Rascasse Audience Intelligence

Audi Target Market in United States

Audi has an estimated audience of 14,388,154 people in United States.

#10among Car manufacturer in United States#242among Brand in United States#82in Cars & Mobility

The average Audi fan in United States is 37.6 years old, more male, and lives primarily in California.

By number of fans, Audi ranks #10 among the 120 objects in Car manufacturer in United States — 33.3× the group median.

Its fans are 2.1 years younger than the group average of 39.7.

Women make up 27.3% of the fan base, 3.8 percentage points fewer than the group average.

Compared with the other 119 objects in Car manufacturer, Audi fans stand out for their interest in Hybrids, Transport and Manufacturing.

Most fans live in California, Florida, Texas.

Top affinities include Carcare, Polishing, Used Cars, with strongest over-indexing on Carcare (4.59× the country average).

Demographically, the Audi audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite.

The typical Audi fan in United States is more male, around 37.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Carcare.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
14.4M
in United States
Gender
27.3%♀
72.7% male
Age
37.6
average years
Country rank
#2394
among all objects in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Audi

27.3% are female, 72.7% are male, average age 37.6.

Fig. 02

Gender split

27.3%
Female
72.7%
Male
Demographic split for Audi audience in United States
MetricValue
Female27.3%
Male72.7%
Average age37.6
Estimated audience size14,388,154
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Audi audience in United States
Age bracketShare%
16-2427%
25-3420%
35-4418%
45-5418%
55+17%
Fig. 04

Worldwide distribution

12.3%

of the worldwide Audi audience comes from United States.

Worldwide audience distribution share by country for Audi
CountryShare
United States12.3%
Germany7.9%
Italy7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Audi customers by region in United States
#RegionReachAffinity×
01New Jersey~600K1.49×
02Connecticut~200K1.44×
03California~2M1.32×
04Florida~1M1.30×
05New York~1M1.25×
06Massachusetts~400K1.24×
07Maryland~300K1.20×
08Colorado~300K1.20×
09Illinois~600K1.18×
10Texas~1M1.17×
11Georgia~600K1.16×
12Pennsylvania~600K1.15×
13New Hampshire~60K1.14×
14Virginia~400K1.13×
15Louisiana~200K1.13×
16Washington~400K1.10×
17Delaware~50K1.08×
18Utah~100K1.06×
19North Carolina~500K1.05×
20Michigan~500K1.05×
21Vermont~30K1.05×
22Rhode Island~50K1.04×
23Washington, District of Columbia~30K1.04×
24Nevada~100K1.03×
25South Carolina~200K1.00×
26Arizona~300K0.98×
27Missouri~300K0.98×
28Minnesota~200K0.98×
29Ohio~500K0.97×
30Tennessee~300K0.97×
31Alabama~200K0.93×
32Kansas~100K0.93×
33Wisconsin~200K0.91×
34Oregon~200K0.90×
35Indiana~300K0.89×
36Oklahoma~100K0.88×
37Mississippi~100K0.87×
38New Mexico~80K0.86×
39Arkansas~100K0.84×
40Idaho~70K0.84×
41Maine~50K0.84×
42Nebraska~70K0.82×
43Alaska~20K0.80×
44Kentucky~200K0.79×
45West Virginia~60K0.79×
46Iowa~100K0.76×
47North Dakota~30K0.76×
48Hawaii~50K0.75×
49Montana~30K0.70×
50South Dakota~30K0.69×
Fig. 06

Affinity by region

Affinity by region — Audi, United States
0.69×1.00×1.49×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Audi audience vs. the country average
#·InterestCategoryAffinity×
01CarcareCars & Mobility4.59×
02PolishingHome & Garden3.87×
03Used CarsCars & Mobility3.50×
04Car classificationCars & Mobility3.44×
05BusCars & Mobility3.33×
06PorscheCars & Mobility3.24×
07Mercedes-BenzCars & Mobility2.93×
08HybridsCars & Mobility2.88×
09BMWCars & Mobility2.83×
10Motorcycle racingCars & Mobility2.54×
11Fishing reelSports2.43×
12EngineCars & Mobility2.25×
13RoadTravel & Leisure1.99×
14SUVsCars & Mobility1.89×
15Motor vehicleCars & Mobility1.77×
16AutoZoneCars & Mobility1.75×
17Online shoppingShopping1.71×
18AutomobilesCars & Mobility1.58×
19TransportCars & Mobility1.57×
20ManufacturingBusiness & Career1.51×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Audi audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Audi audience vs. the country average · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.60×
Risk AppetiteTHRILL1.45×
Design AffinityPREMIUM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Audi audience vs. the country average · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.65×
Convenience OrientationPREMIUM0.86×
SustainabilityBALANCE0.89×
0×1.00× baseline2×
Appendix

Explore more audiences

More Car manufacturer audiences in United States

Related rankings

See Audi audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Audi over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/audi-14604” · Methodology