Rascasse Audience Intelligence

Fanatics Target Market in United States

Fanatics has an estimated audience of 13.3M people in United States.

#8among Sportswear in United States
#272among brands in United States#132in Fashion & Accessoires

The average Fanatics fan in United States is 40.1 years old, more male, and lives primarily in California.

By number of fans, Fanatics ranks #8 among the 98 objects in Sportswear in United States — 375.6× the group median.

Its fans are 5.4 years older than the group average of 34.7.

Women make up 40.7% of the fan base, 9.6 percentage points fewer than the group average.

Compared with the other 97 objects in Sportswear, Fanatics fans stand out for their interest in Godzilla, Quotation and Creative Commons.

Interest is seasonal: October, November and December account for 37% of the year's searches, July is the quietest month.

Most fans live in California, Florida, New York.

Top affinities include Godzilla, Quotation, Creative Commons, with strongest over-indexing on Godzilla (3.69× the country average).

Demographically, the Fanatics audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Tradition, Patriotism.

The typical Fanatics fan in United States is more male, around 40.1 years old, with strong Tradition tendencies and a notable affinity for Godzilla.

Category: Fashion & Accessoires · Type: Brand · Subtype: Sportswear

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
13.3M
in United States
Gender
40.7%♀
59.3% male
Age
40.1
average years
Country rank
#2617
among all objects in United States
Fig. 01

Search interest · 12-month trend

+45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Fanatics

40.7% are female, 59.3% are male, average age 40.1.

Fig. 02

Gender split

40.7%
Female
59.3%
Male
Demographic split for Fanatics audience in United States
MetricValue
Female40.7%
Male59.3%
Average age40.1
Estimated audience size13.3M
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Fanatics audience in United States
Age bracketShare%
16-2420%
25-3418%
35-4420%
45-5422%
55+20%
Fig. 04

Worldwide distribution

59.6%

of the worldwide Fanatics audience comes from United States.

Worldwide audience distribution share by country for Fanatics
CountryShare
United States59.6%
United Kingdom5.5%
Brazil4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Fanatics customers by region in United States
#RegionReachAffinity×
01Ohio~700K1.48×
02Kentucky~300K1.41×
03West Virginia~100K1.40×
04Pennsylvania~700K1.39×
05Nevada~200K1.35×
06Iowa~200K1.33×
07Michigan~500K1.32×
08Indiana~300K1.27×
09Delaware~50K1.25×
10Nebraska~100K1.24×
11New Jersey~400K1.22×
12Tennessee~400K1.22×
13South Carolina~300K1.20×
14Arizona~300K1.12×
15Illinois~600K1.11×
16Connecticut~200K1.11×
17North Carolina~500K1.08×
18Georgia~500K1.06×
19Kansas~100K1.06×
20Virginia~400K1.05×
21Alabama~200K1.05×
22Maryland~300K1.04×
23Wisconsin~200K1.04×
24New York~800K1.03×
25Missouri~300K1.03×
26New Mexico~80K1.01×
27Colorado~200K1.00×
28California~1.5M0.99×
29Florida~900K0.99×
30Rhode Island~40K0.99×
31North Dakota~30K0.96×
32South Dakota~30K0.94×
33Mississippi~100K0.92×
34Massachusetts~300K0.90×
35Texas~800K0.89×
36Oklahoma~100K0.85×
37New Hampshire~40K0.85×
38Louisiana~100K0.80×
39Montana~30K0.80×
40Arkansas~90K0.79×
41Idaho~60K0.78×
42Minnesota~200K0.77×
43Utah~100K0.77×
44Wyoming~20K0.77×
45Washington~200K0.74×
46Maine~40K0.68×
47Washington, District of Columbia~20K0.68×
48Oregon~100K0.65×
49Hawaii~40K0.64×
50Vermont~20K0.61×
Fig. 06

Affinity by region

Affinity by region — Fanatics, United States
0.61×1.00×1.48×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Fanatics audience vs. the country average
#·InterestCategoryAffinity×
01GodzillaMovies & TV3.69×
02QuotationBusiness & Career3.56×
03Creative CommonsTechnology & Electronics3.32×
04Anthony EdwardsMovies & TV3.29×
05BatmanMovies & TV2.88×
06WikipediaInternet & Social Media2.80×
07Instant messagingInternet & Social Media2.59×
08PhilosophyBusiness & Career2.20×
09Lindsey GrahamPolitics & Society2.06×
10SoccerSports2.02×
11FIFA World Cup 2026Sports1.82×
12Rock musicMusic & Radio1.81×
13United StatesTravel & Leisure1.78×
14CultureLiterature1.75×
15Food and drinkFood & Beverages1.65×
16FoodFood & Beverages1.65×
17BeveragesFood & Beverages1.64×
18Comedy moviesMovies & TV1.58×
19CleverMusic & Radio1.57×
20RestaurantsFood & Beverages1.55×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Fanatics audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Fanatics audience vs. the country average · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.53×
PatriotismCONSERVATISM1.53×
IndividualismJOY1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Fanatics audience vs. the country average · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.71×
Design AffinityPREMIUM0.72×
IndulgenceJOY0.76×
0×1.00× baseline2×
Appendix

Explore more audiences

More Sportswear audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Fanatics over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/fanatics-7457” · Methodology