Rascasse Audience Intelligence

Mazda Target Market in United States

Mazda has an estimated audience of 11.8M people in United States.

#16among Car manufacturer in United States#310among brands in United States#118in Cars & Mobility

The average Mazda fan in United States is 37.9 years old, more male, and lives primarily in California.

By number of fans, Mazda ranks #16 among the 120 objects in Car manufacturer in United States — 27.4× the group median.

Its fans are 1.8 years younger than the group average of 39.7.

Women make up 27.4% of the fan base, 3.7 percentage points fewer than the group average.

Compared with the other 119 objects in Car manufacturer, Mazda fans stand out for their interest in Light truck, Machining and Tractor.

Most fans live in California, Texas, Florida.

Top affinities include Light truck, Machining, Used Cars, with strongest over-indexing on Light truck (7.95× the country average).

Demographically, the Mazda audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Patriotism, Need for Security.

The typical Mazda fan in United States is more male, around 37.9 years old, with strong Patriotism tendencies and a notable affinity for Light truck.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
11.8M
in United States
Gender
27.4%♀
72.6% male
Age
37.9
average years
Country rank
#2971
among all objects in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Mazda

27.4% are female, 72.6% are male, average age 37.9.

Fig. 02

Gender split

27.4%
Female
72.6%
Male
Demographic split for Mazda audience in United States
MetricValue
Female27.4%
Male72.6%
Average age37.9
Estimated audience size11.8M
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Mazda audience in United States
Age bracketShare%
16-2427%
25-3419%
35-4418%
45-5417%
55+19%
Fig. 04

Worldwide distribution

15.7%

of the worldwide Mazda audience comes from United States.

Worldwide audience distribution share by country for Mazda
CountryShare
United States15.7%
Japan7.9%
Mexico5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Mazda customers by region in United States
#RegionReachAffinity×
01New Jersey~500K1.43×
02Connecticut~200K1.36×
03New Hampshire~60K1.29×
04Florida~1M1.26×
05Pennsylvania~600K1.26×
06New York~900K1.24×
07Massachusetts~300K1.21×
08Texas~1M1.20×
09California~1.5M1.17×
10Illinois~500K1.17×
11Washington~300K1.17×
12Vermont~30K1.15×
13Virginia~300K1.13×
14Maryland~200K1.13×
15Louisiana~200K1.13×
16Delaware~40K1.13×
17Colorado~200K1.08×
18Minnesota~200K1.08×
19Utah~100K1.07×
20Rhode Island~40K1.07×
21Ohio~400K1.06×
22Georgia~400K1.06×
23North Carolina~400K1.04×
24Nevada~100K1.04×
25Wisconsin~200K1.03×
26Arizona~300K1.00×
27Indiana~200K1.00×
28Tennessee~300K0.98×
29Missouri~200K0.98×
30Oklahoma~100K0.98×
31Oregon~100K0.96×
32Alabama~200K0.92×
33Arkansas~100K0.92×
34South Carolina~200K0.90×
35Nebraska~60K0.90×
36Maine~40K0.89×
37Kentucky~100K0.88×
38Kansas~90K0.88×
39New Mexico~70K0.88×
40Michigan~300K0.86×
41West Virginia~50K0.86×
42Idaho~60K0.85×
43Washington, District of Columbia~20K0.83×
44Hawaii~40K0.80×
45Iowa~90K0.79×
46Mississippi~80K0.77×
47Alaska~20K0.74×
48South Dakota~20K0.70×
49North Dakota~20K0.66×
50Montana~20K0.60×
Fig. 06

Affinity by region

Affinity by region — Mazda, United States
0.60×1.00×1.43×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Mazda audience vs. the country average
#·InterestCategoryAffinity×
01Light truckCars & Mobility7.95×
02MachiningBusiness & Career5.80×
03Used CarsCars & Mobility5.70×
04BusCars & Mobility4.61×
05Fishing reelSports4.16×
06TractorCars & Mobility4.07×
07O'Reilly Auto PartsCars & Mobility3.87×
08Hand toolHome & Garden3.54×
09MenardsHome & Garden3.04×
10Freight transportCars & Mobility2.80×
11Google MapsInternet & Social Media2.61×
12AutoZoneCars & Mobility2.57×
13TransportCars & Mobility2.31×
14U.S. stateTravel & Leisure1.93×
15Video gamesGames1.90×
16Mobile phonesTechnology & Electronics1.77×
17Online shoppingShopping1.75×
18ComputersTechnology & Electronics1.67×
19BusinessBusiness & Career1.66×
20Outdoor recreationSports1.52×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Mazda audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Mazda audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.90×
Need for SecurityCONSERVATISM1.76×
Career OrientationPOWER1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Mazda audience vs. the country average · Rather not
TraitClusterDeviationScore
CreativityOPEN0.68×
ExtroversionTHRILL0.68×
Design AffinityPREMIUM0.80×
0×1.00× baseline2×
Appendix

Explore more audiences

More Car manufacturer audiences in United States

Related rankings

See Mazda audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Mazda over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/mazda-2621” · Methodology