Rascasse Audience Intelligence

MrBeast Audience in United States

MrBeast has an estimated audience of 7.5M people in United States.

#2among Social media influencer in United States#324among people in United States#69in Internet & Social Media

The average MrBeast fan in United States is 22.8 years old, more male, and lives primarily in California.

By number of fans, MrBeast ranks #2 among the 770 objects in Social media influencer in United States — 14.5× the group median.

Its fans are 9.3 years younger than the group average of 32.1.

Women make up 30.9% of the fan base, 24.6 percentage points fewer than the group average.

Compared with the other 769 objects in Social media influencer, MrBeast fans stand out for their interest in Logan Paul, No Man's Sky and quora.

Most fans live in California, Texas, New York.

Top affinities include Logan Paul, Markiplier, No Man's Sky, with strongest over-indexing on Logan Paul (92.65× the country average).

Demographically, the MrBeast audience skews more male with an average age of 22.8, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

The typical MrBeast fan in United States is more male, around 22.8 years old, with strong Patriotism tendencies and a notable affinity for Logan Paul.

Category: Internet & Social Media · Type: Person · Subtype: Social media influencer

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
7.5M
in United States
Gender
30.9%♀
69.1% male
Age
22.8
average years
Country rank
#4654
among all objects in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of MrBeast fans

30.9% are female, 69.1% are male, average age 22.8.

Fig. 02

Gender split

30.9%
Female
69.1%
Male
Demographic split for MrBeast audience in United States
MetricValue
Female30.9%
Male69.1%
Average age22.8
Estimated audience size7.5M
Fig. 03

Age distribution

Ø 22.8
average years
Age distribution of the MrBeast audience in United States
Age bracketShare%
16-2480%
25-3414%
35-443%
45-542%
55+1%
Fig. 04

Worldwide distribution

31.4%

of the worldwide MrBeast audience comes from United States.

Worldwide audience distribution share by country for MrBeast
CountryShare
United States31.4%
India5.3%
Brazil4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

MrBeast fans by region: top regions in United States
#RegionReachAffinity×
01Utah~100K1.32×
02North Carolina~300K1.27×
03Idaho~50K1.12×
04Washington~200K1.11×
05Kansas~70K1.10×
06New York~500K1.08×
07Kentucky~100K1.08×
08New Jersey~200K1.07×
09California~900K1.06×
10Missouri~100K1.06×
11Alaska~20K1.06×
12Texas~500K1.05×
13Georgia~300K1.05×
14Virginia~200K1.05×
15Indiana~200K1.05×
16South Carolina~100K1.04×
17Oklahoma~90K1.04×
18Nebraska~50K1.04×
19Tennessee~200K1.03×
20Minnesota~100K1.03×
21Arkansas~70K1.03×
22Pennsylvania~300K1.02×
23Oregon~100K1.02×
24Illinois~300K1.01×
25Ohio~300K1.01×
26Michigan~200K1.01×
27Connecticut~80K1.01×
28Wisconsin~100K1.00×
29Florida~500K0.99×
30Arizona~200K0.99×
31Alabama~100K0.98×
32Massachusetts~200K0.97×
33Maryland~100K0.97×
34New Hampshire~30K0.97×
35North Dakota~20K0.97×
36Colorado~100K0.96×
37Maine~30K0.96×
38Nevada~70K0.95×
39Iowa~70K0.95×
40Montana~20K0.94×
41Louisiana~100K0.93×
42West Virginia~40K0.93×
43South Dakota~20K0.93×
44Hawaii~30K0.92×
45Mississippi~60K0.90×
46Rhode Island~20K0.87×
47New Mexico~40K0.85×
48Delaware~20K0.85×
49Washington, District of Columbia~10K0.83×
50Vermont~10K0.83×
Fig. 06

Affinity by region

Affinity by region — MrBeast, United States
0.83×1.00×1.32×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the MrBeast audience vs. the country average
#·InterestCategoryAffinity×
01Logan PaulMovies & TV92.65×
02MarkiplierGames81.47×
03No Man's SkyGames28.93×
04quoraInternet & Social Media12.94×
05Grand Theft Auto VGames8.08×
06Jake PaulInternet & Social Media8.00×
07Assassin's CreedGames7.48×
08PokémonGames5.51×
09GameStopGames5.02×
10Micro CenterShopping4.59×
11Internet celebrityInternet & Social Media4.50×
12Massively multiplayer online gamesGames4.45×
13Call of DutyGames4.40×
14Anime and manga fandomLiterature4.15×
15Mobile gameGames3.46×
16Role-playing gamesGames3.15×
17Game consolesTechnology & Electronics2.66×
18Pizza HutFood & Beverages2.37×
19SubwayFood & Beverages2.31×
20SupermanMovies & TV1.67×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the MrBeast audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the MrBeast audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.74×
Early Adopter MentalityPOWER1.45×
Pet OwnershipJOY1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the MrBeast audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.66×
CreativityOPEN0.72×
DIY MentalityTHRILL0.72×
0×1.00× baseline2×
Appendix

Explore more audiences

More Social media influencer audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in MrBeast over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/mrbeast-10000219” · Methodology