Rascasse Audience Intelligence

Kat Von D Target Market in United States

Kat Von D has an estimated audience of 6.1M people in United States.

#27among Cosmetics in United States
#617among brands in United States#127in Beauty & Wellness

The average Kat Von D fan in United States is 33.8 years old, more female, and lives primarily in California.

By number of fans, Kat Von D ranks #27 among the 185 objects in Cosmetics in United States — 3.3× the group median.

Women make up 64.4% of the fan base, 16.9 percentage points fewer than the group average.

Compared with the other 184 objects in Cosmetics, Kat Von D fans stand out for their interest in Warriors (novel series), Catherine O'Hara and South Korea.

Interest is seasonal: October, November and December account for 37% of the year's searches, September is the quietest month.

Most fans live in California, Texas, Florida.

Top affinities include Warriors (novel series), Catherine O'Hara, South Korea, with strongest over-indexing on Warriors (novel series) (3.55× the country average).

Demographically, the Kat Von D audience skews more female with an average age of 33.8, and over-indexes on personality traits such as Extroversion, Pet Ownership.

The typical Kat Von D fan in United States is more female, around 33.8 years old, with strong Extroversion tendencies and a notable affinity for Warriors (novel series).

Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
6.1M
in United States
Gender
64.4%♀
35.6% male
Age
33.8
average years
Country rank
#5677
among all objects in United States
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Kat Von D

64.4% are female, 35.6% are male, average age 33.8.

Fig. 02

Gender split

64.4%
Female
35.6%
Male
Demographic split for Kat Von D audience in United States
MetricValue
Female64.4%
Male35.6%
Average age33.8
Estimated audience size6.1M
Fig. 03

Age distribution

Ø 33.8
average years
Age distribution of the Kat Von D audience in United States
Age bracketShare%
16-2432%
25-3426%
35-4419%
45-5415%
55+8%
Fig. 04

Worldwide distribution

62.6%

of the worldwide Kat Von D audience comes from United States.

Worldwide audience distribution share by country for Kat Von D
CountryShare
United States62.6%
United Kingdom13.2%
Canada5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Kat Von D customers by region in United States
#RegionReachAffinity×
01Indiana~300K2.36×
02Kentucky~200K1.84×
03New Mexico~50K1.41×
04Arizona~200K1.38×
05Oklahoma~90K1.21×
06West Virginia~40K1.21×
07Ohio~300K1.20×
08California~900K1.18×
09Nevada~70K1.17×
10Idaho~40K1.15×
11Oregon~90K1.11×
12Tennessee~100K1.09×
13Colorado~100K1.08×
14Texas~400K1.06×
15Alabama~100K1.05×
16Arkansas~60K1.05×
17Montana~20K1.03×
18Alaska~10K1.03×
19Washington~100K1.01×
20Missouri~100K0.99×
21Kansas~50K0.99×
22Utah~60K0.98×
23North Dakota~10K0.98×
24Wyoming~10K0.98×
25Nebraska~30K0.94×
26Illinois~200K0.92×
27Michigan~200K0.92×
28Iowa~50K0.92×
29New Hampshire~20K0.92×
30Louisiana~80K0.91×
31South Dakota~10K0.90×
32Pennsylvania~200K0.89×
33Mississippi~50K0.88×
34Maine~20K0.88×
35Wisconsin~90K0.87×
36North Carolina~200K0.86×
37Florida~300K0.85×
38Georgia~200K0.85×
39Rhode Island~20K0.85×
40Virginia~100K0.82×
41Connecticut~50K0.82×
42South Carolina~80K0.81×
43Hawaii~20K0.81×
44Delaware~10K0.81×
45Minnesota~80K0.80×
46Vermont~9K0.80×
47Massachusetts~100K0.74×
48Maryland~80K0.73×
49New York~300K0.71×
50New Jersey~100K0.70×
Fig. 06

Affinity by region

Affinity by region — Kat Von D, United States
0.70×1.00×2.36×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Kat Von D audience vs. the country average
#·InterestCategoryAffinity×
01Warriors (novel series)Literature3.55×
02Catherine O'HaraMovies & TV2.94×
03South KoreaTravel & Leisure2.80×
04Spirit HalloweenKids & Family2.74×
05Makeup TutorialsBeauty & Wellness2.65×
06Body artBeauty & Wellness2.38×
07Millie Bobby BrownMovies & TV2.25×
08Fashion NovaShopping2.15×
09ZendayaMovies & TV2.03×
10ULTA BeautyBeauty & Wellness1.98×
11Self-loveHealth1.89×
12Britney SpearsMusic & Radio1.87×
13SephoraShopping1.76×
14Walt Disney WorldTravel & Leisure1.66×
15Food and drinkFood & Beverages1.65×
16Video gamesGames1.57×
17Harry PotterMovies & TV1.57×
18Rock musicMusic & Radio1.52×
19Outdoor recreationSports1.50×
20EducationBusiness & Career1.50×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Kat Von D audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Kat Von D audience vs. the country average · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.05×
Pet OwnershipJOY1.40×
MindfulnessBALANCE1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Kat Von D audience vs. the country average · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.75×
Career OrientationPOWER0.80×
DIY MentalityTHRILL0.93×
0×1.00× baseline2×
Appendix

Explore more audiences

More Cosmetics audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Kat Von D over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/kat-von-d-11763” · Methodology