Rascasse Audience Intelligence

Kim Kardashian Audience in United States

Kim Kardashian has an estimated audience of 15.2M people in United States.

#3among TV personality in United States#63among people in United States#155in Movies & TV

The average Kim Kardashian fan in United States is 35.5 years old, more female, and lives primarily in California.

By number of fans, Kim Kardashian ranks #2 among the 1168 objects in TV personality in United States — 8.2× the group median.

Its fans are 6.3 years younger than the group average of 41.8.

Women make up 75.1% of the fan base, 15.1 percentage points more than the group average.

Compared with the other 1167 objects in TV personality, Kim Kardashian fans stand out for their interest in Music of Nigeria, Princess Polly and Makeup &hair.

Most fans live in California, Texas, New York.

Top affinities include Music of Nigeria, Princess Polly, Makeup &hair, with strongest over-indexing on Music of Nigeria (5.25× the country average).

Demographically, the Kim Kardashian audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Indulgence, Extroversion.

The typical Kim Kardashian fan in United States is more female, around 35.5 years old, with strong Indulgence tendencies and a notable affinity for Music of Nigeria.

Category: Movies & TV · Type: Person · Subtype: TV personality

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
15.2M
in United States
Gender
75.1%♀
24.9% male
Age
35.5
average years
Country rank
#2267
among all objects in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Kim Kardashian fans

75.1% are female, 24.9% are male, average age 35.5.

Fig. 02

Gender split

75.1%
Female
24.9%
Male
Demographic split for Kim Kardashian audience in United States
MetricValue
Female75.1%
Male24.9%
Average age35.5
Estimated audience size15.2M
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Kim Kardashian audience in United States
Age bracketShare%
16-2430%
25-3423%
35-4419%
45-5416%
55+12%
Fig. 04

Worldwide distribution

30.4%

of the worldwide Kim Kardashian audience comes from United States.

Worldwide audience distribution share by country for Kim Kardashian
CountryShare
United States30.4%
United Kingdom6.3%
Germany4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Kim Kardashian fans by region: top regions in United States
#RegionReachAffinity×
01California~2.5M1.34×
02New York~1M1.25×
03New Jersey~500K1.22×
04Connecticut~200K1.21×
05Arizona~400K1.18×
06Nevada~200K1.18×
07New Mexico~100K1.17×
08Texas~1M1.16×
09Illinois~600K1.11×
10Massachusetts~400K1.11×
11Maryland~300K1.10×
12Louisiana~200K1.10×
13Georgia~600K1.09×
14Hawaii~70K1.08×
15Florida~1M1.06×
16Virginia~400K1.06×
17Rhode Island~50K1.06×
18Michigan~500K1.04×
19Pennsylvania~600K1.03×
20Washington~400K1.03×
21Washington, District of Columbia~30K1.03×
22North Carolina~500K1.02×
23Kentucky~200K1.02×
24Oregon~200K1.01×
25Minnesota~300K0.99×
26Delaware~40K0.99×
27Oklahoma~200K0.98×
28Ohio~500K0.97×
29Colorado~300K0.97×
30Tennessee~300K0.96×
31South Carolina~200K0.96×
32Alabama~200K0.96×
33Utah~100K0.96×
34Maine~60K0.96×
35Indiana~300K0.95×
36Missouri~300K0.95×
37Arkansas~100K0.94×
38Mississippi~100K0.94×
39Idaho~80K0.92×
40Wisconsin~200K0.91×
41New Hampshire~50K0.90×
42Kansas~100K0.89×
43Nebraska~80K0.87×
44West Virginia~70K0.87×
45Iowa~100K0.86×
46South Dakota~30K0.85×
47North Dakota~30K0.85×
48Alaska~30K0.80×
49Montana~40K0.78×
50Vermont~20K0.73×
Fig. 06

Affinity by region

Affinity by region — Kim Kardashian, United States
0.73×1.00×1.34×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Kim Kardashian audience vs. the country average
#·InterestCategoryAffinity×
01Music of NigeriaMusic & Radio5.25×
02Princess PollyFashion & Accessoires4.43×
03Makeup &hairBeauty & Wellness3.00×
04Hair ExtensionsBeauty & Wellness2.42×
05Lace wigBeauty & Wellness2.39×
06Makeup TutorialsBeauty & Wellness2.39×
07Hair straighteningBeauty & Wellness2.22×
08Long hairBeauty & Wellness2.21×
09Curly HairBeauty & Wellness2.18×
10BraidHome & Garden2.14×
11AfrobeatMusic & Radio2.14×
12WigBeauty & Wellness2.09×
13Fashion NovaShopping2.00×
14HygieneBeauty & Wellness1.96×
15EyelashBeauty & Wellness1.96×
16ULTA BeautyBeauty & Wellness1.73×
17SephoraShopping1.67×
18Self careHealth1.54×
19TMZInternet & Social Media1.53×
20Fashion designBusiness & Career1.52×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Kim Kardashian audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Kim Kardashian audience vs. the country average · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.28×
ExtroversionTHRILL1.16×
Luxury OrientationPREMIUM1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Kim Kardashian audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.49×
Need for SecurityCONSERVATISM0.72×
Community OrientationOPEN0.76×
0×1.00× baseline2×
Appendix

Explore more audiences

More TV personality audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Kim Kardashian over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/kim-kardashian-103” · Methodology