Rascasse Audience Intelligence

Alo Yoga Target Market in United States

Alo Yoga has an estimated audience of 4.2M people in United States.

#1among Yoga in United States
#871among brands in United States#686in Sports

The average Alo Yoga fan in United States is 40.1 years old, more female, and lives primarily in California.

By number of fans, Alo Yoga ranks #1 among the 9 objects in Yoga in United States — 183.4× the group median.

Its fans are 3.1 years older than the group average of 37.0.

Women make up 60.7% of the fan base, 2.2 percentage points fewer than the group average.

Compared with the other 8 objects in Yoga, Alo Yoga fans stand out for their interest in Pandora, Property finder and Philanthropy.

Most fans live in California, New York, Florida.

Top affinities include Pandora, Natural foods, Property finder, with strongest over-indexing on Pandora (2.52× the country average).

Demographically, the Alo Yoga audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Mindfulness, Indulgence.

The typical Alo Yoga fan in United States is more female, around 40.1 years old, with strong Mindfulness tendencies and a notable affinity for Pandora.

Category: Sports · Type: Brand · Subtype: Yoga

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
4.2M
in United States
Gender
60.7%♀
39.3% male
Age
40.1
average years
Country rank
#7886
among all objects in United States
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Alo Yoga

60.7% are female, 39.3% are male, average age 40.1.

Fig. 02

Gender split

60.7%
Female
39.3%
Male
Demographic split for Alo Yoga audience in United States
MetricValue
Female60.7%
Male39.3%
Average age40.1
Estimated audience size4.2M
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Alo Yoga audience in United States
Age bracketShare%
16-2419%
25-3419%
35-4420%
45-5420%
55+21%
Fig. 04

Worldwide distribution

41.0%

of the worldwide Alo Yoga audience comes from United States.

Worldwide audience distribution share by country for Alo Yoga
CountryShare
United States41.0%
Canada5.1%
China4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Alo Yoga customers by region in United States
#RegionReachAffinity×
01New York~600K2.56×
02Hawaii~40K2.41×
03California~1M2.39×
04New Jersey~200K2.10×
05Washington, District of Columbia~20K2.06×
06Florida~500K2.00×
07Massachusetts~200K1.84×
08Nevada~70K1.68×
09Illinois~200K1.48×
10Connecticut~60K1.35×
11Texas~400K1.33×
12Arizona~100K1.18×
13Maryland~90K1.11×
14Colorado~70K1.03×
15Pennsylvania~200K1.02×
16Washington~90K0.97×
17Virginia~100K0.96×
18Michigan~100K0.94×
19Rhode Island~10K0.92×
20Georgia~100K0.91×
21Minnesota~60K0.91×
22North Carolina~100K0.87×
23Utah~30K0.85×
24Tennessee~70K0.83×
25New Hampshire~10K0.81×
26Delaware~10K0.80×
27Ohio~100K0.78×
28Alabama~50K0.78×
29South Carolina~50K0.76×
30Mississippi~30K0.76×
31Missouri~60K0.75×
32Oklahoma~40K0.73×
33Louisiana~40K0.72×
34Oregon~40K0.72×
35Wisconsin~50K0.71×
36North Dakota~7K0.71×
37Nebraska~20K0.68×
38Kentucky~40K0.67×
39Arkansas~20K0.66×
40Indiana~60K0.65×
41Vermont~5K0.65×
42Iowa~30K0.63×
43Kansas~20K0.63×
44Montana~8K0.59×
45Idaho~10K0.58×
46Maine~10K0.57×
47South Dakota~6K0.57×
48New Mexico~10K0.55×
49Alaska~5K0.54×
50West Virginia~10K0.46×
Fig. 06

Affinity by region

Affinity by region — Alo Yoga, United States
0.46×1.00×2.56×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Alo Yoga audience vs. the country average
#·InterestCategoryAffinity×
01PandoraFashion & Accessoires2.52×
02Natural foodsFood & Beverages2.51×
03Property finderHome & Garden1.84×
04PhilanthropyArts & Culture1.83×
05Self-awarenessHealth1.81×
06ZaraShopping1.76×
07Quality of lifeHealth1.72×
08Deal of the dayShopping1.72×
09CrossFitSports1.72×
10Natural skin careBeauty & Wellness1.69×
11ULTA BeautyBeauty & Wellness1.65×
12Self-loveHealth1.65×
13LunchFood & Beverages1.64×
14FacialBeauty & Wellness1.62×
15TrousersFashion & Accessoires1.61×
16MoisturizerHome & Garden1.57×
17Urban OutfittersShopping1.57×
18Trader Joe'sShopping1.55×
19InnovationBusiness & Career1.55×
20Self careHealth1.51×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Alo Yoga audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Alo Yoga audience vs. the country average · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.47×
IndulgenceJOY1.47×
Sports ActivityPOWER1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Alo Yoga audience vs. the country average · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.90×
PatriotismCONSERVATISM0.91×
Social Media UsageJOY0.92×
0×1.00× baseline2×
Appendix

Explore more audiences

More Yoga audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Alo Yoga over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/alo-yoga-10004603” · Methodology