Rascasse Audience Intelligence

Real (hypermarket) Target Market in Germany

Real (hypermarket) has an estimated audience of 2.1M people in Germany.

#12among Supermarket in Germany
#397among brands in Germany
#121in Shopping

The average Real (hypermarket) fan in Germany is 39.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

By number of fans, Real (hypermarket) ranks #12 among the 224 objects in Supermarket in Germany — 15.6× the group median.

Women make up 56.9% of the fan base, 3.6 percentage points fewer than the group average.

Compared with the other 223 objects in Supermarket, Real (hypermarket) fans stand out for their interest in Burqini, Ipekyol and English Home.

Most fans live in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top affinities include Burqini, Ipekyol, English Home, with strongest over-indexing on Burqini (22.43× the country average).

Demographically, the Real (hypermarket) audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Mindfulness, Extroversion.

The typical Real (hypermarket) fan in Germany is more female, around 39.2 years old, with strong Mindfulness tendencies and a notable affinity for Burqini.

Category: Shopping · Type: Brand · Subtype: Supermarket

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
2.1M
in Germany
Gender
56.9%♀
43.1% male
Age
39.2
average years
Country rank
#3161
among all objects in Germany
Fig. 01

Search interest · 12-month trend

-34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Real (hypermarket)

56.9% are female, 43.1% are male, average age 39.2.

Fig. 02

Gender split

56.9%
Female
43.1%
Male
Demographic split for Real (hypermarket) audience in Germany
MetricValue
Female56.9%
Male43.1%
Average age39.2
Estimated audience size2.1M
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Real (hypermarket) audience in Germany
Age bracketShare%
16-2420%
25-3419%
35-4422%
45-5423%
55+16%
Fig. 04

Worldwide distribution

51.1%

of the worldwide Real (hypermarket) audience comes from Germany.

Worldwide audience distribution share by country for Real (hypermarket)
CountryShare
Germany51.1%
Turkey6.8%
Brazil5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Real (hypermarket) customers by region in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~600K1.31×
02Bremen~20K1.26×
03Saarland~30K1.25×
04Sachsen-Anhalt~70K1.23×
05Rheinland-Pfalz~100K1.19×
06Baden-Württemberg~300K1.09×
07Hessen~200K1.03×
08Niedersachsen~200K0.96×
09Schleswig-Holstein~70K0.96×
10Brandenburg~60K0.92×
11Hamburg~40K0.87×
12Berlin~80K0.85×
13Bayern~300K0.84×
14Thüringen~40K0.84×
15Sachsen~80K0.76×
16Mecklenburg-Vorpommern~30K0.74×
Fig. 06

Affinity by region

Affinity by region — Real (hypermarket), Germany
0.74×1.00×1.31×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Real (hypermarket) audience vs. the country average
#·InterestCategoryAffinity×
01BurqiniFashion & Accessoires22.43×
02IpekyolShopping22.31×
03English HomeShopping22.16×
04DowryKids & Family17.60×
05Nefis Yemek TarifleriFood & Beverages17.10×
06CumhuriyetNews15.87×
07LC WaikikiFashion & Accessoires14.95×
08Fenerbahçe S.K.Sports14.65×
09HabertürkNews13.69×
10HennaHome & Garden13.35×
11D&RTechnology & Electronics12.96×
12Tarkan (singer)Music & Radio12.39×
13SözcüNews12.11×
14Montessori educationBusiness & Career9.18×
15TrabzonsporSports7.91×
16Baby boomersKids & Family7.35×
17Galatasaray S.K.Sports7.11×
18Parental leaveKids & Family6.24×
19Brad PittMovies & TV5.75×
20RossmannShopping4.48×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Real (hypermarket) audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Real (hypermarket) audience vs. the country average · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.68×
ExtroversionTHRILL1.48×
IndulgenceJOY1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Real (hypermarket) audience vs. the country average · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.75×
Pet OwnershipJOY0.75×
SpiritualityBALANCE0.82×
0×1.00× baseline2×
Appendix

Explore more audiences

More Supermarket audiences in Germany

Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in Real (hypermarket) over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/de/real-hypermarket-14181” · Methodology