A data profile of the people who buy, follow and care about Kerala in United Arab Emirates — modelled from more than twelve digital signal sources. Kerala has an estimated audience of 1,361,184 people in United Arab Emirates.
The average Kerala fan in United Arab Emirates is 34.5 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Online newspaper, Film festival, Rail transport, with strongest over-indexing on Online newspaper (1.8× the country average).
Demographically, the Kerala audience skews more male with an average age of 34.5, and over-indexes on personality traits such as Individualism, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Kerala fan in United Arab Emirates is more male, around 34.5 years old, with strong Individualism tendencies and a notable affinity for Online newspaper.
The key figures that characterise the Kerala profile in United Arab Emirates.
19.1% are female, 80.9% are male, average age 34.5.
| Metric | Value |
|---|---|
| Female | 19.1% |
| Male | 80.9% |
| Average age | 34.5 |
| Estimated audience size | 1,361,184 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 40% | |
| 30-39 | 26% | |
| 40-49 | 14% | |
| 50+ | 5% |
of the worldwide Kerala audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| India | 35.3% |
| United States | 9.5% |
| United Arab Emirates | 7.3% |
Where the Kerala audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ras Al Khaimah | ~80K | 1.10× | |
| 02 | Emirate of Sharjah | ~300K | 1.05× | |
| 03 | Fujairah | ~30K | 1.01× | |
| 04 | Emirate of Ajman | ~100K | 0.97× | |
| 05 | Emirate of Abu Dhabi | ~500K | 0.95× | |
| 06 | Dubai | ~900K | 0.91× |
The strongest cross-interests of the Kerala audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Opel Mokka | Cars & Mobility | 3.03× | ||
| 02 | Quentin Tarantino | Movies & TV | 2.70× | ||
| 03 | BMW Z4 | Cars & Mobility | 2.68× | ||
| 04 | Film festival | Movies & TV | 2.59× | ||
| 05 | Ryan Gosling | Movies & TV | 1.90× | ||
| 06 | Wizz Air | Travel & Leisure | 1.82× | ||
| 07 | Online newspaper | News | 1.80× | ||
| 08 | Antique shop | Home & Garden | 1.77× | ||
| 09 | Ultra-high-definition television | Movies & TV | 1.75× | ||
| 10 | Comedy club | Movies & TV | 1.67× | ||
| 11 | Medicinal plants | Health | 1.66× | ||
| 12 | Chopper (motorcycle) | Cars & Mobility | 1.64× | ||
| 13 | Low-cost carrier | Travel & Leisure | 1.61× | ||
| 14 | Amazon Web Services | Technology & Electronics | 1.60× | ||
| 15 | Hisense | Technology & Electronics | 1.60× | ||
| 16 | Freedom of speech | Politics & Society | 1.57× | ||
| 17 | Rail transport | Travel & Leisure | 1.56× | ||
| 18 | Fulham F.C. | Sports | 1.55× | ||
| 19 | Single malt whisky | Food & Beverages | 1.54× | ||
| 20 | Traditional medicine | Health | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.28× | |
| Career Orientation | POWER | 1.27× | |
| Community Orientation | OPEN | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.82× | |
| DIY Mentality | THRILL | 0.85× | |
| Quality Awareness | PREMIUM | 0.86× |
Kerala has an estimated audience of 1,361,184 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
19.1% of Kerala fans are female, 80.9% are male, with an average age of 34.5 years.
Kerala fans show strongest brand affinity for Online newspaper (1.8×), Film festival (2.59×), and Rail transport (1.56×) over the country average.
Kerala fans in United Arab Emirates are most concentrated in Dubai (reach ~900K), Emirate of Abu Dhabi (reach ~500K), and Emirate of Sharjah (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Kerala itself, the audience over-indexes on Film festival (2.59×), Rail transport (1.56×), Low-cost carrier (1.61×), and Wizz Air (1.82×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Kerala. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.