Rascasse Audience Intelligence

Honda Target Market in Germany

Honda has an estimated audience of 3,940,561 people in Germany.

#15among Car manufacturer in Germany
#178among Brand in Germany
#75in Cars & Mobility

The average Honda fan in Germany is 37.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

By number of fans, Honda ranks #15 among the 121 objects in Car manufacturer in Germany — 11.3× the group median.

Its fans are 2.0 years younger than the group average of 39.2.

Women make up 34.1% of the fan base, 1.2 percentage points more than the group average.

Compared with the other 120 objects in Car manufacturer, Honda fans stand out for their interest in Touring motorcycle, Motorcycle accessories and Custom motorcycle.

Most fans live in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top affinities include Touring motorcycle, Motorcycle accessories, Motorcycle helmet, with strongest over-indexing on Touring motorcycle (7.6× the country average).

Demographically, the Honda audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Risk Appetite, Need for Security.

The typical Honda fan in Germany is more male, around 37.2 years old, with strong Risk Appetite tendencies and a notable affinity for Touring motorcycle.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
3.9M
in Germany
Gender
34.1%♀
65.9% male
Age
37.2
average years
Country rank
#1464
among all objects in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Honda

34.1% are female, 65.9% are male, average age 37.2.

Fig. 02

Gender split

34.1%
Female
65.9%
Male
Demographic split for Honda audience in Germany
MetricValue
Female34.1%
Male65.9%
Average age37.2
Estimated audience size3,940,561
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Honda audience in Germany
Age bracketShare%
16-2427%
25-3420%
35-4419%
45-5419%
55+15%
Fig. 04

Worldwide distribution

3.1%

of the worldwide Honda audience comes from Germany.

Worldwide audience distribution share by country for Honda
CountryShare
United States18.0%
Brazil10.2%
Japan6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Honda customers by region in Germany
#RegionReachAffinity×
01Hessen~300K1.18×
02Bayern~700K1.13×
03Baden-Württemberg~600K1.12×
04Rheinland-Pfalz~200K1.10×
05Brandenburg~100K1.08×
06Nordrhein-Westfalen~900K1.06×
07Sachsen~200K1.05×
08Thüringen~100K1.01×
09Sachsen-Anhalt~100K0.99×
10Niedersachsen~400K0.96×
11Mecklenburg-Vorpommern~70K0.95×
12Schleswig-Holstein~100K0.93×
13Saarland~40K0.91×
14Berlin~200K0.88×
15Hamburg~70K0.85×
16Bremen~30K0.81×
Fig. 06

Affinity by region

Affinity by region — Honda, Germany
0.81×1.00×1.18×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Honda audience vs. the country average
#·InterestCategoryAffinity×
01Touring motorcycleCars & Mobility7.60×
02Motorcycle accessoriesCars & Mobility7.21×
03Motorcycle helmetCars & Mobility6.05×
04Motorcycle sportSports5.68×
05HyundaiCars & Mobility5.24×
06Custom motorcycleCars & Mobility4.90×
07Sport bikeCars & Mobility4.88×
08Bicycle touringSports4.26×
09Automobile repair shopCars & Mobility4.10×
10Used CarsCars & Mobility4.02×
11Motorcycle clubCars & Mobility3.91×
12MotorcyclingCars & Mobility3.41×
13ToyotaCars & Mobility3.37×
14DrivingCars & Mobility3.34×
15EngineCars & Mobility2.92×
16TireCars & Mobility2.89×
17Škoda AutoCars & Mobility2.76×
18Used carCars & Mobility2.76×
19AutoScout24Cars & Mobility2.37×
20Motor vehicleCars & Mobility2.13×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Honda audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Honda audience vs. the country average · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.39×
Need for SecurityCONSERVATISM1.36×
Luxury OrientationPREMIUM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Honda audience vs. the country average · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.77×
TraditionCONSERVATISM0.82×
Healthy LifestyleBALANCE0.84×
0×1.00× baseline2×
Appendix

Explore more audiences

More Car manufacturer audiences in Germany

Related rankings

See Honda audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in Honda over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/de/honda-7970” · Methodology