Rascasse Audience Intelligence

ASAP Rocky Audience in Germany

ASAP Rocky has an estimated audience of 1M people in Germany.

#25among Hip hop in Germany#999among people in Germany#617in Music & Radio

The average ASAP Rocky fan in Germany is 29.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

By number of fans, ASAP Rocky ranks #25 among the 1356 objects in Hip hop in Germany — 1.7× the group median.

Its fans are 0.7 years younger than the group average of 30.0.

Women make up 41.5% of the fan base, 6.1 percentage points fewer than the group average.

Compared with the other 1355 objects in Hip hop, ASAP Rocky fans stand out for their interest in Young Thug, T.I. and Playboi Carti.

Interest is seasonal: January, February and April account for 41% of the year's searches, November is the quietest month.

Most fans live in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top affinities include Young Thug, T.I., Playboi Carti, with strongest over-indexing on Young Thug (24.92× the country average).

Demographically, the ASAP Rocky audience skews more male with an average age of 29.3, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.

The typical ASAP Rocky fan in Germany is more male, around 29.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Young Thug.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
1M
in Germany
Gender
41.5%♀
58.5% male
Age
29.3
average years
Country rank
#6674
among all objects in Germany
Fig. 01

Search interest · 12-month trend

+45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of ASAP Rocky fans

41.5% are female, 58.5% are male, average age 29.3.

Fig. 02

Gender split

41.5%
Female
58.5%
Male
Demographic split for ASAP Rocky audience in Germany
MetricValue
Female41.5%
Male58.5%
Average age29.3
Estimated audience size1M
Fig. 03

Age distribution

Ø 29.3
average years
Age distribution of the ASAP Rocky audience in Germany
Age bracketShare%
16-2451%
25-3422%
35-4413%
45-549%
55+5%
Fig. 04

Worldwide distribution

5.4%

of the worldwide ASAP Rocky audience comes from Germany.

Worldwide audience distribution share by country for ASAP Rocky
CountryShare
United States38.7%
Germany5.4%
United Kingdom4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

ASAP Rocky fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~70K1.55×
02Hamburg~30K1.39×
03Hessen~100K1.24×
04Bayern~200K1.14×
05Nordrhein-Westfalen~300K1.11×
06Baden-Württemberg~200K1.10×
07Bremen~10K1.10×
08Rheinland-Pfalz~50K0.96×
09Niedersachsen~90K0.94×
10Schleswig-Holstein~30K0.94×
11Sachsen~40K0.82×
12Brandenburg~30K0.82×
13Saarland~10K0.82×
14Thüringen~20K0.74×
15Mecklenburg-Vorpommern~10K0.73×
16Sachsen-Anhalt~20K0.69×
Fig. 06

Affinity by region

Affinity by region — ASAP Rocky, Germany
0.69×1.00×1.55×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the ASAP Rocky audience vs. the country average
#·InterestCategoryAffinity×
01Young ThugMusic & Radio24.92×
02T.I.Music & Radio21.48×
03Playboi CartiMusic & Radio20.17×
04MigosMusic & Radio18.94×
05Tyler, The CreatorMusic & Radio18.25×
06Travis ScottMusic & Radio16.15×
07Gigi HadidFashion & Accessoires14.73×
08Kourtney KardashianMovies & TV11.76×
09Kris JennerMovies & TV11.36×
10The WeekndMusic & Radio8.45×
11Underground hip hopMusic & Radio7.06×
12NBA FinalsSports6.84×
13SellpyFashion & Accessoires6.31×
14Sneaker collectingFashion & Accessoires5.25×
15HaftbefehlMusic & Radio5.24×
16TwitchGames3.80×
17TikTokInternet & Social Media3.11×
18SportsSports1.91×
19FIFA World CupSports1.79×
20Arts and musicArts & Culture1.74×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the ASAP Rocky audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the ASAP Rocky audience vs. the country average · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.38×
Social Media UsageJOY1.44×
Healthy LifestyleBALANCE1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the ASAP Rocky audience vs. the country average · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.52×
Quality AwarenessPREMIUM0.58×
Family OrientationCONSERVATISM0.64×
0×1.00× baseline2×
Appendix

Explore more audiences

More Hip hop audiences in Germany

See ASAP Rocky audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in ASAP Rocky over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/de/asap-rocky-19940” · Methodology