Rascasse Audience Intelligence

Hunter Schafer Audience in United States

Hunter Schafer has an estimated audience of 6,509,174 people in United States.

#9among TV personality in United States#416among Person in United States#478in Movies & TV

The average Hunter Schafer fan in United States is 34.2 years old, more female, and lives primarily in California.

By number of fans, Hunter Schafer ranks #9 among the 1168 objects in TV personality in United States — 3.3× the group median.

Its fans are 7.8 years younger than the group average of 42.0.

Women make up 70.3% of the fan base, 9.3 percentage points more than the group average.

Compared with the other 1167 objects in TV personality, Hunter Schafer fans stand out for their interest in Leighton Meester, Joey King and Kate Bosworth.

Interest is seasonal: January, February and March account for 45% of the year's searches, October is the quietest month.

Most fans live in California, Texas, New York.

Top affinities include Leighton Meester, Joey King, Kate Bosworth, with strongest over-indexing on Leighton Meester (75.89× the country average).

Demographically, the Hunter Schafer audience skews more female with an average age of 34.2, and over-indexes on personality traits such as Tradition, Mindfulness.

The typical Hunter Schafer fan in United States is more female, around 34.2 years old, with strong Tradition tendencies and a notable affinity for Leighton Meester.

Category: Movies & TV · Type: Person · Subtype: TV personality

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
6.5M
in United States
Gender
70.3%♀
29.7% male
Age
34.2
average years
Country rank
#5279
among all objects in United States
Fig. 01

Search interest · 12-month trend

+78%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Hunter Schafer fans

70.3% are female, 29.7% are male, average age 34.2.

Fig. 02

Gender split

70.3%
Female
29.7%
Male
Demographic split for Hunter Schafer audience in United States
MetricValue
Female70.3%
Male29.7%
Average age34.2
Estimated audience size6,509,174
Fig. 03

Age distribution

Ø 34.2
average years
Age distribution of the Hunter Schafer audience in United States
Age bracketShare%
16-2437%
25-3421%
35-4416%
45-5414%
55+12%
Fig. 04

Worldwide distribution

35.2%

of the worldwide Hunter Schafer audience comes from United States.

Worldwide audience distribution share by country for Hunter Schafer
CountryShare
United States35.2%
Brazil6.2%
United Kingdom5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Hunter Schafer fans by region: top regions in United States
#RegionReachAffinity×
01Washington~200K1.26×
02Oregon~100K1.23×
03Colorado~100K1.17×
04Utah~70K1.15×
05California~900K1.14×
06New York~400K1.13×
07Massachusetts~200K1.13×
08Maine~30K1.07×
09New Hampshire~30K1.07×
10Washington, District of Columbia~10K1.07×
11Connecticut~70K1.06×
12Idaho~40K1.06×
13Vermont~10K1.06×
14Pennsylvania~300K1.05×
15Illinois~300K1.05×
16Rhode Island~20K1.05×
17Montana~20K1.04×
18Oklahoma~80K1.03×
19Alaska~10K1.03×
20Virginia~200K1.02×
21Tennessee~100K1.02×
22Missouri~100K1.02×
23Minnesota~100K1.02×
24Kentucky~90K1.02×
25Texas~400K1.01×
26North Carolina~200K1.00×
27Michigan~200K1.00×
28Indiana~100K1.00×
29Nevada~60K1.00×
30Arizona~100K0.99×
31Ohio~200K0.97×
32New Jersey~200K0.97×
33Kansas~60K0.97×
34New Mexico~40K0.97×
35Wisconsin~100K0.96×
36West Virginia~30K0.95×
37Maryland~100K0.94×
38Louisiana~80K0.93×
39Iowa~60K0.93×
40Nebraska~40K0.93×
41Florida~400K0.92×
42North Dakota~10K0.92×
43Georgia~200K0.91×
44Arkansas~50K0.91×
45Hawaii~20K0.89×
46Delaware~20K0.87×
47South Carolina~90K0.86×
48South Dakota~10K0.85×
49Alabama~80K0.83×
50Mississippi~40K0.78×
Fig. 06

Affinity by region

Affinity by region — Hunter Schafer, United States
0.78×1.00×1.26×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Hunter Schafer audience vs. the country average
#·InterestCategoryAffinity×
01Leighton MeesterMovies & TV75.89×
02Joey KingMovies & TV67.26×
03Kate BosworthMovies & TV35.87×
04Sam NeillMovies & TV24.74×
05TamagotchiGames23.42×
06Reservoir DogsMovies & TV14.12×
07Bella ThorneMovies & TV11.76×
08Matthew Gray GublerFashion & Accessoires10.94×
09Titanic (1997 film)Movies & TV10.17×
10Miami Hurricanes footballSports8.91×
11Alison BrieMovies & TV8.59×
12ZendayaMovies & TV7.10×
13Dove CameronMovies & TV6.42×
14Amanda SeyfriedMovies & TV5.44×
15Bill SkarsgårdMovies & TV5.33×
16Ariana GrandeMusic & Radio3.93×
17Hair ExtensionsBeauty & Wellness3.02×
18Internet celebrityInternet & Social Media2.79×
19Pizza HutFood & Beverages1.80×
20TikTokInternet & Social Media1.50×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Hunter Schafer audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Hunter Schafer audience vs. the country average · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.59×
MindfulnessBALANCE1.44×
Urban LifestyleOPEN1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Hunter Schafer audience vs. the country average · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.78×
Need for SecurityCONSERVATISM0.88×
DIY MentalityTHRILL0.93×
0×1.00× baseline2×
Appendix

Explore more audiences

More TV personality audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Hunter Schafer over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/hunter-schafer-10001490” · Methodology