brother (TV series) over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/big-brother-tv-series-25723” · Methodology