Rascasse Audience Intelligence

Hot Topic Target Market in United States

Hot Topic has an estimated audience of 10.4M people in United States.

#29among Restaurants in United States
#361among brands in United States#102in Shopping

The average Hot Topic fan in United States is 30.4 years old, more female, and lives primarily in California.

By number of fans, Hot Topic ranks #29 among the 363 objects in Restaurants in United States — 2.1× the group median.

Its fans are 9.8 years younger than the group average of 40.2.

Women make up 71.2% of the fan base, 14.1 percentage points more than the group average.

Most fans live in California, Texas, Florida.

Category: Shopping · Type: Brand · Subtype: Restaurants

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
10.4M
in United States
Gender
71.2%♀
28.8% male
Age
30.4
average years
Country rank
#3388
among all objects in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Hot Topic

71.2% are female, 28.8% are male, average age 30.4.

Fig. 02

Gender split

71.2%
Female
28.8%
Male
Demographic split for Hot Topic audience in United States
MetricValue
Female71.2%
Male28.8%
Average age30.4
Estimated audience size10.4M
Fig. 03

Age distribution

Ø 30.4
average years
Age distribution of the Hot Topic audience in United States
Age bracketShare%
16-2446%
25-3423%
35-4415%
45-5411%
55+5%
Fig. 04

Worldwide distribution

96.7%

of the worldwide Hot Topic audience comes from United States.

Worldwide audience distribution share by country for Hot Topic
CountryShare
United States96.7%
Canada0.6%
Italy0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Hot Topic customers by region in United States
#RegionReachAffinity×
01Nevada~200K1.64×
02California~2M1.58×
03West Virginia~80K1.45×
04New Mexico~90K1.44×
05Arizona~300K1.41×
06Utah~100K1.32×
07Kentucky~200K1.28×
08Indiana~300K1.23×
09Texas~900K1.22×
10Ohio~400K1.20×
11Oklahoma~100K1.20×
12Oregon~200K1.16×
13Tennessee~300K1.15×
14Colorado~200K1.12×
15Missouri~200K1.09×
16Arkansas~100K1.09×
17Michigan~300K1.08×
18Florida~700K1.07×
19Pennsylvania~400K1.06×
20Washington~300K1.06×
21Illinois~400K0.99×
22Kansas~90K0.99×
23Minnesota~200K0.96×
24Iowa~100K0.96×
25Idaho~60K0.96×
26North Dakota~20K0.95×
27Wisconsin~200K0.94×
28Alaska~20K0.94×
29Virginia~200K0.93×
30North Carolina~300K0.92×
31Delaware~30K0.92×
32Maryland~200K0.88×
33Alabama~100K0.86×
34Mississippi~80K0.86×
35Hawaii~40K0.86×
36Nebraska~50K0.85×
37Maine~40K0.85×
38Georgia~300K0.84×
39South Carolina~100K0.84×
40Connecticut~90K0.83×
41New Jersey~200K0.82×
42New Hampshire~30K0.82×
43Louisiana~100K0.81×
44New York~500K0.79×
45Rhode Island~30K0.79×
46South Dakota~20K0.79×
47Wyoming~10K0.75×
48Vermont~10K0.72×
49Montana~20K0.69×
50Massachusetts~100K0.67×
Fig. 06

Affinity by region

Affinity by region — Hot Topic, United States
0.67×1.00×1.64×
Appendix

Explore more audiences

More Restaurants audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Hot Topic over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/hot-topic-57060” · Methodology